Oct 13 close Sign in

Big tech

Meta Platforms (META)

In the Nasdaq-100.

Your signal

Buy78 / 100

Buy: 78 is at or above your Buy line of 60. Off the high (−2% from its 1-year high) scores 94 and lifts it; Plays in (57%) scores 57 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightMETAPointsWeightAdds
Plays in57%574022.8
Off the high−2% from its 1-year high943028.2
Trend+21% vs 200-day913027.3
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for META
FactorMETAPointsWhat it is
Plays in57%57The share of the plays you count that hold it now.
Analysts' upside+6% · 58 analysts37How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating1.4 · strong buy79The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E28.7×42Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-06-30.
Forward P/E22.0×26Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG0.9867P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales8.6×19Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-06-30.
Price to book7.5×24Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-06-30.
Dividend yield0.3%8Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: SEC filings to 2026-06-30.
Earnings growth−4%27Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Revenue growth+28%72Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Profit margin30%82Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-06-30.
Return on equity26%80Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-06-30.
Debt to equity0.32×64Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-06-30.
Off the high−2% from its 1-year high94How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend+21% vs 200-day91How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum+7%41The price change over the last 12 months. Higher ranks higher.
Low crash exposure4/10 · moderate60The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on META

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in57 / 100Every play Be The Puck tests, in 7 families.
Crash exposureModerate4 of 10 on the storm testMayer Multiple1.21×Price ÷ its 200-day average (+21%). Higher than on 80% of days since 2013. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about META now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

META, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved META lately

Its 2 biggest moves against the S&P 500 in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Mon Sep 21+9.9% against the S&P 5003.5× a normal day

META +11.4%, the S&P 500 +1.5% that session; +11.8% against the S&P 500 over five sessions.

  • Price target raisedAnalyst rating · Sep 21, 8:37 am ET

    Wells Fargo raised its price target to $796 from $640, keeping Overweight.

    After price target raises, stocks did better than their index at the first close after the news 55% of the time (2,637 of 4,768 on 215 stocks; median move +0.2%). Low predictability

    META after price target raises: ahead of its index at the first close after the news 26 of 42 times (median +0.7%).

Wed Sep 9+7.0% against the S&P 5002.5× a normal day

META +6.6%, the S&P 500 −0.5% that session; +10.4% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on META was found for this session. Be The Puck's headline archive for META starts Oct 1, so news stories from that day aren't in it. The S&P 500 moved −0.5%. The 5 other Big tech stocks Be The Puck covers moved −1.0% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on META

All 100 plays, by family.

Calls right: how often the play's calls on META went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2012. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyINAug 26, 2026 +32.5%Exit below $714.88 (−6.2%)27% 105/395+9.9% / +26.1%−68.4% / −76.7%
Bull Market Support BandBenjamin Cowen · weeklyINSep 4, 2026 +23.7%Exit below $619.35 (−18.8%)26% 15/58+23.0% / +27.6%−45.3% / −76.7%
Ripster EMA CloudRipster · dailyINSep 2, 2026 +28.7%Exit below $672.59 (−11.8%)24% 53/225+17.4% / +30.0%−43.4% / −76.7%
Trend TemplateMark Minervini · dailyOUTOct 30, 2025 +14.8%Not on one close16% 28/176+4.8% / +29.2%−49.2% / −76.7%
Stage AnalysisStan Weinstein · weeklyINSep 25, 2026 +1.4%Exit below $618.14 (−18.9%)30% 12/40+20.4% / +26.0%−31.5% / −76.7%
Stage 2 + Mansfield RSStan Weinstein · weeklyINSep 25, 2026 +1.4%Exit below $692.27 (−9.2%)31% 15/49+21.1% / +28.5%−39.4% / −76.7%
10-Month SMAMeb Faber · month-endINSep 30, 2026 +5.1%Exit below $621.20 (−18.5%)38% 9/24+20.4% / +27.7%−36.0% / −76.7%
200-Day RulePaul Tudor Jones · dailyINSep 9, 2026 +16.7%Exit below $629.91 (−17.4%)20% 14/70+25.7% / +27.7%−37.6% / −76.7%
Golden CrossMarket tradition · dailyINOct 6, 2026 +3.2%Not on one close31% 5/16+21.0% / +27.7%−37.2% / −76.7%
Granville 200-DayJoseph E. Granville · dailyINSep 21, 2026 +2.9%Exit below $629.91 (−17.4%)25% 13/53+24.0% / +28.2%−33.7% / −76.7%
Hull Moving AverageAlan Hull · weeklyINSep 11, 2026 +17.8%Exit below $527.59 (−30.8%)38% 33/88+19.8% / +28.9%−46.4% / −76.7%
Kaufman Adaptive MAPerry J. Kaufman · dailyINOct 12, 2026 +2.6%Exit below $728.23 (−4.5%)23% 127/563+2.1% / +25.9%−71.1% / −76.7%
TEMA CrossoverPatrick G. Mulloy · dailyINSep 2, 2026 +28.7%Exit below $754.17 (−1.1%)35% 55/159+11.0% / +27.7%−66.7% / −76.7%
Seykota 15/150Ed Seykota · dailyINSep 21, 2026 +2.9%Not on one close40% 4/10+21.4% / +25.8%−38.0% / −76.7%
Guppy Multiple MAsDaryl Guppy · dailyINSep 9, 2026 +16.7%Exit below $484.34 (−36.5%)29% 21/73+19.2% / +30.0%−36.2% / −76.7%
Ichimoku CloudGoichi Hosoda · dailyINSep 4, 2026 +23.7%Exit below $585.28 (−23.2%)33% 22/67+21.8% / +30.2%−29.2% / −76.7%
SupertrendOlivier Seban · dailyINSep 3, 2026 +25.0%Exit below $681.59 (−10.6%)37% 40/108+16.7% / +25.0%−49.1% / −76.7%
Williams AlligatorBill Williams · dailyINSep 11, 2026 +17.8%Not on one close35% 70/201+17.4% / +25.0%−31.5% / −76.7%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyINOct 13, 2026 0.0%Exit below $760.33 (−0.3%)39% 144/371+12.3% / +26.4%−56.7% / −76.7%
AroonTushar S. Chande · dailyINAug 28, 2026 +32.0%Exit below $638.05 (−16.3%)38% 55/145+16.7% / +24.7%−46.8% / −76.7%
Parabolic SARJ. Welles Wilder Jr. · dailyINOct 13, 2026 0.0%Exit below $712.87 (−6.5%)36% 117/325+0.2% / +26.7%−74.4% / −76.7%
ADX TrendJ. Welles Wilder Jr. · dailyINSep 17, 2026 +11.8%Exit below $675.66 (−11.4%)36% 34/95+12.2% / +25.2%−26.5% / −76.7%
MACD Zero LineGerald Appel · dailyINSep 4, 2026 +23.7%Exit below $429.82 (−43.6%)29% 30/105+19.7% / +29.0%−36.4% / −76.7%
Zweig 4% ModelMartin Zweig · weeklyOUTOct 9, 2026 +6.1%Enter above $747.41 (−2.0%)39% 57/147+19.5% / +25.1%−44.1% / −76.7%
MAMA/FAMA CrossJohn F. Ehlers · dailyINSep 9, 2026 +16.7%Exit below $226.93 (−70.2%)34% 53/157+16.4% / +29.0%−37.4% / −76.7%
Schaff Trend CycleDoug Schaff · dailyOUTOct 9, 2026 +6.1%Enter above $771.27 (+1.2%)32% 48/152+3.2% / +27.7%−73.6% / −76.7%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyINSep 4, 2026 +23.7%Exit below $453.18 (−40.6%)29% 28/95+20.4% / +30.0%−40.7% / −76.7%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyINSep 10, 2026 +18.4%Not on one close30% 16/53+23.5% / +30.0%−41.6% / −76.7%
Elder Triple ScreenAlexander Elder · dailyOUTOct 9, 2026 +6.1%Not on one close32% 44/138+6.5% / +26.5%−58.2% / −76.7%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTJan 2, 2026 +17.5%Not on one close41% 9/22+2.3% / +29.0%−10.2% / −76.7%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyINSep 9, 2026 +16.7%Exit below $660.28 (−13.4%)40% 32/81+17.7% / +25.0%−48.4% / −76.7%
Turtle System 1Richard Dennis & William Eckhardt · dailyINSep 9, 2026 +16.7%Exit below $711.69 (−6.7%)25% 30/121+3.1% / +29.1%−43.7% / −76.7%
Turtle System 2Richard Dennis & William Eckhardt · dailyINSep 21, 2026 +2.9%Exit below $692.07 (−9.2%)25% 17/67+12.1% / +29.1%−30.6% / −76.7%
Clenow TrendAndreas F. Clenow · dailyINSep 21, 2026 +2.9%Exit below $700.60 (−8.1%)28% 21/75+9.6% / +30.0%−31.0% / −76.7%
Darvas BoxNicolas Darvas · dailyINSep 4, 2026 +23.7%Exit below $713.19 (−6.5%)37% 29/79+12.3% / +25.0%−38.8% / −76.7%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyINSep 9, 2026 +16.7%Exit below $716.83 (−6.0%)31% 35/113+8.4% / +25.9%−33.3% / −76.7%
Bollinger BreakoutJohn Bollinger · dailyOUTOct 9, 2026 +6.1%Enter above $787.73 (+3.3%)28% 43/152+6.4% / +25.1%−40.6% / −76.7%
Chandelier ExitChuck LeBeau · dailyINSep 3, 2026 +25.0%Exit below $708.74 (−7.1%)31% 43/139+10.4% / +25.0%−40.4% / −76.7%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyINSep 3, 2026 +25.0%Exit below $706.57 (−7.3%)38% 46/122+16.7% / +25.0%−46.7% / −76.7%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyINSep 8, 2026 +24.4%Exit below $702.52 (−7.9%)40% 26/65+20.2% / +25.9%−52.1% / −76.7%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyINSep 2, 2026 +28.7%Exit below $713.71 (−6.4%)28% 60/217+16.6% / +25.3%−38.4% / −76.7%
Acceleration BandsPrice Headley · dailyOUTSep 28, 2026 +6.6%Not on one close23% 38/162−1.8% / +25.0%−52.0% / −76.7%
TTM SqueezeJohn F. Carter · dailyOUTOct 31, 2025 +18.0%Not on one close28% 22/78+2.2% / +25.9%−18.5% / −76.7%
NR7 BreakoutToby Crabel · dailyINOct 13, 2026 0.0%Exit below $736.70 (−3.4%)33% 158/483+6.6% / +26.4%−63.0% / −76.7%
Bollinger SqueezeJohn Bollinger · dailyOUTSep 23, 2025 +1.3%Not on one close32% 9/28+9.1% / +27.6%−20.2% / −76.7%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endOUTMay 29, 2026 +20.8%Enter above $670.02 (−12.1%)50% 6/12+20.9% / +29.8%−48.1% / −76.7%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endOUTMay 29, 2026 +20.8%Flips at next check50% 7/14+23.6% / +29.8%−51.2% / −76.7%
Dual MomentumGary Antonacci · month-endOUTOct 31, 2025 +18.0%Enter above $745.01 (−2.3%)57% 8/14+24.4% / +29.8%−36.1% / −76.7%
Stocks on the MoveAndreas F. Clenow · dailyINSep 17, 2026 +11.8%Sell above $876.87 (+15.0%)18% 19/107+5.8% / +30.0%−37.6% / −76.7%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTOct 31, 2025 +18.0%Enter above $738.70 (−3.1%)39% 7/18+15.3% / +28.2%−44.5% / −76.7%
Levy Relative StrengthRobert A. Levy · weeklyINSep 11, 2026 +17.8%Exit below $647.96 (−15.0%)34% 24/71+21.9% / +28.8%−29.3% / −76.7%
MACD Signal CrossGerald Appel · dailyOUTOct 2, 2026 +4.7%Enter above $793.03 (+4.0%)32% 94/294+4.7% / +29.0%−78.7% / −76.7%
Elder ImpulseAlexander Elder · dailyINOct 12, 2026 +2.6%Exit below $729.82 (−4.3%)30% 144/481+9.5% / +29.0%−64.2% / −76.7%
Know Sure ThingMartin J. Pring · dailyOUTOct 7, 2026 +5.7%Enter above $989.59 (+29.8%)35% 70/200+10.2% / +28.9%−53.1% / −76.7%
Coppock CurveEdwin S. C. Coppock · month-endINSep 30, 2026 +5.1%Exit below $667.30 (−12.5%)60% 3/5+12.7% / +22.5%−54.2% / −76.7%
CCI +100Donald R. Lambert · dailyINOct 13, 2026 0.0%Exit below $752.56 (−1.3%)27% 114/421+2.6% / +25.0%−49.7% / −76.7%
TRIX Signal CrossJack K. Hutson · dailyOUTOct 9, 2026 +6.1%Enter above $1,014.79 (+33.1%)31% 53/171+11.7% / +30.0%−58.5% / −76.7%
TSI Zero LineWilliam Blau · dailyINSep 4, 2026 +23.7%Exit below $414.21 (−45.7%)26% 27/103+21.2% / +30.0%−37.4% / −76.7%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endINSep 30, 2026 +5.1%Exit below $665.26 (−12.8%)48% 15/31+25.7% / +29.8%−35.7% / −76.7%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endOUTMay 29, 2026 +20.8%Flips at next check54% 7/13+19.7% / +22.0%−51.2% / −76.7%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyOUTJan 30, 2026 +6.7%Not on one close64% 9/14+22.7% / +29.8%−46.1% / −76.7%
PMO Signal CrossCarl Swenlin · dailyOUTOct 8, 2026 +5.8%Enter above $770.84 (+1.1%)30% 65/218+6.3% / +27.7%−72.6% / −76.7%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyOUTSep 10, 2026 +18.4%Not on one close60% 18/30+7.3% / +26.3%−74.9% / −76.7%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTOct 8, 2025 +6.6%Not on one close59% 134/228+12.7% / +27.7%−13.9% / −76.7%
Double 7sLarry Connors & Cesar Alvarez · dailyOUTOct 12, 2026 +2.6%Buy $629.91–$718.67 (−5.7%)63% 168/266+14.5% / +27.7%−30.6% / −76.7%
Bollinger ReversionJohn Bollinger · dailyOUTAug 26, 2026 +32.5%Buy below $673.21 (−11.7%)63% 69/110+6.7% / +25.1%−39.6% / −76.7%
Stochastic 20/80George C. Lane · dailyOUTSep 10, 2026 +18.4%Not on one close59% 53/90+8.0% / +25.5%−70.2% / −76.7%
Williams %RLarry Williams · dailyINOct 12, 2026 +2.6%Not on one close65% 128/197+12.7% / +26.4%−68.1% / −76.7%
DeMark 9-CountTom DeMark · dailyOUTSep 3, 2026 +25.0%Not on one close61% 34/56+15.7% / +25.7%−64.2% / −76.7%
Mayer MultipleTrace Mayer · dailyINMar 7, 2013 +2,593.5%Sell above $1,522.48 (+99.7%)–+27.7% / +27.7%−76.7% / −76.7%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTMar 9, 2022 +287.8%Not on one close60% 6/10+2.3% / +27.7%−7.9% / −76.7%
Laguerre RSIJohn F. Ehlers · dailyOUTOct 1, 2026 +5.0%Not on one close53% 114/214+8.2% / +25.9%−71.0% / −76.7%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyINOct 12, 2026 +2.6%Not on one close59% 179/303+17.2% / +25.9%−55.9% / −76.7%
IBS ReversionAlexander S. Pagonidis · dailyOUTOct 8, 2026 +5.8%Buy below $762.49 (0.0%)58% 732/1253+12.8% / +24.3%−35.4% / −76.7%
Connors %bLarry Connors & Cesar Alvarez · dailyOUTOct 24, 2025 +3.6%Not on one close64% 37/58+9.3% / +27.7%−33.0% / −76.7%
Fisher TransformJohn F. Ehlers · dailyINOct 12, 2026 +2.6%Exit below $687.13 (−9.9%)40% 268/666+7.9% / +29.0%−76.9% / −76.7%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endOUTAug 31, 2026 +33.3%Buy below $739.81 (−3.0%)51% 40/78+4.1% / +25.4%−67.1% / −76.7%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyINOct 12, 2026 +2.6%Not on one close30% 142/474+16.3% / +25.1%−54.1% / −76.7%
Chaikin Money FlowMarc Chaikin · dailyOUTOct 6, 2026 +3.2%Not on one close43% 57/132+14.4% / +25.0%−57.7% / −76.7%
Money Flow IndexGene Quong & Avrum Soudack · dailyOUTSep 18, 2026 +14.6%Not on one close44% 8/18+2.5% / +26.3%−65.8% / −76.7%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyINOct 13, 2026 0.0%Exit below $755.45 (−0.9%)39% 24/61+16.3% / +29.9%−52.9% / −76.7%
Force IndexAlexander Elder · dailyINSep 1, 2026 +31.9%Exit below $717.04 (−6.0%)25% 108/440+6.8% / +24.9%−74.4% / −76.7%
Buff AveragesBuff Dormeier · dailyINAug 31, 2026 +33.3%Exit below $703.38 (−7.8%)29% 72/249+10.8% / +25.1%−61.1% / −76.7%
Chaikin OscillatorMarc Chaikin · dailyOUTSep 28, 2026 +6.6%Enter above $762.51 (+0.0%)32% 139/433+0.3% / +25.0%−76.9% / −76.7%
Volume Flow IndicatorMarkos Katsanos · dailyINSep 14, 2026 +14.6%Not on one close31% 16/52+25.3% / +29.9%−34.6% / −76.7%
Klinger OscillatorStephen J. Klinger · dailyOUTSep 28, 2026 +6.6%Buy $753.06–$813.04 (−1.2%)34% 217/643+5.6% / +28.9%−77.8% / −76.7%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyINOct 5, 2026 +2.8%Exit below $735.99 (−3.5%)40% 30/75+4.5% / +25.9%−76.2% / −76.7%
HikkakeDaniel L. Chesler · dailyOUTJul 29, 2025 +9.4%Not on one close40% 23/58+11.5% / +24.5%−39.4% / −76.7%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTMar 19, 2026 +25.9%Not on one close36% 13/36+0.6% / +25.1%−23.8% / −76.7%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 +24.8%Buys Oct 3054% 15/28+15.8% / +24.3%−49.7% / −76.7%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyOUTApr 28, 2026 +13.8%Enter above $778.68 (+2.1%)43% 12/28+9.8% / +29.0%−58.5% / −76.7%
Seasonal TimingSy Harding · dailyOUTApr 30, 2026 +24.8%Window opens Oct 1646% 13/28+8.1% / +29.0%−61.4% / −76.7%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 +16.0%Buys Dec 2343% 12/28+2.4% / +24.3%−13.7% / −76.7%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 +2.8%Buys Oct 2951% 175/346+8.5% / +24.3%−40.7% / −76.7%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 +5.1%Sells Jun 3057% 4/7+8.9% / +24.3%−36.6% / −76.7%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 +23.7%Buys Nov 2443% 115/266+0.0% / +24.3%−17.3% / −76.7%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 +539.7%Not on one close33% 4/12+25.8% / +27.3%−43.0% / −76.7%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 12, 2026 +2.6%Sells Oct 1650% 759/1503+17.0% / +24.3%−74.2% / −76.7%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 +13.3%Buys Oct 2747% 107/228+3.1% / +24.3%−10.1% / −76.7%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 +4.7%Sells Oct 1651% 183/356+10.7% / +24.3%−64.9% / −76.7%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINMay 18, 2012Always in–+23.2%−76.7%

If the market cracks: the storm test

How the storm test works
ExposureModerate4 of 10 points
  • Market swings2/3
  • Past crashes2/2
  • Debt0/3
  • Run-up0/2
  • It moves about 1.5× its index.
  • It fell about 1.7× as far as its index in past crashes.

Past crashes, peak to low

COVID crash Feb 2020 to Mar 2020 · back to its old high May 2020

META−33%
S&P 500−34%

2022 bear market Jan 2022 to Oct 2022 · back to its old high Nov 2023

META−62%
S&P 500−25%
  • Beta1.47Moves about 1.5× as much as the S&P 500 week to week.
  • Downside capture155%In months the S&P 500 fell, this fell 155% as much on average.
  • Two-year change+30%
  • From 52-week high−2%
  • Debt to equity0.52×
  • Net debt / EBITDA0.2×Years of operating cash earnings it would take to pay off its debt.
  • Interest cover74.8×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Internet Content & Information · Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) headsets, and AI glasses in the United States, Canada, Europe, Asia-Pacific, and internationally. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL).

Size and valuation
Market cap$1.9TWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)$228BTotal sales. The market values it at 8.5× sales.
P/E ratio28.7×Buyers pay $29 for each $1 of the last year's profit.
Forward P/E22.0×Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book7.5×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin29.8%Keeps 30¢ of each dollar of sales as profit.
Revenue growth+27.7%The last four quarters' sales against the four before.
Earnings growth−3.7%Same comparison for profit.
Return on equity26.1%Yearly profit as a share of shareholders' money in the business.
Free cash flow$21.6BCash left after running and investing in the business.
Balance sheet
Total equity$217BWhat it owns minus what it owes.
Total debt$112BLoans and bonds it has to pay back, with interest.
Cash$90.3BCash and short-term investments on hand.
Debt to equity0.52×Moderate.
Interest cover74.8×Interest is easily paid from profit.
Wall Street
Average analyst target$805.506% above the close, from 58 analysts (range $580.00 to $1,050.00).
Consensus ratingStrong buyAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield0.28%Yearly dividends as a share of the price.

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-06-30; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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