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Read the market, then the stock

Plain-English pieces built on the same numbers as the rest of Be The Puck. The live ones rebuild every night with the latest close, so they never go stale.

Members The reports are for Be The Puck Members: $5 a month, with the top-picks tracker and alerts on your stocks. The Hertz story stays free.

Risk and selling Stocks Strategies & sectors Macro

Start with these

The long reads: bubbles, crashes, debt, positioning and the names the plays agree on.

Risk and selling · Updated with the Oct 13 closeOld signal vs new: the calls compared, and what we're testing nextWe rebuilt the old Buy, Hold and Sell from two years of analysts' price targets and ran it against the new one, and tested the new one back to 2006. Where the new signal is better, where the old one did better, and the refinements that held up.Free Risk and selling · Updated with the Oct 13 closeWhy your signal changed on October 13The standard Buy, Hold and Sell now rest only on factors with a tested record, and they carry an exit rule. What changed, why, and how many stocks it moved.Free Risk and selling · Updated with the Oct 13 closeWhen to sell: what an exit rule would have doneA Buy is not a plan for getting out. What happened after thousands of sharp drops in the stocks we cover, and the three exit rules your signal now reads.Free Risk and selling · Updated with the Oct 13 closeOne stock too many: what concentration does to an accountNo signal on one stock can protect an account that rides on it. The arithmetic of a big position, and how often single stocks fall hard.Free Stocks · Updated with the Oct 13 closeTop 10 this week: our stake in the groundThe ten stocks the most plays agree on, set after every Friday close and tracked against the S&P 500 from that close. Plus what the same rule would have picked one year, six months and three months ago, and how those did.Members Macro · Oct 3, 2026Is this a bubble? The gauges in October 2026Valuations and concentration rival 2000. Credit, jobs and volatility are calm. Rates are the highest since 2007 and the Fed is raising again. What history says to make of that.Members Macro · Oct 3, 2026A century of bubbles and crashes, and the signs that came firstFrom 1929 to 2022: what fell, how far, what set it off, and which warning signs had a real track record.Members Macro · Oct 3, 2026Cash, stay invested, or buckets?What selling, holding, rebalancing and a simple trend rule would have done through 2008, 2020 and 2022, and why the bucket approach exists.Members Stocks · Updated with the Oct 13 closeDebt decides who survives a crashThe storm test on every covered stock: which balance sheets would struggle if credit tightened, and how to check one yourself.Members Stocks · Updated with the Oct 13 closeGreen across the board, with room to runThe stocks scored half on how many plays hold them and half on analysts' upside: where the room is, what the backdrop says, and where the rules would get out.Members Story · Sep 30, 2026The Hertz lesson: why a crash doesn't care about your revenueHow a car-rental giant fell 85% in a housing crash, and the five checks that sort survivors from casualties.

Risk and selling

When to get out, how much to put in one name, and how the signal changed to carry an exit rule. Free to read.

LiveFreeWhy your signal changed on October 13The standard Buy, Hold and Sell now rest only on factors with a tested record, and they carry an exit rule. What changed, why, and how many stocks it moved.LiveFreeWhen to sell: what an exit rule would have doneA Buy is not a plan for getting out. What happened after thousands of sharp drops in the stocks we cover, and the three exit rules your signal now reads.LiveFreeOne stock too many: what concentration does to an accountNo signal on one stock can protect an account that rides on it. The arithmetic of a big position, and how often single stocks fall hard.LiveFreeOld signal vs new: the calls compared, and what we're testing nextWe rebuilt the old Buy, Hold and Sell from two years of analysts' price targets and ran it against the new one, and tested the new one back to 2006. Where the new signal is better, where the old one did better, and the refinements that held up.

Stocks

A brief on every covered name, rebuilt each night, plus the names the plays agree on and the ones a crash would hit hardest.

Look up a stock brief

Every covered name gets a plain-English brief each night: what the plays say, the levels where they would act, the business and the crash risk.

LiveMembersTop 10 this week: our stake in the groundThe ten stocks the most plays agree on, set after every Friday close and tracked against the S&P 500 from that close. Plus what the same rule would have picked one year, six months and three months ago, and how those did.LiveMembersDebt decides who survives a crashThe storm test on every covered stock: which balance sheets would struggle if credit tightened, and how to check one yourself.LiveMembersGreen across the board, with room to runThe stocks scored half on how many plays hold them and half on analysts' upside: where the room is, what the backdrop says, and where the rules would get out.StoryThe Hertz lesson: why a crash doesn't care about your revenueHow a car-rental giant fell 85% in a housing crash, and the five checks that sort survivors from casualties.

Strategies & sectors

What the plays are, when each family works, what the backtests really say, and a brief on each sector.

Sector briefs

Big tech Semiconductors Software & devices Consumer & retail Media & telecom Healthcare Financials Real estate Industrials & materials Industrials & rentals Energy & power Metals & mining Crypto miners Micro caps

LiveMembersThe 20 plays to learn first, and why these 20Out of 100 plays, these 20 are the rules traders actually follow, across the main families. One page on each, with how it has scored.LiveMembersTrend or mean reversion? It depends on the marketHow each family of plays did through the 2008 crash, the COVID drop, the 2022 bear market and the long bull markets in between.LiveMembersWhat thousands of backtests say about timing the marketEvery play on every stock against buying and holding: where timing earned its keep, where it didn't, and how not to fool yourself.

Macro

Bubbles, crashes and the gauges that came before them, and how to think about cash versus staying invested.

MembersIs this a bubble? The gauges in October 2026Valuations and concentration rival 2000. Credit, jobs and volatility are calm. Rates are the highest since 2007 and the Fed is raising again. What history says to make of that.MembersA century of bubbles and crashes, and the signs that came firstFrom 1929 to 2022: what fell, how far, what set it off, and which warning signs had a real track record.MembersCash, stay invested, or buckets?What selling, holding, rebalancing and a simple trend rule would have done through 2008, 2020 and 2022, and why the bucket approach exists.