Oct 13 close Sign in

Media & telecom

Telus (T)

Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.

Your signal

Sell9 / 100

Sell: 9 is at or below your Sell line of 40. Plays in (18%) scores 18 and lifts it; Off the high (−42% from its 1-year high) scores 0 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightTPointsWeightAdds
Plays in18%18407.2
Off the high−42% from its 1-year high0300.0
Trend−27% vs 200-day5301.5
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for T
FactorTPointsWhat it is
Plays in18%18The share of the plays you count that hold it now.
Analysts' upside+24% · 18 analysts · capped: below 200-day50How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating3.1 · hold0The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/Eloss0Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E15.0×54Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG13.452P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales0.9×90Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance.
Price to book1.3×88Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance.
Dividend yield13.1%100Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth––Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher.
Revenue growth−2%9Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Profit margin−5%11Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance.
Return on equity−6%12Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equity2.24×7Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance.
Off the high−42% from its 1-year high0How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend−27% vs 200-day5How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum−42%7The price change over the last 12 months. Higher ranks higher.
Low crash exposure3/10 · moderate70The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on T

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in18 / 100Every play Be The Puck tests, in 7 families.
Crash exposureModerate3 of 10 on the storm testMayer Multiple0.73×Price ÷ its 200-day average (−27%). Higher than on 0% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about T now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved T lately

Its 2 biggest moves against the S&P/TSX in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Wed Sep 30+3.9% against the S&P/TSX2.0× a normal day

T +3.3%, the S&P/TSX −0.6% that session; −3.8% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on T was found for this session. Be The Puck's headline archive for T starts Oct 1, so news stories from that day aren't in it. The S&P/TSX moved −0.6%. The 9 other Media & telecom stocks Be The Puck covers moved +0.9% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on T

All 100 plays, by family.

Calls right: how often the play's calls on T went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyOUTJul 31, 2026 −13.9%Enter above C$11.82 (+4.2%)26% 161/613+0.5% / +5.9%−53.9% / −56.7%
Bull Market Support BandBenjamin Cowen · weeklyOUTFeb 13, 2026 −34.2%Enter above C$13.74 (+21.1%)28% 29/105+5.2% / +5.9%−34.4% / −56.7%
Ripster EMA CloudRipster · dailyOUTJul 30, 2026 −23.6%Enter above C$12.65 (+11.4%)22% 83/371+1.8% / +5.9%−50.8% / −56.7%
Trend TemplateMark Minervini · dailyOUTApr 27, 2022 −53.1%Not on one close21% 19/91+3.1% / +5.9%−23.3% / −56.7%
Stage AnalysisStan Weinstein · weeklyOUTOct 24, 2025 −41.4%Enter above C$35.26 (+210.7%)19% 15/81+6.1% / +5.9%−28.4% / −56.7%
Stage 2 + Mansfield RSStan Weinstein · weeklyOUTJun 27, 2025 −41.9%Enter above C$17.63 (+55.3%)31% 34/111+3.8% / +5.9%−30.1% / −56.7%
10-Month SMAMeb Faber · month-endOUTOct 31, 2025 −39.7%Enter above C$15.42 (+35.8%)28% 12/43+6.1% / +5.9%−42.3% / −56.7%
200-Day RulePaul Tudor Jones · dailyOUTOct 27, 2025 −40.9%Enter above C$15.60 (+37.4%)13% 20/149+5.6% / +5.9%−34.1% / −56.7%
Golden CrossMarket tradition · dailyOUTNov 21, 2025 −34.0%Not on one close48% 11/23+7.9% / +5.9%−38.0% / −56.7%
Granville 200-DayJoseph E. Granville · dailyOUTOct 27, 2025 −40.9%Not on one close13% 14/107+6.0% / +5.9%−26.6% / −56.7%
Hull Moving AverageAlan Hull · weeklyOUTJun 26, 2026 −26.7%Enter above C$13.86 (+22.1%)33% 49/149+1.1% / +5.9%−51.5% / −56.7%
Kaufman Adaptive MAPerry J. Kaufman · dailyOUTOct 1, 2026 −2.4%Enter above C$11.53 (+1.6%)26% 198/761−0.6% / +5.9%−58.3% / −56.7%
TEMA CrossoverPatrick G. Mulloy · dailyOUTSep 22, 2026 −6.1%Enter above C$11.58 (+2.0%)36% 96/269+1.4% / +5.9%−53.3% / −56.7%
Seykota 15/150Ed Seykota · dailyOUTNov 11, 2025 −40.3%Not on one close24% 7/29+6.5% / +5.5%−37.3% / −56.7%
Guppy Multiple MAsDaryl Guppy · dailyOUTFeb 19, 2026 −34.9%Enter above C$24.94 (+119.8%)27% 36/133+3.5% / +5.9%−36.8% / −56.7%
Ichimoku CloudGoichi Hosoda · dailyOUTMar 2, 2026 −34.3%Not on one close29% 36/123+2.9% / +5.9%−42.1% / −56.7%
SupertrendOlivier Seban · dailyOUTJul 31, 2026 −13.9%Enter above C$12.02 (+5.9%)40% 53/133+4.0% / +5.9%−39.6% / −56.7%
Williams AlligatorBill Williams · dailyOUTJun 9, 2026 −30.9%Not on one close42% 140/337+2.4% / +5.9%−40.6% / −56.7%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTSep 3, 2026 −14.1%Enter above C$12.59 (+10.9%)37% 203/551+3.7% / +5.9%−29.8% / −56.7%
AroonTushar S. Chande · dailyOUTSep 10, 2026 −9.6%Enter above C$13.19 (+16.2%)39% 86/223+2.3% / +5.9%−50.2% / −56.7%
Parabolic SARJ. Welles Wilder Jr. · dailyINOct 13, 2026 0.0%Exit below C$10.89 (−4.1%)39% 193/497+1.5% / +5.9%−46.4% / −56.7%
ADX TrendJ. Welles Wilder Jr. · dailyOUTJul 31, 2026 −13.9%Enter above C$12.33 (+8.7%)32% 58/179−1.5% / +5.9%−44.5% / −56.7%
MACD Zero LineGerald Appel · dailyOUTJun 8, 2026 −30.6%Enter above C$16.86 (+48.5%)26% 51/197+2.9% / +5.9%−47.5% / −56.7%
Zweig 4% ModelMartin Zweig · weeklyOUTJun 19, 2026 −29.5%Enter above C$11.47 (+1.1%)35% 48/139+2.2% / +5.9%−45.4% / −56.7%
MAMA/FAMA CrossJohn F. Ehlers · dailyOUTJun 8, 2026 −30.6%Enter above C$29.25 (+157.7%)32% 72/223+3.1% / +5.9%−46.4% / −56.7%
Schaff Trend CycleDoug Schaff · dailyOUTSep 10, 2026 −9.6%Enter above C$11.46 (+1.0%)39% 96/247+3.0% / +5.9%−44.4% / −56.7%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyOUTFeb 20, 2026 −35.1%Enter above C$16.57 (+46.0%)29% 40/139+1.9% / +5.9%−44.5% / −56.7%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyOUTFeb 25, 2026 −34.5%Enter above C$26.48 (+133.3%)30% 30/101+4.0% / +5.9%−35.8% / −56.7%
Elder Triple ScreenAlexander Elder · dailyOUTSep 2, 2026 −13.0%Not on one close34% 67/195+0.3% / +5.9%−41.4% / −56.7%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTJul 31, 2026 −13.9%Not on one close48% 20/42+1.2% / +5.9%−14.6% / −56.7%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTJul 31, 2026 −13.9%Enter above C$12.78 (+12.6%)35% 45/127+1.9% / +5.9%−49.1% / −56.7%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTSep 10, 2025 −43.7%Enter above C$14.10 (+24.2%)28% 39/141+0.9% / +5.9%−22.2% / −56.7%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTSep 10, 2025 −43.7%Enter above C$15.44 (+36.1%)27% 25/91+3.2% / +5.9%−28.8% / −56.7%
Clenow TrendAndreas F. Clenow · dailyOUTSep 26, 2025 −43.4%Not on one close31% 27/87+5.3% / +5.9%−18.7% / −56.7%
Darvas BoxNicolas Darvas · dailyOUTApr 7, 2026 −32.3%Not on one close31% 38/121+0.7% / +5.9%−40.8% / −56.7%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTFeb 12, 2026 −36.3%Enter above C$12.72 (+12.1%)30% 46/155+0.3% / +5.9%−38.2% / −56.7%
Bollinger BreakoutJohn Bollinger · dailyOUTJul 31, 2026 −13.9%Enter above C$12.77 (+12.5%)35% 78/225−0.1% / +5.9%−38.9% / −56.7%
Chandelier ExitChuck LeBeau · dailyOUTFeb 13, 2026 −34.2%Enter above C$12.73 (+12.2%)38% 60/159+4.5% / +5.9%−50.7% / −56.7%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTJul 31, 2026 −13.9%Enter above C$12.02 (+5.9%)40% 60/149+4.4% / +5.9%−47.7% / −56.7%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyOUTNov 24, 2025 −32.5%Enter above C$13.93 (+22.7%)29% 10/35+4.0% / +5.9%−48.8% / −56.7%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyOUTJul 30, 2026 −23.6%Enter above C$12.55 (+10.5%)30% 85/287+2.9% / +5.9%−56.4% / −56.7%
Acceleration BandsPrice Headley · dailyOUTJan 20, 2026 −34.3%Not on one close24% 40/164+0.1% / +5.9%−18.9% / −56.7%
TTM SqueezeJohn F. Carter · dailyOUTJul 31, 2026 −13.9%Not on one close43% 76/178+3.1% / +5.9%−14.9% / −56.7%
NR7 BreakoutToby Crabel · dailyOUTOct 9, 2026 +2.9%Enter above C$11.46 (+1.0%)33% 216/647+1.1% / +5.9%−53.0% / −56.7%
Bollinger SqueezeJohn Bollinger · dailyOUTJun 24, 2025 −42.7%Not on one close33% 14/42+2.2% / +5.9%−8.5% / −56.7%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endOUTSep 30, 2025 −43.6%Enter above C$19.53 (+72.1%)47% 8/17+10.3% / +5.9%−27.1% / −56.7%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endOUTDec 31, 2025 −33.2%Not on one close76% 16/21+11.6% / +5.9%−27.1% / −56.7%
Dual MomentumGary Antonacci · month-endOUTDec 30, 2022 −43.3%Enter above C$21.72 (+91.4%)34% 10/29+5.8% / +5.9%−21.9% / −56.7%
Stocks on the MoveAndreas F. Clenow · dailyOUTMar 18, 2026 −35.4%Not on one close21% 29/139+6.4% / +5.9%−32.3% / −56.7%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTNov 28, 2025 −32.6%Enter above C$18.12 (+59.7%)55% 6/11+8.8% / +5.9%−28.7% / −56.7%
Levy Relative StrengthRobert A. Levy · weeklyOUTJul 18, 2025 −43.6%Enter above C$15.05 (+32.6%)30% 46/153+2.8% / +5.9%−32.3% / −56.7%
MACD Signal CrossGerald Appel · dailyOUTSep 10, 2026 −9.6%Enter above C$11.18 (−1.5%)36% 148/416+4.7% / +5.9%−44.8% / −56.7%
Elder ImpulseAlexander Elder · dailyOUTAug 25, 2026 −15.1%Enter above C$11.56 (+1.8%)31% 231/743−0.8% / +5.9%−60.1% / −56.7%
Know Sure ThingMartin J. Pring · dailyOUTSep 11, 2026 −9.9%Enter above C$12.47 (+9.9%)39% 114/291+2.6% / +5.9%−34.0% / −56.7%
Coppock CurveEdwin S. C. Coppock · month-endOUTFeb 27, 2026 −35.4%Enter above C$15.10 (+33.1%)15% 3/20+6.3% / +4.9%−40.5% / −56.7%
CCI +100Donald R. Lambert · dailyOUTJul 31, 2026 −13.9%Enter above C$12.91 (+13.8%)30% 187/618+0.9% / +5.9%−25.9% / −56.7%
TRIX Signal CrossJack K. Hutson · dailyOUTSep 16, 2026 −8.8%Enter above C$14.42 (+27.1%)40% 106/263+1.6% / +5.9%−40.5% / −56.7%
TSI Zero LineWilliam Blau · dailyOUTJun 8, 2026 −30.6%Enter above C$17.08 (+50.5%)27% 50/187+3.1% / +5.9%−46.7% / −56.7%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endOUTFeb 27, 2026 −35.4%Enter above C$12.81 (+12.9%)34% 28/83+6.0% / +5.9%−34.2% / −56.7%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endOUTDec 31, 2025 −33.2%Not on one close71% 15/21+7.5% / +3.9%−27.1% / −56.7%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyOUTDec 31, 2025 −33.2%Not on one close66% 19/29+10.6% / +5.9%−27.1% / −56.7%
PMO Signal CrossCarl Swenlin · dailyOUTSep 11, 2026 −9.9%Enter above C$11.78 (+3.8%)33% 116/347+2.0% / +5.9%−47.3% / −56.7%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyINMar 25, 2025 −35.5%Not on one close62% 18/29−1.3% / +5.9%−48.0% / −56.7%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTOct 17, 2025 −42.5%Not on one close63% 196/312+4.7% / +5.9%−17.5% / −56.7%
Double 7sLarry Connors & Cesar Alvarez · dailyOUTNov 6, 2025 −40.2%Not on one close66% 286/436+6.1% / +5.9%−30.2% / −56.7%
Bollinger ReversionJohn Bollinger · dailyINJul 31, 2026 −13.9%Sell above C$11.77 (+3.7%)58% 102/175+2.0% / +5.9%−37.6% / −56.7%
Stochastic 20/80George C. Lane · dailyINJun 23, 2026 −29.4%Not on one close66% 105/159+5.4% / +5.9%−40.5% / −56.7%
Williams %RLarry Williams · dailyINAug 5, 2026 −16.2%Not on one close60% 168/281+3.7% / +5.9%−40.4% / −56.7%
DeMark 9-CountTom DeMark · dailyINJun 25, 2026 −26.9%Not on one close63% 46/73+6.7% / +5.9%−34.2% / −56.7%
Mayer MultipleTrace Mayer · dailyINNov 22, 2004 +276.1%Sell above C$37.70 (+232.2%)–+5.9% / +5.9%−56.7% / −56.7%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTJul 7, 2026 −22.1%Not on one close64% 9/14+2.3% / +5.9%−5.2% / −56.7%
Laguerre RSIJohn F. Ehlers · dailyOUTAug 26, 2026 −14.3%Enter above C$11.46 (+0.9%)44% 144/324+1.6% / +5.9%−46.2% / −56.7%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyOUTOct 1, 2026 −2.4%Not on one close55% 227/416+3.6% / +5.9%−37.7% / −56.7%
IBS ReversionAlexander S. Pagonidis · dailyOUTOct 6, 2026 +1.4%Buy below C$11.35 (0.0%)56% 930/1668+3.2% / +5.9%−39.8% / −56.7%
Connors %bLarry Connors & Cesar Alvarez · dailyOUTJan 6, 2026 −33.8%Not on one close62% 66/106+4.1% / +5.9%−21.5% / −56.7%
Fisher TransformJohn F. Ehlers · dailyINOct 7, 2026 +0.1%Exit below C$10.92 (−3.8%)38% 395/1045+0.1% / +5.9%−48.5% / −56.7%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endINApr 30, 2026 −30.6%Sell above C$12.19 (+7.4%)57% 81/143+2.4% / +5.9%−45.6% / −56.7%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyOUTAug 21, 2026 −15.4%Not on one close31% 216/691+3.4% / +5.9%−37.1% / −56.7%
Chaikin Money FlowMarc Chaikin · dailyOUTSep 3, 2026 −14.1%Not on one close41% 78/190+3.1% / +5.9%−52.6% / −56.7%
Money Flow IndexGene Quong & Avrum Soudack · dailyINJul 7, 2026 −22.1%Not on one close61% 20/33+0.7% / +5.9%−46.4% / −56.7%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyOUTJul 30, 2026 −23.6%Enter above C$12.48 (+10.0%)35% 34/97+5.3% / +5.8%−44.0% / −56.7%
Force IndexAlexander Elder · dailyOUTJul 31, 2026 −13.9%Enter above C$11.67 (+2.8%)31% 222/705+0.8% / +5.9%−58.0% / −56.7%
Buff AveragesBuff Dormeier · dailyOUTAug 31, 2026 −14.1%Enter above C$14.81 (+30.5%)34% 123/363+0.7% / +5.9%−50.2% / −56.7%
Chaikin OscillatorMarc Chaikin · dailyOUTAug 26, 2026 −14.3%Enter above C$11.35 (+0.0%)34% 205/607−3.4% / +5.9%−64.1% / −56.7%
Volume Flow IndicatorMarkos Katsanos · dailyOUTOct 27, 2025 −40.9%Not on one close36% 25/69+7.7% / +6.0%−28.4% / −56.7%
Klinger OscillatorStephen J. Klinger · dailyINOct 7, 2026 +0.1%Not on one close35% 321/915−2.2% / +5.9%−56.0% / −56.7%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyINJul 24, 2026 −20.0%Exit below C$11.05 (−2.6%)48% 70/145+2.3% / +5.9%−48.7% / −56.7%
HikkakeDaniel L. Chesler · dailyOUTApr 27, 2026 −28.8%Not on one close31% 33/107+1.0% / +5.9%−36.6% / −56.7%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyINOct 13, 2026 0.0%Exit below C$10.89 (−4.1%)45% 25/55+1.6% / +5.9%−19.6% / −56.7%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 −30.6%Buys Oct 3047% 20/43+3.1% / +5.9%−46.1% / −56.7%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyINOct 8, 2026 −0.7%Window opens Apr 157% 25/44+4.3% / +5.9%−37.3% / −56.7%
Seasonal TimingSy Harding · dailyOUTApr 20, 2026 −29.9%Window opens Oct 1649% 21/43+3.4% / +5.9%−42.3% / −56.7%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 −33.0%Buys Dec 2343% 19/44+2.8% / +5.9%−3.9% / −56.7%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 +0.9%Buys Oct 2948% 250/526+2.0% / +5.9%−24.0% / −56.7%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 −5.0%Sells Jun 3055% 6/11+2.9% / +5.9%−17.8% / −56.7%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 −14.0%Buys Nov 2449% 189/386+1.7% / +5.9%−16.2% / −56.7%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 −43.3%Not on one close50% 10/20+2.3% / +5.9%−50.7% / −56.7%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 13, 2026 0.0%Sells Oct 1650% 1135/2284−0.7% / +5.9%−58.1% / −56.7%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 −8.8%Buys Oct 2743% 150/348+1.2% / +5.9%−8.9% / −56.7%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 −1.0%Sells Oct 1651% 278/541+3.8% / +5.9%−38.8% / −56.7%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJan 4, 2005Always in–+5.9%−56.7%

If the market cracks: the storm test

How the storm test works
ExposureModerate3 of 10 points
  • Market swings0/3
  • Past crashes0/2
  • Debt3/3
  • Run-up0/2
  • It carries 2.0× as much debt as equity.
  • It operating profit covers interest only 1.8×.

Past crashes, peak to low

Financial crisis Oct 2007 to Feb 2009 · back to its old high Jan 2011

T−42%
TSX−47%

COVID crash Feb 2020 to Mar 2020 · back to its old high Dec 2020

T−25%
TSX−37%

2022 bear market Jan 2022 to Oct 2022 · back to its old high Nov 2022

T−8%
TSX−14%
  • Beta0.29Moves about 0.3× as much as the TSX week to week.
  • Downside capture124%In months the TSX fell, this fell 124% as much on average.
  • Two-year change−40%
  • From 52-week high−42%
  • Debt to equity2.00×
  • Net debt / EBITDA6.1×Years of operating cash earnings it would take to pay off its debt.
  • Interest cover1.8×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Telecom Services · TELUS Corporation, together with its subsidiaries, operates as a telecommunications company in Canada and internationally. It operates through TELUS Technology Solutions, TELUS Health, and TELUS Digital Experience segments.

Size and valuation
Market capC$17.9BWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)C$20.2BTotal sales. The market values it at 0.9× sales.
P/E ration/aLost money over the last year, so there is no profit to divide by.
Forward P/E15.0×Price against analysts' estimate of next year's profit.
Price to book1.3×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin−4.5%Spends more than it brings in.
Revenue growth−2.2%Last quarter's sales against the same quarter a year earlier.
Return on equity−6.4%Yearly profit as a share of shareholders' money in the business.
Free cash flowC$2.4BCash left after running and investing in the business.
Balance sheet
Total equityC$15.8BWhat it owns minus what it owes.
Total debtC$31.5BLoans and bonds it has to pay back, with interest.
CashC$1.4BCash and short-term investments on hand.
Debt to equity2.00×Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn.
Interest cover1.8×Operating profit divided by interest. Under 2× means one bad year could make the interest hard to pay.
Wall Street
Average analyst targetC$14.0624% above the close, from 18 analysts (range C$11.50 to C$17.00).
Consensus ratingHoldAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield13.08%Yearly dividends as a share of the price.

Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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