Consumer & retail

PepsiCo (PEP)

$127.30 +0.5% on the day·−11.0% in a year·close Oct 13, 2026

In the Nasdaq-100.

Your signal

Sell24 / 100

Sell: 24 is at or below your Sell line of 40. Plays in (28%) scores 28 and lifts it; Trend (−12% vs 200-day) scores 19 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weight	PEP	Points	Weight	Adds
Plays in	28%	28	40	11.2
Off the high	−23% from its 1-year high	23	30	6.9
Trend	−12% vs 200-day	19	30	5.7

Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for PEP

Factor	PEP	Points	What it is
Plays in	28%	28	The share of the plays you count that hold it now.
Analysts' upside	+12% · 22 analysts	46	How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating	2.7 · hold	17	The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E	16.0×	78	Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-09-05.
Forward P/E	14.7×	55	Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG	1.38	51	P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales	1.8×	75	Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-09-05.
Price to book	7.8×	22	Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-09-05.
Dividend yield	4.6%	86	Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: SEC filings to 2026-09-05.
Earnings growth	+51%	72	Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-09-05.
Revenue growth	+6%	29	Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-09-05.
Profit margin	11%	50	Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-09-05.
Return on equity	49%	93	Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-09-05.
Debt to equity	2.33×	6	Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-09-05.
Off the high	−23% from its 1-year high	23	How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend	−12% vs 200-day	19	How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum	−11%	23	The price change over the last 12 months. Higher ranks higher.
Low crash exposure	1/10 · low	90	The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on PEP

28 of the 100 plays hold PEP right now.
The trend-following, breakout and momentum plays mostly say out.
It closed 12% below its 200-day average and 23% below its 52-week high.
Crash exposure reads low: it carries 2.5× as much debt as equity.
Analysts' average 12-month target is $142.41, 12% above the close (22 analysts).

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in28 / 100Every play Be The Puck tests, in 7 families.

Crash exposureLow1 of 10 on the storm test Mayer Multiple0.88×Price ÷ its 200-day average (−12%). Higher than on 4% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about PEP now.

Trend followingHoly GrailOUT42% of 12,813 calls rightOn PEP: right 14 of 44 · Out since Sep 15, 2025 Breakouts & channelsP&F Double TopOUT37% of 36,314 calls rightOn PEP: right 10 of 31 · Out since May 21, 2026 Momentum12-1 MomentumIN44% of 8,156 calls rightOn PEP: right 16 of 30 · In since Sep 30, 2026 Mean reversionBollinger ReversionIN64% of 53,095 calls rightOn PEP: right 116 of 193 · In since Sep 18, 2026 Volume & money flowMoney Flow IndexIN59% of 13,925 calls rightOn PEP: right 19 of 29 · In since Sep 14, 2026 Candles & chart patternsEngulfing SwitchIN50% of 38,976 calls rightOn PEP: right 66 of 147 · In since Sep 8, 2026 CalendarHalloween IndicatorOUT54% of 12,345 calls rightOn PEP: right 21 of 43 · Out since Apr 30, 2026

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

PEP, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved PEP lately

Its biggest move against the S&P 500 in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Thu Oct 8+4.2% against the S&P 5003.1× a normal day

PEP +3.7%, the S&P 500 −0.5% that session.

Small beatEarnings report · Oct 7, 9:57 pm ET
PEP reported earnings per share of 2.34 against 2.30 expected: a 1.9% beat.
After small beats, stocks did better than their index at the first close after the news 51% of the time (1,404 of 2,760 on 305 stocks; median move +0.1%). Low predictability
PEP after small beats: ahead of its index at the first close after the news 18 of 29 times (median +1.0%).
Guidance cutYahoo Finance · Oct 8, 9:30 am ET
PepsiCo beats earnings expectations, lowers guidance as it aims to stabilize North America business (+2 similar)
After guidance-cut headlines, stocks did worse than their index at the first close after the news 20% of the time (1 of 5 on 5 stocks; median move +1.4%). This time the stock went the other way. Low predictability Early read
HeadlineThe New York Times · Oct 8, 2:32 pm ET
Shifting Eating Habits Have PepsiCo Investors Seeking Operational Changes
HeadlineTIKR.com · Oct 8, 11:45 am ET
PepsiCo Faces Increasing Pressure as Weight Loss Drugs and Inflation Weigh On Sales
HeadlineCNBC · Oct 8, 6:50 pm ETafter that close
Pepsi shares rallied despite cutting profit guidance. Where Cramer stands on the stock now

Next earnings report

Tue Feb 2, 2027 before the open

From Yahoo Finance's calendar; dates can move. Analysts expect earnings per share of 2.24.

Over its last 12 reports, PEP's typical move against the S&P 500 at the first close after the report was ±4.2% (median size, either way); it finished ahead of the index 7 times.
PEP after beats of 5% or more: ahead of its index at the first close after the report 12 of 17 times (median +1.3%).
PEP after misses of any size: behind its index at the first close after the report 2 of 3 times (median −4.1%).
Across all covered stocks, beats of 5% or more were followed by a gain against the index 64% of the time and misses by a drop 62% of the time.

Whether a report beats is only known once it is out, so these say how the stock has reacted, not which way it will go.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on PEP

All 100 plays, by family.

Trend following2 of 30 in Breakouts & channels1 of 15 in Momentum5 of 17 in Mean reversion9 of 15 in Volume & money flow5 of 9 in Candles & chart patterns1 of 3 in Calendar5 of 11 in

Calls right: how often the play's calls on PEP went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

Play	Call	Since	Next move	Calls right	Annual return	Worst drawdown
Trend following
PB EMABitcoin Playboy · daily	OUT	Aug 27, 2026 −7.9%	Enter above $128.84 (+1.2%)	26% 167/643	+1.4% / +7.2%	−31.1% / −40.4%
Bull Market Support BandBenjamin Cowen · weekly	OUT	May 15, 2026 −12.8%	Enter above $136.79 (+7.5%)	23% 31/137	+0.4% / +7.2%	−38.4% / −40.4%
Ripster EMA CloudRipster · daily	OUT	Aug 27, 2026 −7.9%	Enter above $132.73 (+4.3%)	20% 82/411	+2.2% / +7.2%	−31.4% / −40.4%
Trend TemplateMark Minervini · daily	OUT	Mar 18, 2026 −15.3%	Not on one close	15% 7/48	+0.9% / +7.1%	−24.6% / −40.4%
Stage AnalysisStan Weinstein · weekly	OUT	May 15, 2026 −12.8%	Enter above $243.79 (+91.5%)	19% 19/98	+1.8% / +7.2%	−28.0% / −40.4%
Stage 2 + Mansfield RSStan Weinstein · weekly	OUT	Apr 24, 2026 −16.4%	Enter above $158.23 (+24.3%)	28% 31/112	−0.2% / +7.2%	−37.7% / −40.4%
10-Month SMAMeb Faber · month-end	OUT	May 29, 2026 −9.8%	Enter above $144.43 (+13.5%)	31% 15/48	+3.7% / +7.2%	−41.2% / −40.4%
200-Day RulePaul Tudor Jones · daily	OUT	May 26, 2026 −10.8%	Enter above $143.98 (+13.1%)	15% 28/190	+2.7% / +7.2%	−31.4% / −40.4%
Golden CrossMarket tradition · daily	OUT	Jun 29, 2026 −7.2%	Not on one close	36% 10/28	+4.8% / +7.2%	−35.3% / −40.4%
Granville 200-DayJoseph E. Granville · daily	OUT	May 26, 2026 −10.8%	Enter above $429.79 (+237.6%)	17% 24/142	+2.9% / +7.2%	−28.2% / −40.4%
Hull Moving AverageAlan Hull · weekly	OUT	Sep 18, 2026 −1.9%	Enter above $145.74 (+14.5%)	34% 43/127	+3.0% / +7.2%	−34.8% / −40.4%
Kaufman Adaptive MAPerry J. Kaufman · daily	IN	Oct 12, 2026 +0.5%	Exit below $126.40 (−0.7%)	24% 187/770	+0.5% / +7.2%	−36.4% / −40.4%
TEMA CrossoverPatrick G. Mulloy · daily	OUT	Sep 10, 2026 −6.8%	Enter above $132.63 (+4.2%)	40% 99/249	+3.9% / +7.2%	−34.0% / −40.4%
Seykota 15/150Ed Seykota · daily	OUT	Jun 5, 2026 −9.3%	Enter above $311.40 (+144.6%)	32% 8/25	+5.6% / +7.2%	−29.3% / −40.4%
Guppy Multiple MAsDaryl Guppy · daily	OUT	Mar 19, 2026 −14.9%	Enter above $190.22 (+49.4%)	22% 36/163	+1.9% / +7.2%	−29.3% / −40.4%
Ichimoku CloudGoichi Hosoda · daily	OUT	May 8, 2026 −15.9%	Not on one close	21% 30/145	+1.0% / +7.2%	−33.1% / −40.4%
SupertrendOlivier Seban · daily	OUT	Sep 15, 2026 −6.1%	Enter above $131.56 (+3.3%)	31% 47/153	+1.3% / +7.2%	−28.6% / −40.4%
Williams AlligatorBill Williams · daily	OUT	Sep 4, 2026 −7.5%	Not on one close	42% 131/309	+3.0% / +7.2%	−27.7% / −40.4%
Vortex IndicatorEtienne Botes & Douglas Siepman · daily	OUT	Sep 8, 2026 −8.1%	Enter above $132.00 (+3.7%)	35% 198/569	+2.0% / +7.2%	−33.6% / −40.4%
AroonTushar S. Chande · daily	OUT	Sep 15, 2026 −6.1%	Enter above $138.80 (+9.0%)	38% 79/207	+3.1% / +7.2%	−36.6% / −40.4%
Parabolic SARJ. Welles Wilder Jr. · daily	IN	Oct 8, 2026 −0.8%	Exit below $123.83 (−2.7%)	37% 200/541	+1.1% / +7.2%	−30.6% / −40.4%
ADX TrendJ. Welles Wilder Jr. · daily	OUT	Mar 5, 2026 −18.4%	Enter above $131.48 (+3.3%)	29% 42/146	−0.1% / +7.2%	−30.6% / −40.4%
MACD Zero LineGerald Appel · daily	OUT	Sep 9, 2026 −6.9%	Enter above $155.72 (+22.3%)	25% 50/201	+2.4% / +7.2%	−26.8% / −40.4%
Zweig 4% ModelMartin Zweig · weekly	OUT	Sep 18, 2026 −1.9%	Enter above $130.92 (+2.8%)	31% 43/137	+1.1% / +7.2%	−38.4% / −40.4%
MAMA/FAMA CrossJohn F. Ehlers · daily	OUT	Sep 8, 2026 −8.1%	Enter above $215.67 (+69.4%)	29% 69/239	+2.8% / +7.2%	−29.1% / −40.4%
Schaff Trend CycleDoug Schaff · daily	OUT	Sep 4, 2026 −7.5%	Enter above $129.50 (+1.7%)	39% 98/251	+3.5% / +7.2%	−24.3% / −40.4%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily	OUT	Sep 4, 2026 −7.5%	Enter above $153.11 (+20.3%)	27% 39/144	+2.9% / +7.2%	−23.5% / −40.4%
DP Trend ModelCarl Swenlin & Erin Swenlin · daily	OUT	May 8, 2026 −15.9%	Enter above $198.52 (+55.9%)	24% 30/127	+1.1% / +7.2%	−32.4% / −40.4%
Elder Triple ScreenAlexander Elder · daily	OUT	Sep 11, 2026 −6.6%	Not on one close	34% 71/209	+2.1% / +7.2%	−39.2% / −40.4%
Holy GrailLinda Bradford Raschke & Larry Connors · daily	OUT	Sep 15, 2025 −5.8%	Not on one close	32% 14/44	+0.7% / +7.2%	−15.0% / −40.4%
Breakouts & channels
Four-Week RuleRichard Donchian · daily	OUT	Mar 18, 2026 −15.3%	Enter above $136.05 (+6.9%)	32% 44/137	+1.9% / +7.2%	−29.9% / −40.4%
Turtle System 1Richard Dennis & William Eckhardt · daily	OUT	Mar 5, 2026 −18.4%	Enter above $140.16 (+10.1%)	27% 40/149	+0.2% / +7.2%	−25.3% / −40.4%
Turtle System 2Richard Dennis & William Eckhardt · daily	OUT	Mar 18, 2026 −15.3%	Enter above $144.36 (+13.4%)	21% 25/119	−1.2% / +7.2%	−32.9% / −40.4%
Clenow TrendAndreas F. Clenow · daily	OUT	Mar 5, 2026 −18.4%	Enter above $329.99 (+159.2%)	26% 30/114	+1.8% / +7.2%	−19.5% / −40.4%
Darvas BoxNicolas Darvas · daily	OUT	Sep 8, 2025 −6.5%	Enter above $132.30 (+3.9%)	33% 36/109	+2.9% / +7.2%	−23.8% / −40.4%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily	OUT	Mar 4, 2026 −20.0%	Enter above $135.46 (+6.4%)	31% 41/133	+1.7% / +7.2%	−14.3% / −40.4%
Bollinger BreakoutJohn Bollinger · daily	OUT	Aug 27, 2026 −7.9%	Enter above $133.21 (+4.6%)	33% 81/245	+0.1% / +7.2%	−32.0% / −40.4%
Chandelier ExitChuck LeBeau · daily	OUT	Sep 9, 2026 −6.9%	Enter above $136.34 (+7.1%)	34% 62/183	+2.2% / +7.2%	−24.3% / −40.4%
Wilder Volatility SystemJ. Welles Wilder Jr. · daily	OUT	Sep 9, 2026 −6.9%	Enter above $131.46 (+3.3%)	35% 58/167	+3.1% / +7.2%	−26.5% / −40.4%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily	OUT	May 21, 2026 −12.7%	Enter above $146.98 (+15.5%)	32% 10/31	+2.9% / +6.9%	−43.8% / −40.4%
Chande Kroll StopTushar S. Chande & Stanley Kroll · daily	OUT	Sep 4, 2026 −7.5%	Enter above $133.75 (+5.1%)	26% 78/297	+1.1% / +7.2%	−29.8% / −40.4%
Acceleration BandsPrice Headley · daily	OUT	Feb 17, 2026 −19.0%	Not on one close	26% 33/128	+2.0% / +7.2%	−8.0% / −40.4%
TTM SqueezeJohn F. Carter · daily	OUT	Aug 28, 2026 −8.8%	Not on one close	27% 48/180	−0.1% / +7.2%	−33.3% / −40.4%
NR7 BreakoutToby Crabel · daily	IN	Oct 8, 2026 −0.8%	Exit below $125.16 (−1.7%)	31% 215/699	−1.0% / +7.2%	−42.7% / −40.4%
Bollinger SqueezeJohn Bollinger · daily	OUT	Jun 17, 2025 +3.5%	Not on one close	28% 10/36	+1.7% / +7.2%	−6.6% / −40.4%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-end	OUT	Aug 31, 2026 −8.3%	Enter above $145.59 (+14.4%)	38% 11/29	+6.6% / +7.1%	−28.8% / −40.4%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end	IN	Sep 30, 2026 +0.5%	Flips at next check	53% 16/30	+6.3% / +7.1%	−29.1% / −40.4%
Dual MomentumGary Antonacci · month-end	OUT	Jun 30, 2023 −22.9%	Enter above $161.88 (+27.2%)	33% 14/43	+2.3% / +7.1%	−28.8% / −40.4%
Stocks on the MoveAndreas F. Clenow · daily	OUT	May 11, 2026 −13.0%	Not on one close	16% 34/210	+0.2% / +7.2%	−30.9% / −40.4%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-end	OUT	Jun 30, 2026 −5.0%	Enter above $157.18 (+23.5%)	42% 5/12	+5.8% / +7.2%	−28.8% / −40.4%
Levy Relative StrengthRobert A. Levy · weekly	OUT	Apr 17, 2026 −17.5%	Enter above $145.62 (+14.4%)	32% 45/140	+1.3% / +7.2%	−29.3% / −40.4%
MACD Signal CrossGerald Appel · daily	IN	Oct 9, 2026 +1.1%	Exit below $121.51 (−4.5%)	33% 155/471	+1.8% / +7.2%	−34.9% / −40.4%
Elder ImpulseAlexander Elder · daily	IN	Oct 8, 2026 −0.8%	Exit below $125.81 (−1.2%)	29% 228/795	−0.5% / +7.2%	−40.4% / −40.4%
Know Sure ThingMartin J. Pring · daily	OUT	Sep 4, 2026 −7.5%	Enter above $126.62 (−0.5%)	43% 132/307	+3.7% / +7.2%	−21.2% / −40.4%
Coppock CurveEdwin S. C. Coppock · month-end	IN	Oct 31, 2025 −9.3%	Exit below $110.82 (−12.9%)	27% 3/11	+6.6% / +7.0%	−32.9% / −40.4%
CCI +100Donald R. Lambert · daily	OUT	Aug 25, 2026 −9.6%	Enter above $132.55 (+4.1%)	25% 176/696	−2.3% / +7.2%	−51.4% / −40.4%
TRIX Signal CrossJack K. Hutson · daily	OUT	Sep 8, 2026 −8.1%	Enter above $139.39 (+9.5%)	38% 101/263	+2.9% / +7.2%	−26.8% / −40.4%
TSI Zero LineWilliam Blau · daily	OUT	Sep 9, 2026 −6.9%	Enter above $157.20 (+23.5%)	25% 51/201	+2.6% / +7.2%	−26.1% / −40.4%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end	OUT	May 29, 2026 −9.8%	Enter above $132.24 (+3.9%)	44% 37/85	+4.4% / +7.1%	−34.1% / −40.4%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end	IN	Sep 30, 2026 +0.5%	Flips at next check	54% 15/28	+5.3% / +6.6%	−29.1% / −40.4%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily	OUT	Nov 29, 2024 −15.8%	Not on one close	53% 16/30	+6.3% / +7.1%	−28.8% / −40.4%
PMO Signal CrossCarl Swenlin · daily	OUT	Sep 4, 2026 −7.5%	Enter above $126.78 (−0.4%)	35% 118/341	+2.2% / +7.2%	−39.4% / −40.4%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · daily	IN	Sep 22, 2026 −3.0%	Not on one close	63% 26/41	+5.9% / +7.2%	−26.5% / −40.4%
RSI(2) PullbackLarry Connors & Cesar Alvarez · daily	OUT	May 19, 2026 −13.5%	Not on one close	58% 190/330	+1.4% / +7.2%	−17.1% / −40.4%
Double 7sLarry Connors & Cesar Alvarez · daily	OUT	May 22, 2026 −13.7%	Not on one close	61% 281/462	+4.4% / +7.2%	−34.9% / −40.4%
Bollinger ReversionJohn Bollinger · daily	IN	Sep 18, 2026 −1.9%	Sell above $127.89 (+0.5%)	60% 116/193	+4.3% / +7.2%	−26.5% / −40.4%
Stochastic 20/80George C. Lane · daily	IN	Sep 15, 2026 −6.1%	Not on one close	64% 104/163	+6.3% / +7.2%	−26.5% / −40.4%
Williams %RLarry Williams · daily	IN	Sep 22, 2026 −3.0%	Not on one close	59% 163/277	+3.7% / +7.2%	−28.9% / −40.4%
DeMark 9-CountTom DeMark · daily	IN	Mar 24, 2026 −13.7%	Not on one close	58% 39/67	+4.0% / +7.2%	−26.5% / −40.4%
Mayer MultipleTrace Mayer · daily	IN	Nov 22, 2004 +365.7%	Sell above $348.01 (+173.4%)	–	+7.2% / +7.2%	−40.4% / −40.4%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily	OUT	Feb 5, 2025 −6.3%	Buy below $88.70 (−30.3%)	50% 2/4	+2.0% / +7.2%	−2.9% / −40.4%
Laguerre RSIJohn F. Ehlers · daily	IN	Oct 8, 2026 −0.8%	Not on one close	48% 158/327	+2.7% / +7.2%	−38.9% / −40.4%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily	OUT	Oct 9, 2026 +1.1%	Not on one close	54% 244/454	+2.5% / +7.2%	−33.8% / −40.4%
IBS ReversionAlexander S. Pagonidis · daily	OUT	Oct 8, 2026 −0.8%	Buy below $127.30 (0.0%)	58% 1010/1734	+4.4% / +7.2%	−26.8% / −40.4%
Connors %bLarry Connors & Cesar Alvarez · daily	OUT	Jul 28, 2026 −9.9%	Not on one close	59% 66/112	+4.2% / +7.2%	−26.5% / −40.4%
Fisher TransformJohn F. Ehlers · daily	IN	Oct 6, 2026 +1.3%	Exit below $123.08 (−3.3%)	35% 389/1119	−3.2% / +7.2%	−55.3% / −40.4%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end	IN	Aug 31, 2026 −8.3%	Sell above $129.28 (+1.6%)	52% 66/128	+3.1% / +7.2%	−33.4% / −40.4%
Volume & money flow
On-Balance VolumeJoseph E. Granville · daily	IN	Oct 13, 2026 0.0%	Not on one close	27% 227/836	+2.4% / +7.2%	−25.9% / −40.4%
Chaikin Money FlowMarc Chaikin · daily	OUT	Sep 11, 2026 −6.6%	Not on one close	43% 78/183	+3.5% / +7.2%	−38.9% / −40.4%
Money Flow IndexGene Quong & Avrum Soudack · daily	IN	Sep 14, 2026 −6.6%	Not on one close	66% 19/29	+4.1% / +7.2%	−40.4% / −40.4%
Negative Volume IndexNorman Fosback & Paul Dysart · daily	OUT	Sep 9, 2026 −6.9%	Enter above $130.39 (+2.4%)	40% 41/102	+4.1% / +7.2%	−40.1% / −40.4%
Force IndexAlexander Elder · daily	IN	Oct 8, 2026 −0.8%	Exit below $124.66 (−2.1%)	26% 206/806	−0.8% / +7.2%	−35.2% / −40.4%
Buff AveragesBuff Dormeier · daily	OUT	Sep 2, 2026 −8.4%	Enter above $132.15 (+3.8%)	34% 116/341	+2.2% / +7.2%	−32.5% / −40.4%
Chaikin OscillatorMarc Chaikin · daily	IN	Oct 13, 2026 0.0%	Exit below $127.30 (0.0%)	37% 210/567	+1.0% / +7.2%	−47.0% / −40.4%
Volume Flow IndicatorMarkos Katsanos · daily	OUT	Jul 21, 2026 −4.7%	Not on one close	26% 31/118	+3.6% / +7.2%	−30.3% / −40.4%
Klinger OscillatorStephen J. Klinger · daily	IN	Oct 6, 2026 +1.3%	Not on one close	33% 331/999	+2.3% / +7.2%	−24.7% / −40.4%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily	IN	Sep 8, 2026 −8.1%	Not on one close	45% 66/147	+2.3% / +7.2%	−35.0% / −40.4%
HikkakeDaniel L. Chesler · daily	OUT	Sep 16, 2026 −5.2%	Not on one close	29% 27/92	+1.3% / +7.2%	−27.2% / −40.4%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily	OUT	Sep 25, 2025 −5.3%	Not on one close	38% 19/50	+2.4% / +7.2%	−6.7% / −40.4%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 30, 2026 −18.0%	Buys Oct 30	49% 21/43	+4.4% / +7.2%	−28.8% / −40.4%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily	IN	Oct 8, 2026 −0.8%	Window opens Apr 1	52% 23/44	+5.0% / +7.2%	−28.8% / −40.4%
Seasonal TimingSy Harding · daily	OUT	Apr 27, 2026 −15.6%	Window opens Oct 16	51% 22/43	+5.0% / +7.2%	−28.8% / −40.4%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily	OUT	Jan 5, 2026 −6.3%	Buys Dec 23	30% 13/44	+1.4% / +7.2%	−7.0% / −40.4%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily	OUT	Oct 5, 2026 +1.3%	Buys Oct 29	49% 257/526	+2.5% / +7.2%	−11.4% / −40.4%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily	IN	Sep 30, 2026 +0.5%	Sells Jun 30	55% 6/11	+3.4% / +7.2%	−12.4% / −40.4%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily	OUT	Sep 4, 2026 −7.5%	Buys Nov 24	49% 196/400	+1.4% / +7.2%	−16.7% / −40.4%
January BarometerYale Hirsch & Jeffrey Hirsch · month-end	IN	Dec 30, 2022 −19.8%	Not on one close	25% 5/20	+2.5% / +7.2%	−30.3% / −40.4%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily	IN	Oct 12, 2026 +0.5%	Sells Oct 16	52% 1187/2284	+2.7% / +7.2%	−41.4% / −40.4%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily	OUT	Sep 16, 2026 −5.2%	Buys Oct 27	46% 161/348	+0.5% / +7.2%	−17.8% / −40.4%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily	IN	Oct 2, 2026 +1.1%	Sells Oct 16	54% 294/541	+5.3% / +7.2%	−36.3% / −40.4%
Benchmark
Buy & HoldJohn C. Bogle · benchmark	IN	Jan 3, 2005	Always in	–	+7.2%	−40.4%

If the market cracks: the storm test

How the storm test works

ExposureLow1 of 10 points

Market swings0/3
Past crashes0/2
Debt1/3
Run-up0/2

It carries 2.5× as much debt as equity.

Past crashes, peak to low

Financial crisis Oct 2007 to Mar 2009 · back to its old high Oct 2010

PEP−35%

S&P 500−57%

COVID crash Feb 2020 to Mar 2020 · back to its old high Oct 2020

PEP−28%

S&P 500−34%

2022 bear market Jan 2022 to Mar 2022 · back to its old high Apr 2022

PEP−11%

S&P 500−25%

Beta0.14Moves about 0.1× as much as the S&P 500 week to week.
Downside capture119%In months the S&P 500 fell, this fell 119% as much on average.
Two-year change−21%
From 52-week high−23%
Debt to equity2.54×
Net debt / EBITDA2.1×Years of operating cash earnings it would take to pay off its debt.
Interest cover10.1×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Beverages - Non-Alcoholic · PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa; Latin America Foods; and Asia Pacific Foods.

Size and valuation
Market cap	$173B	What the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)	$98.2B	Total sales. The market values it at 1.8× sales.
P/E ratio	16.0×	Buyers pay $16 for each $1 of the last year's profit.
Forward P/E	14.7×	Price against analysts' estimate of next year's profit.
Price to book	7.8×	Price against the company's net assets (its equity) per share.

Profit and growth
Profit margin	11.1%	Keeps 11¢ of each dollar of sales as profit.
Revenue growth	+6.4%	The last four quarters' sales against the four before.
Earnings growth	+51.3%	Same comparison for profit.
Return on equity	48.9%	Yearly profit as a share of shareholders' money in the business.
Free cash flow	$9.0B	Cash left after running and investing in the business.

Balance sheet
Total equity	$20.4B	What it owns minus what it owes.
Total debt	$51.9B	Loans and bonds it has to pay back, with interest.
Cash	$11.2B	Cash and short-term investments on hand.
Debt to equity	2.54×	Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn.
Interest cover	10.1×	Interest is easily paid from profit.

Wall Street
Average analyst target	$142.41	12% above the close, from 22 analysts (range $124.00 to $169.00).
Consensus rating	Hold	Analysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield	4.56%	Yearly dividends as a share of the price.

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-09-05; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

Reports for Be The Puck Members.

PEP: the briefWhat the plays, the levels and the business say, in plain English. Rebuilt nightly.Members Consumer & retail: what the plays sayEvery covered name in the sector, side by side.Members Debt decides who survives a crashThe storm test on every covered stock.Members Is this a bubble?The gauges in October 2026, and what history says about timing.Members

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