Volume & money flow · daily rule · Consumer & retail
Money Flow Index on PepsiCo
PEP with the play, last two years
Shading shows the play's call from the close that triggered it.
Money Flow Index (14)
Dashed lines at 20, 80.
Growth of $10,000 since 2005
Log scale. After trading costs, with T-bill interest while out.
The record
The play against buying and holding PEP over exactly the same dates, after costs.
| Play, since 2005 | Hold, since 2005 | Play, 5 yrs | Hold, 5 yrs | |
|---|---|---|---|---|
| Annual return | +4.1% | +7.2% | +1.6% | −1.1% |
| Total return | +138% | +357% | +8% | −5% |
| Worst drawdown | −40.4% | −40.4% | −20.2% | −30.3% |
| Volatility | 11.5% | 18.3% | 11.2% | 19.0% |
| Sharpe ratio | 0.25 | 0.38 | −0.14 | −0.16 |
| Time invested | 37% | 100% | ||
| Switches per year | 1.3 | 0 |
Every call, graded
Right on 19 of 29 closed calls (66%). In calls averaged +5.9%; out calls saw PEP move +7.0% on average.
| Called | Call | Price | Until | PEP moved | Result |
|---|---|---|---|---|---|
| Sep 14, 2026 | IN | $136.34 | now | −6.6% | open |
| Feb 10, 2026 | OUT | $162.04 | Sep 14, 2026 | −15.9% | ✓ right |
| Nov 11, 2025 | IN | $139.43 | Feb 10, 2026 | +16.2% | ✓ right |
| Mar 11, 2025 | OUT | $143.41 | Nov 11, 2025 | −2.8% | ✓ right |
| Aug 23, 2023 | IN | $158.72 | Mar 11, 2025 | −9.7% | ✕ wrong |
| Jul 21, 2021 | OUT | $131.11 | Aug 23, 2023 | +21.1% | ✕ wrong |
| Feb 17, 2021 | IN | $111.84 | Jul 21, 2021 | +17.2% | ✓ right |
| May 31, 2018 | OUT | $77.43 | Feb 17, 2021 | +44.4% | ✕ wrong |
| May 10, 2018 | IN | $74.44 | May 31, 2018 | +4.0% | ✓ right |
| May 13, 2016 | OUT | $75.33 | May 10, 2018 | −1.2% | ✓ right |
| Jan 19, 2016 | IN | $68.75 | May 13, 2016 | +9.6% | ✓ right |
| Oct 27, 2015 | OUT | $73.39 | Jan 19, 2016 | −6.3% | ✓ right |
An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 30 calls shown.
How the play works
- In when the 14-day MFI crosses up through 20.
- Out when it crosses down through 80.
The creators also stress divergences, which this rule ignores.
The case against
Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.