Consumer & retail

Premium Brands (PBH)

C$71.02 +0.6% on the day·−22.8% in a year·close Oct 13, 2026

Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.

Your signal

Sell14 / 100

Sell: 14 is at or below your Sell line of 40. Plays in (27%) scores 27 and lifts it; Off the high (−31% from its 1-year high) scores 0 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weight	PBH	Points	Weight	Adds
Plays in	27%	27	40	10.8
Off the high	−31% from its 1-year high	0	30	0.0
Trend	−18% vs 200-day	12	30	3.6

Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for PBH

Factor	PBH	Points	What it is
Plays in	27%	27	The share of the plays you count that hold it now.
Analysts' upside	+59% · 12 analysts · capped: below 200-day	50	How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating	1.7 · buy	67	The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E	106.0×	9	Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E	10.0×	85	Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG	–	–	P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth.
Price to sales	–	–	Market value over the last 12 months' revenue. Lower ranks higher.
Price to book	1.6×	84	Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance.
Dividend yield	4.8%	88	Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth	+120%	85	Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Revenue growth	+26%	71	Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Profit margin	1%	20	Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance.
Return on equity	2%	20	Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equity	1.54×	15	Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance.
Off the high	−31% from its 1-year high	0	How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend	−18% vs 200-day	12	How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum	−23%	14	The price change over the last 12 months. Higher ranks higher.
Low crash exposure	5/10 · high	50	The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on PBH

27 of the 100 plays hold PBH right now.
The trend-following, breakout, momentum and volume plays mostly say out.
It closed 18% below its 200-day average and 31% below its 52-week high.
Crash exposure reads high: it fell about 1.7× as far as its index in past crashes and carries 2.2× as much debt as equity.
Analysts' average 12-month target is C$112.75, 59% above the close (12 analysts).

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in27 / 100Every play Be The Puck tests, in 7 families.

Crash exposureHigh5 of 10 on the storm test Mayer Multiple0.82×Price ÷ its 200-day average (−18%). Higher than on 3% of days since 2009. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about PBH now.

Trend followingHoly GrailOUT42% of 12,813 calls rightOn PBH: right 21 of 44 · Out since Sep 17, 2025 Breakouts & channelsP&F Double TopOUT37% of 36,314 calls rightOn PBH: right 18 of 46 · Out since Aug 6, 2026 Momentum12-1 MomentumOUT44% of 8,156 calls rightOn PBH: right 7 of 16 · Out since Sep 30, 2026 Mean reversionBollinger ReversionIN64% of 53,095 calls rightOn PBH: right 96 of 143 · In since Aug 6, 2026 Volume & money flowMoney Flow IndexIN59% of 13,925 calls rightOn PBH: right 23 of 41 · In since Sep 14, 2026 Candles & chart patternsEngulfing SwitchIN50% of 38,976 calls rightOn PBH: right 70 of 129 · In since Jul 8, 2026 CalendarHalloween IndicatorOUT54% of 12,345 calls rightOn PBH: right 19 of 36 · Out since Apr 30, 2026

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

PBH, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved PBH lately

No session in the last 30 moved it twice a normal day against the S&P/TSX; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Fri Oct 9−1.8% against the S&P/TSX0.8× a normal day

PBH −0.3%, the S&P/TSX +1.5% that session.

HeadlineThe Globe and Mail · Oct 9, 5:18 am ET
1 Dividend Stock I’d Buy After a Bad Headline
HeadlineThe Globe and Mail · Oct 9, 4:45 am ET
Why this money manager is buying Intact and selling National Bank
HeadlineStock Traders Daily · Oct 8, 7:07 pm ET
(PBH.DB.H) Comprehensive Trading Strategy Report

Fri Oct 2−2.1% against the S&P/TSX0.9× a normal day

PBH −1.1%, the S&P/TSX +1.0% that session; +0.2% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on PBH was found for this session. Be The Puck's headline archive for PBH starts Oct 3, so news stories from that day aren't in it. The S&P/TSX moved +1.0%. The 33 other Consumer & retail stocks Be The Puck covers moved +0.2% on average, so most of the move was its own.

Tue Sep 15−2.0% against the S&P/TSX0.9× a normal day

PBH −2.3%, the S&P/TSX −0.3% that session; −3.0% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on PBH was found for this session. Be The Puck's headline archive for PBH starts Oct 3, so news stories from that day aren't in it. The S&P/TSX moved −0.3%. The 33 other Consumer & retail stocks Be The Puck covers moved −1.7% on average: much of the move was shared with its group.

Next earnings report

Tue Nov 10, 2026 before the open

From Yahoo Finance's calendar; dates can move. Analysts expect earnings per share of 1.56.

Over its last 12 reports, PBH's typical move against the S&P/TSX at the first close after the report was ±5.0% (median size, either way); it finished ahead of the index 5 times.
PBH after beats of 5% or more: ahead of its index at the first close after the report 15 of 17 times (median +2.9%).
PBH after misses of any size: behind its index at the first close after the report 13 of 23 times (median −1.6%).
Across all covered stocks, beats of 5% or more were followed by a gain against the index 64% of the time and misses by a drop 62% of the time.

Whether a report beats is only known once it is out, so these say how the stock has reacted, not which way it will go.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on PBH

All 100 plays, by family.

Trend following4 of 30 in Breakouts & channels0 of 15 in Momentum5 of 17 in Mean reversion10 of 15 in Volume & money flow2 of 9 in Candles & chart patterns1 of 3 in Calendar5 of 11 in

Calls right: how often the play's calls on PBH went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2008. Click a column to sort.Sort with the menu above the list.

Play	Call	Since	Next move	Calls right	Annual return	Worst drawdown
Trend following
PB EMABitcoin Playboy · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$72.43 (+2.0%)	26% 124/478	+10.9% / +16.5%	−39.1% / −45.4%
Bull Market Support BandBenjamin Cowen · weekly	OUT	Aug 7, 2026 −14.2%	Enter above C$81.10 (+14.2%)	29% 19/65	+15.3% / +17.6%	−34.4% / −45.4%
Ripster EMA CloudRipster · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$76.24 (+7.4%)	26% 58/220	+16.3% / +19.4%	−28.2% / −45.4%
Trend TemplateMark Minervini · daily	OUT	Mar 6, 2026 −25.8%	Not on one close	19% 24/129	+10.4% / +16.8%	−21.1% / −45.4%
Stage AnalysisStan Weinstein · weekly	OUT	Mar 13, 2026 −21.7%	Enter above C$160.78 (+126.4%)	25% 13/52	+16.3% / +18.3%	−29.1% / −45.4%
Stage 2 + Mansfield RSStan Weinstein · weekly	OUT	Mar 13, 2026 −21.7%	Enter above C$96.33 (+35.6%)	33% 27/81	+11.1% / +16.9%	−34.0% / −45.4%
10-Month SMAMeb Faber · month-end	OUT	Aug 31, 2026 −9.4%	Enter above C$85.53 (+20.4%)	47% 9/19	+17.5% / +17.2%	−37.8% / −45.4%
200-Day RulePaul Tudor Jones · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$86.37 (+21.6%)	24% 18/75	+18.7% / +17.7%	−29.0% / −45.4%
Golden CrossMarket tradition · daily	OUT	Apr 22, 2026 −13.5%	Not on one close	50% 9/18	+17.2% / +17.7%	−40.9% / −45.4%
Granville 200-DayJoseph E. Granville · daily	OUT	Mar 19, 2026 −15.7%	Not on one close	22% 13/58	+15.4% / +17.1%	−27.9% / −45.4%
Hull Moving AverageAlan Hull · weekly	OUT	Aug 14, 2026 −12.1%	Enter above C$80.60 (+13.5%)	31% 37/118	+9.2% / +19.3%	−50.6% / −45.4%
Kaufman Adaptive MAPerry J. Kaufman · daily	IN	Oct 8, 2026 +0.3%	Exit below C$70.52 (−0.7%)	24% 156/643	+9.1% / +16.3%	−42.3% / −45.4%
TEMA CrossoverPatrick G. Mulloy · daily	IN	Oct 8, 2026 +0.3%	Exit below C$64.63 (−9.0%)	35% 72/207	+7.0% / +19.4%	−36.6% / −45.4%
Seykota 15/150Ed Seykota · daily	OUT	Aug 13, 2026 −12.6%	Enter above C$245.89 (+246.2%)	24% 5/21	+14.2% / +16.7%	−48.4% / −45.4%
Guppy Multiple MAsDaryl Guppy · daily	OUT	Aug 7, 2026 −14.2%	Enter above C$130.97 (+84.4%)	32% 29/91	+13.5% / +17.1%	−38.2% / −45.4%
Ichimoku CloudGoichi Hosoda · daily	OUT	Aug 6, 2026 −11.6%	Not on one close	30% 23/76	+15.6% / +18.2%	−35.1% / −45.4%
SupertrendOlivier Seban · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$73.66 (+3.7%)	33% 37/112	+11.0% / +15.7%	−25.4% / −45.4%
Williams AlligatorBill Williams · daily	OUT	Aug 11, 2026 −14.1%	Not on one close	37% 88/238	+9.8% / +15.7%	−32.4% / −45.4%
Vortex IndicatorEtienne Botes & Douglas Siepman · daily	OUT	Aug 17, 2026 −10.9%	Enter above C$77.74 (+9.5%)	35% 177/503	+7.4% / +15.8%	−43.5% / −45.4%
AroonTushar S. Chande · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$77.76 (+9.5%)	39% 71/182	+9.9% / +15.9%	−32.1% / −45.4%
Parabolic SARJ. Welles Wilder Jr. · daily	IN	Oct 7, 2026 +0.9%	Exit below C$69.31 (−2.4%)	38% 140/370	+11.3% / +15.6%	−38.8% / −45.4%
ADX TrendJ. Welles Wilder Jr. · daily	OUT	Jun 4, 2026 −17.5%	Enter above C$74.31 (+4.6%)	38% 54/144	+8.1% / +15.8%	−22.1% / −45.4%
MACD Zero LineGerald Appel · daily	OUT	Aug 10, 2026 −13.2%	Enter above C$94.20 (+32.6%)	30% 40/132	+13.9% / +16.7%	−36.1% / −45.4%
Zweig 4% ModelMartin Zweig · weekly	OUT	Aug 7, 2026 −14.2%	Enter above C$72.69 (+2.3%)	36% 46/127	+12.0% / +15.7%	−24.5% / −45.4%
MAMA/FAMA CrossJohn F. Ehlers · daily	OUT	Aug 13, 2026 −12.6%	Enter above C$158.93 (+123.8%)	31% 52/170	+11.1% / +16.7%	−42.7% / −45.4%
Schaff Trend CycleDoug Schaff · daily	OUT	Jun 5, 2026 −15.3%	Enter above C$71.23 (+0.3%)	35% 70/202	+7.4% / +19.4%	−37.2% / −45.4%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily	OUT	Aug 10, 2026 −13.2%	Enter above C$92.93 (+30.8%)	32% 34/106	+14.3% / +19.4%	−38.3% / −45.4%
DP Trend ModelCarl Swenlin & Erin Swenlin · daily	OUT	Aug 12, 2026 −13.7%	Enter above C$140.29 (+97.5%)	31% 20/64	+15.7% / +19.4%	−40.0% / −45.4%
Elder Triple ScreenAlexander Elder · daily	IN	Oct 13, 2026 0.0%	Exit below C$69.73 (−1.8%)	30% 47/159	+0.2% / +18.2%	−35.7% / −45.4%
Holy GrailLinda Bradford Raschke & Larry Connors · daily	OUT	Sep 17, 2025 −19.7%	Not on one close	48% 21/44	+3.1% / +16.7%	−12.1% / −45.4%
Breakouts & channels
Four-Week RuleRichard Donchian · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$76.78 (+8.1%)	34% 31/90	+10.5% / +15.7%	−33.9% / −45.4%
Turtle System 1Richard Dennis & William Eckhardt · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$85.37 (+20.2%)	28% 32/114	+6.5% / +18.5%	−34.1% / −45.4%
Turtle System 2Richard Dennis & William Eckhardt · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$95.34 (+34.2%)	28% 22/80	+8.4% / +18.5%	−44.4% / −45.4%
Clenow TrendAndreas F. Clenow · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$269.42 (+279.4%)	33% 34/102	+6.6% / +19.4%	−38.9% / −45.4%
Darvas BoxNicolas Darvas · daily	OUT	Jun 22, 2026 −13.7%	Enter above C$74.83 (+5.4%)	38% 34/90	+11.0% / +15.7%	−28.1% / −45.4%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$75.80 (+6.7%)	31% 46/148	+2.8% / +16.3%	−22.9% / −45.4%
Bollinger BreakoutJohn Bollinger · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$76.60 (+7.9%)	29% 56/192	+4.1% / +15.7%	−23.8% / −45.4%
Chandelier ExitChuck LeBeau · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$76.58 (+7.8%)	36% 55/152	+9.2% / +16.0%	−32.8% / −45.4%
Wilder Volatility SystemJ. Welles Wilder Jr. · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$73.36 (+3.3%)	38% 56/146	+8.5% / +15.7%	−35.7% / −45.4%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$96.97 (+36.5%)	39% 18/46	+15.0% / +16.4%	−48.5% / −45.4%
Chande Kroll StopTushar S. Chande & Stanley Kroll · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$74.54 (+5.0%)	29% 79/268	+11.9% / +16.0%	−27.9% / −45.4%
Acceleration BandsPrice Headley · daily	OUT	Jul 17, 2026 −20.1%	Not on one close	24% 39/162	+1.8% / +15.7%	−14.1% / −45.4%
TTM SqueezeJohn F. Carter · daily	OUT	Jul 24, 2026 −19.1%	Not on one close	32% 36/114	+1.8% / +16.3%	−17.3% / −45.4%
NR7 BreakoutToby Crabel · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$71.12 (+0.1%)	35% 191/551	+10.8% / +15.8%	−40.9% / −45.4%
Bollinger SqueezeJohn Bollinger · daily	OUT	Oct 7, 2024 −17.2%	Not on one close	24% 10/42	+4.0% / +18.7%	−12.1% / −45.4%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-end	OUT	Aug 31, 2026 −9.4%	Enter above C$96.27 (+35.6%)	33% 6/18	+15.6% / +16.9%	−42.3% / −45.4%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end	OUT	Sep 30, 2026 +0.5%	Not on one close	44% 7/16	+16.1% / +16.9%	−47.5% / −45.4%
Dual MomentumGary Antonacci · month-end	OUT	Mar 31, 2026 −11.6%	Enter above C$107.04 (+50.7%)	28% 9/32	+10.6% / +16.9%	−45.9% / −45.4%
Stocks on the MoveAndreas F. Clenow · daily	OUT	Aug 6, 2026 −11.6%	Not on one close	31% 28/90	+18.0% / +19.5%	−21.6% / −45.4%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-end	OUT	Mar 31, 2026 −11.6%	Enter above C$97.60 (+37.4%)	33% 4/12	+15.4% / +17.2%	−43.3% / −45.4%
Levy Relative StrengthRobert A. Levy · weekly	OUT	Mar 13, 2026 −21.7%	Enter above C$85.59 (+20.5%)	32% 32/101	+10.0% / +17.4%	−33.4% / −45.4%
MACD Signal CrossGerald Appel · daily	IN	Oct 7, 2026 +0.9%	Exit below C$66.06 (−7.0%)	33% 121/368	+6.1% / +16.7%	−34.9% / −45.4%
Elder ImpulseAlexander Elder · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$71.31 (+0.4%)	29% 177/601	+11.2% / +16.7%	−25.6% / −45.4%
Know Sure ThingMartin J. Pring · daily	IN	Oct 8, 2026 +0.3%	Exit below C$63.80 (−10.2%)	37% 92/247	+4.1% / +18.0%	−41.4% / −45.4%
Coppock CurveEdwin S. C. Coppock · month-end	IN	May 30, 2025 −7.3%	Exit below C$77.24 (+8.8%)	57% 4/7	+0.9% / +15.5%	−37.8% / −45.4%
CCI +100Donald R. Lambert · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$77.33 (+8.9%)	30% 148/496	+6.5% / +15.7%	−20.9% / −45.4%
TRIX Signal CrossJack K. Hutson · daily	IN	Oct 13, 2026 0.0%	Exit below C$65.85 (−7.3%)	37% 83/223	+5.5% / +19.4%	−40.0% / −45.4%
TSI Zero LineWilliam Blau · daily	OUT	Aug 10, 2026 −13.2%	Enter above C$95.30 (+34.2%)	28% 38/134	+13.3% / +19.4%	−39.7% / −45.4%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end	OUT	Aug 31, 2026 −9.4%	Enter above C$76.52 (+7.7%)	38% 17/45	+15.3% / +16.9%	−41.9% / −45.4%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end	OUT	Sep 30, 2026 +0.5%	Not on one close	40% 6/15	+14.0% / +14.9%	−47.5% / −45.4%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily	OUT	Sep 30, 2026 +0.5%	Not on one close	27% 7/26	+13.4% / +16.9%	−51.1% / −45.4%
PMO Signal CrossCarl Swenlin · daily	IN	Oct 13, 2026 0.0%	Exit below C$68.33 (−3.8%)	37% 94/257	+8.0% / +19.4%	−33.2% / −45.4%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · daily	IN	Mar 16, 2026 −23.6%	Not on one close	63% 22/35	+4.5% / +15.8%	−39.3% / −45.4%
RSI(2) PullbackLarry Connors & Cesar Alvarez · daily	OUT	Mar 16, 2026 −23.6%	Not on one close	58% 154/266	+2.3% / +17.7%	−20.0% / −45.4%
Double 7sLarry Connors & Cesar Alvarez · daily	OUT	Apr 8, 2026 −14.7%	Not on one close	63% 220/347	+4.9% / +17.7%	−43.6% / −45.4%
Bollinger ReversionJohn Bollinger · daily	IN	Aug 6, 2026 −11.6%	Sell above C$72.00 (+1.4%)	67% 96/143	+4.7% / +15.7%	−35.4% / −45.4%
Stochastic 20/80George C. Lane · daily	IN	Aug 12, 2026 −13.7%	Not on one close	64% 65/101	+5.2% / +15.9%	−40.0% / −45.4%
Williams %RLarry Williams · daily	IN	Aug 7, 2026 −14.2%	Not on one close	66% 144/217	+6.5% / +15.8%	−45.1% / −45.4%
DeMark 9-CountTom DeMark · daily	IN	Aug 25, 2026 −9.7%	Not on one close	61% 37/61	+5.2% / +15.7%	−54.4% / −45.4%
Mayer MultipleTrace Mayer · daily	IN	May 8, 2009 +1,552.2%	Sell above C$208.76 (+193.9%)	–	+17.7% / +17.7%	−45.4% / −45.4%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily	OUT	Jun 11, 2026 −16.7%	Not on one close	50% 10/20	+1.5% / +19.4%	−15.8% / −45.4%
Laguerre RSIJohn F. Ehlers · daily	IN	Oct 13, 2026 0.0%	Not on one close	50% 137/275	+12.7% / +16.3%	−39.0% / −45.4%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily	IN	Oct 1, 2026 +0.5%	Exit below C$70.38 (−0.9%)	53% 192/363	+10.9% / +16.3%	−34.4% / −45.4%
IBS ReversionAlexander S. Pagonidis · daily	OUT	Oct 8, 2026 +0.3%	Buy below C$71.02 (0.0%)	58% 850/1472	+2.8% / +15.8%	−56.0% / −45.4%
Connors %bLarry Connors & Cesar Alvarez · daily	OUT	Apr 30, 2026 −14.9%	Not on one close	60% 50/84	+6.1% / +17.7%	−41.4% / −45.4%
Fisher TransformJohn F. Ehlers · daily	IN	Oct 6, 2026 +0.7%	Exit below C$68.24 (−3.9%)	38% 318/848	+12.8% / +16.7%	−29.9% / −45.4%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end	IN	Aug 31, 2026 −9.4%	Sell above C$72.06 (+1.5%)	59% 66/112	+7.3% / +15.9%	−37.9% / −45.4%
Volume & money flow
On-Balance VolumeJoseph E. Granville · daily	OUT	Sep 22, 2026 −5.2%	Enter above C$71.02 (+0.0%)	30% 187/616	+9.8% / +15.7%	−32.6% / −45.4%
Chaikin Money FlowMarc Chaikin · daily	OUT	Aug 10, 2026 −13.2%	Not on one close	37% 59/159	+11.3% / +15.7%	−30.7% / −45.4%
Money Flow IndexGene Quong & Avrum Soudack · daily	IN	Sep 14, 2026 −7.3%	Not on one close	56% 23/41	+4.6% / +15.8%	−34.1% / −45.4%
Negative Volume IndexNorman Fosback & Paul Dysart · daily	OUT	Oct 2, 2026 +1.6%	Enter above C$71.37 (+0.5%)	42% 27/65	+15.7% / +16.8%	−35.1% / −45.4%
Force IndexAlexander Elder · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$71.23 (+0.3%)	28% 157/568	+7.0% / +15.9%	−34.6% / −45.4%
Buff AveragesBuff Dormeier · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$77.26 (+8.8%)	36% 108/300	+10.9% / +15.7%	−34.9% / −45.4%
Chaikin OscillatorMarc Chaikin · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$71.02 (0.0%)	33% 156/474	+4.8% / +15.7%	−55.8% / −45.4%
Volume Flow IndicatorMarkos Katsanos · daily	OUT	Aug 20, 2026 −10.6%	Not on one close	36% 17/47	+18.4% / +17.1%	−35.1% / −45.4%
Klinger OscillatorStephen J. Klinger · daily	IN	Oct 6, 2026 +0.7%	Not on one close	37% 275/744	+7.6% / +18.0%	−31.5% / −45.4%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily	IN	Jul 8, 2026 −16.8%	Not on one close	54% 70/129	+8.2% / +15.6%	−43.1% / −45.4%
HikkakeDaniel L. Chesler · daily	OUT	Aug 6, 2026 −11.6%	Enter above C$71.12 (+0.1%)	38% 29/76	+13.1% / +15.8%	−27.3% / −45.4%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily	OUT	Aug 24, 2026 −10.0%	Not on one close	41% 14/34	+2.6% / +15.7%	−8.3% / −45.4%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 30, 2026 −14.9%	Buys Oct 30	53% 19/36	+12.2% / +15.8%	−37.8% / −45.4%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily	IN	Oct 6, 2026 +0.7%	Window opens Apr 1	51% 19/37	+12.2% / +16.7%	−42.5% / −45.4%
Seasonal TimingSy Harding · daily	OUT	Jun 4, 2026 −17.5%	Window opens Oct 16	46% 16/35	+10.4% / +16.7%	−42.2% / −45.4%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily	OUT	Jan 5, 2026 −28.2%	Buys Dec 23	47% 17/36	+3.4% / +15.8%	−6.9% / −45.4%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily	OUT	Oct 5, 2026 +1.8%	Buys Oct 29	46% 200/438	+0.9% / +15.8%	−30.2% / −45.4%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily	IN	Sep 30, 2026 +0.5%	Sells Jun 30	44% 4/9	+5.1% / +15.8%	−29.0% / −45.4%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily	OUT	Sep 4, 2026 −8.7%	Buys Nov 24	46% 149/322	+2.9% / +15.8%	−9.3% / −45.4%
January BarometerYale Hirsch & Jeffrey Hirsch · month-end	IN	Dec 30, 2022 −0.5%	Not on one close	44% 7/16	+6.9% / +18.0%	−43.1% / −45.4%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily	IN	Oct 13, 2026 0.0%	Sells Oct 16	52% 990/1901	+13.5% / +15.8%	−36.8% / −45.4%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily	OUT	Sep 16, 2026 −5.2%	Buys Oct 27	40% 117/290	+1.4% / +15.8%	−7.7% / −45.4%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily	IN	Oct 2, 2026 +1.6%	Sells Oct 16	53% 237/451	+5.5% / +15.8%	−46.6% / −45.4%
Benchmark
Buy & HoldJohn C. Bogle · benchmark	IN	Jul 23, 2008	Always in	–	+15.8%	−45.4%

If the market cracks: the storm test

How the storm test works

ExposureHigh5 of 10 points

Market swings0/3
Past crashes2/2
Debt3/3
Run-up0/2

It fell about 1.7× as far as its index in past crashes.
It carries 2.2× as much debt as equity.
It operating profit covers interest only 1.4×.

Past crashes, peak to low

COVID crash Feb 2020 to Mar 2020 · back to its old high Sep 2020

PBH−37%

TSX−37%

2022 bear market Jan 2022 to Oct 2022 · never got back

PBH−33%

TSX−14%

Beta0.73Moves about 0.7× as much as the TSX week to week.
Downside capture118%In months the TSX fell, this fell 118% as much on average.
Two-year change−18%
From 52-week high−31%
Debt to equity2.20×
Net debt / EBITDA6.6×Years of operating cash earnings it would take to pay off its debt.
Interest cover1.4×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Packaged Foods · Premium Brands Holdings Corporation manufactures and distributes food products under various brands in Canada. The company operates in two segments, Specialty Foods and Premium Food Distribution. It provides processed meat, deli products, meat snacks, meatballs, beef jerky and halal, sandwiches, specialty and gourmet products, entrees, panini, wraps, subs, hamburgers, burgers, salads and kettle products, breads, pastas, pizza, and baking products.

Size and valuation
Market cap	–	What the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)	C$8.4B	Total sales.
P/E ratio	106.0×	Buyers pay C$106 for each C$1 of the last year's profit.
Forward P/E	10.0×	Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book	1.6×	Price against the company's net assets (its equity) per share.

Profit and growth
Profit margin	1.0%	Keeps 1¢ of each dollar of sales as profit.
Revenue growth	+26.3%	Last quarter's sales against the same quarter a year earlier.
Earnings growth	+120.3%	Same comparison for profit.
Return on equity	1.5%	Yearly profit as a share of shareholders' money in the business.
Free cash flow	−C$270M	Burning cash: needs savings or new money to keep going.

Balance sheet
Total equity	C$1.7B	What it owns minus what it owes.
Total debt	C$3.6B	Loans and bonds it has to pay back, with interest.
Cash	C$15.3M	Cash and short-term investments on hand.
Debt to equity	2.20×	Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn.
Interest cover	1.4×	Operating profit divided by interest. Under 2× means one bad year could make the interest hard to pay.

Wall Street
Average analyst target	C$112.75	59% above the close, from 12 analysts (range C$98.00 to C$130.00).
Consensus rating	Buy	Analysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield	4.82%	Yearly dividends as a share of the price.

Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

Reports for Be The Puck Members.

PBH: the briefWhat the plays, the levels and the business say, in plain English. Rebuilt nightly.Members Consumer & retail: what the plays sayEvery covered name in the sector, side by side.Members Debt decides who survives a crashThe storm test on every covered stock.Members Is this a bubble?The gauges in October 2026, and what history says about timing.Members

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