Oct 13 close Sign in

Consumer & retail

Monster Beverage (MNST)

In the Nasdaq-100.

Your signal

Hold48 / 100

Hold: 48 is between your Sell line (40) and Buy line (60). Off the high (−13% from its 1-year high) scores 56 and lifts it; Plays in (43%) scores 43 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightMNSTPointsWeightAdds
Plays in43%434017.2
Off the high−13% from its 1-year high563016.8
Trend+2% vs 200-day483014.4
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for MNST
FactorMNSTPointsWhat it is
Plays in43%43The share of the plays you count that hold it now.
Analysts' upside+15% · 23 analysts51How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating2.0 · buy48The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E40.1×25Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E33.1×9Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG2.2627P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales4.6×39Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-06-30.
Price to book4.5×36Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-06-30.
Dividend yieldnone0Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth+18%46Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Revenue growth+20%64Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Profit margin23%73Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-06-30.
Return on equity23%73Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-06-30.
Debt to equity0.02×90Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-06-30.
Off the high−13% from its 1-year high56How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend+2% vs 200-day48How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum+29%64The price change over the last 12 months. Higher ranks higher.
Low crash exposure0/10 · low100The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on MNST

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in43 / 100Every play Be The Puck tests, in 7 families.
Crash exposureLow0 of 10 on the storm testMayer Multiple1.02×Price ÷ its 200-day average (+2%). Higher than on 33% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about MNST now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

MNST, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved MNST lately

No session in the last 30 moved it twice a normal day against the S&P 500; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Thu Sep 24−2.8% against the S&P 5001.6× a normal day

MNST −2.8%, the S&P 500 0.0% that session; −4.5% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on MNST was found for this session. Be The Puck's headline archive for MNST starts Oct 2, so news stories from that day aren't in it. The S&P 500 moved 0.0%. The 33 other Consumer & retail stocks Be The Puck covers moved −0.9% on average, so most of the move was its own.

Mon Sep 21−3.1% against the S&P 5001.8× a normal day

MNST −1.6%, the S&P 500 +1.5% that session; −4.8% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on MNST was found for this session. Be The Puck's headline archive for MNST starts Oct 2, so news stories from that day aren't in it. The S&P 500 moved +1.5%. The 33 other Consumer & retail stocks Be The Puck covers moved +0.4% on average, so most of the move was its own.

Mon Sep 14+2.3% against the S&P 5001.3× a normal day

MNST +1.8%, the S&P 500 −0.5% that session; +3.1% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on MNST was found for this session. Be The Puck's headline archive for MNST starts Oct 2, so news stories from that day aren't in it. The S&P 500 moved −0.5%. The 33 other Consumer & retail stocks Be The Puck covers moved +1.1% on average: much of the move was shared with its group.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on MNST

All 100 plays, by family.

Calls right: how often the play's calls on MNST went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyINOct 8, 2026 −0.8%Exit below $43.29 (0.0%)27% 159/592+12.7% / +28.3%−44.2% / −69.2%
Bull Market Support BandBenjamin Cowen · weeklyOUTSep 4, 2026 −1.2%Enter above $46.03 (+6.3%)37% 32/87+20.2% / +28.3%−48.6% / −69.2%
Ripster EMA CloudRipster · dailyOUTAug 27, 2026 −7.3%Enter above $44.39 (+2.5%)26% 78/305+17.4% / +28.3%−37.7% / −69.2%
Trend TemplateMark Minervini · dailyOUTAug 27, 2026 −7.3%Enter above $44.81 (+3.5%)20% 37/183+16.1% / +28.3%−29.8% / −69.2%
Stage AnalysisStan Weinstein · weeklyOUTSep 25, 2026 +0.5%Enter above $43.95 (+1.5%)20% 13/65+16.2% / +28.3%−57.2% / −69.2%
Stage 2 + Mansfield RSStan Weinstein · weeklyOUTSep 25, 2026 +0.5%Enter above $45.32 (+4.6%)25% 22/89+14.7% / +28.3%−62.7% / −69.2%
10-Month SMAMeb Faber · month-endOUTSep 30, 2026 +4.1%Enter above $42.85 (−1.1%)28% 13/47+18.9% / +28.3%−50.8% / −69.2%
200-Day RulePaul Tudor Jones · dailyINOct 2, 2026 +0.9%Exit below $42.60 (−1.6%)14% 22/162+18.0% / +28.3%−52.5% / −69.2%
Golden CrossMarket tradition · dailyINMar 19, 2025 +52.4%Not on one close27% 8/30+19.7% / +28.3%−50.7% / −69.2%
Granville 200-DayJoseph E. Granville · dailyINOct 2, 2026 +0.9%Exit below $42.60 (−1.6%)11% 14/126+15.6% / +28.3%−56.7% / −69.2%
Hull Moving AverageAlan Hull · weeklyOUTJul 31, 2026 −10.1%Enter above $46.12 (+6.5%)43% 56/131+14.3% / +28.3%−68.9% / −69.2%
Kaufman Adaptive MAPerry J. Kaufman · dailyINOct 2, 2026 +0.9%Exit below $43.05 (−0.6%)27% 186/698+15.4% / +28.3%−51.2% / −69.2%
TEMA CrossoverPatrick G. Mulloy · dailyINOct 6, 2026 +0.1%Exit below $37.22 (−14.1%)39% 101/262+12.4% / +28.3%−61.9% / −69.2%
Seykota 15/150Ed Seykota · dailyINMar 10, 2025 +55.3%Not on one close19% 7/36+16.2% / +25.9%−55.5% / −69.2%
Guppy Multiple MAsDaryl Guppy · dailyOUTSep 1, 2026 −3.7%Enter above $55.70 (+28.6%)34% 40/117+18.7% / +28.3%−55.6% / −69.2%
Ichimoku CloudGoichi Hosoda · dailyOUTSep 1, 2026 −3.7%Enter above $46.59 (+7.6%)36% 36/101+21.3% / +28.3%−52.8% / −69.2%
SupertrendOlivier Seban · dailyOUTAug 7, 2026 −4.1%Enter above $44.63 (+3.1%)46% 58/127+20.1% / +28.3%−56.2% / −69.2%
Williams AlligatorBill Williams · dailyOUTSep 2, 2026 −2.5%Not on one close47% 138/293+17.5% / +28.3%−62.7% / −69.2%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTSep 2, 2026 −2.5%Enter above $43.48 (+0.4%)39% 212/543+19.0% / +28.3%−54.6% / −69.2%
AroonTushar S. Chande · dailyOUTJul 30, 2026 −11.3%Enter above $45.08 (+4.1%)37% 78/209+11.6% / +28.3%−75.1% / −69.2%
Parabolic SARJ. Welles Wilder Jr. · dailyINOct 8, 2026 −0.8%Exit below $41.35 (−4.5%)38% 178/466+10.8% / +28.3%−54.2% / −69.2%
ADX TrendJ. Welles Wilder Jr. · dailyOUTAug 3, 2026 −7.4%Enter above $96.56 (+122.9%)33% 66/199+8.0% / +28.3%−39.1% / −69.2%
MACD Zero LineGerald Appel · dailyOUTAug 31, 2026 −5.7%Enter above $47.88 (+10.5%)36% 58/159+16.6% / +28.3%−67.3% / −69.2%
Zweig 4% ModelMartin Zweig · weeklyOUTSep 4, 2026 −1.2%Enter above $44.66 (+3.1%)40% 85/213+16.4% / +28.3%−65.8% / −69.2%
MAMA/FAMA CrossJohn F. Ehlers · dailyOUTSep 1, 2026 −3.7%Enter above $81.92 (+89.2%)32% 65/203+16.1% / +28.3%−63.5% / −69.2%
Schaff Trend CycleDoug Schaff · dailyINOct 5, 2026 −0.5%Not on one close39% 87/224+13.1% / +28.3%−54.3% / −69.2%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyOUTAug 31, 2026 −5.7%Enter above $47.59 (+9.9%)36% 54/151+18.5% / +28.3%−63.8% / −69.2%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyOUTSep 3, 2026 −1.7%Enter above $59.26 (+36.8%)40% 33/83+19.3% / +28.3%−57.1% / −69.2%
Elder Triple ScreenAlexander Elder · dailyOUTJun 18, 2026 −5.2%Enter above $44.22 (+2.1%)34% 72/210+4.7% / +28.3%−45.0% / −69.2%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTFeb 20, 2026 +3.4%Not on one close46% 26/56+2.5% / +28.3%−29.3% / −69.2%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTAug 7, 2026 −4.1%Enter above $45.08 (+4.1%)43% 47/109+19.8% / +28.3%−65.3% / −69.2%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTJul 21, 2026 −8.3%Enter above $46.71 (+7.9%)35% 48/139+10.2% / +28.3%−32.2% / −69.2%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTAug 7, 2026 −4.1%Enter above $49.64 (+14.6%)26% 24/93+13.9% / +28.3%−50.0% / −69.2%
Clenow TrendAndreas F. Clenow · dailyOUTJul 23, 2026 −7.4%Enter above $48.92 (+13.0%)32% 32/99+14.2% / +28.3%−34.1% / −69.2%
Darvas BoxNicolas Darvas · dailyOUTJul 21, 2026 −8.3%Not on one close40% 46/115+12.5% / +28.3%−56.4% / −69.2%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTJul 20, 2026 −9.3%Enter above $45.87 (+5.9%)34% 61/179+6.8% / +28.3%−46.9% / −69.2%
Bollinger BreakoutJohn Bollinger · dailyOUTJul 20, 2026 −9.3%Enter above $45.29 (+4.6%)39% 89/229+9.2% / +28.3%−39.1% / −69.2%
Chandelier ExitChuck LeBeau · dailyOUTSep 1, 2026 −3.7%Enter above $44.71 (+3.2%)37% 72/193+11.4% / +28.3%−53.1% / −69.2%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTSep 1, 2026 −3.7%Enter above $44.33 (+2.4%)44% 71/163+21.3% / +28.3%−53.7% / −69.2%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyOUTAug 7, 2026 −4.1%Enter above $45.69 (+5.5%)39% 41/105+17.9% / +28.3%−52.7% / −69.2%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyINOct 12, 2026 −1.0%Exit below $42.73 (−1.3%)29% 98/334+14.9% / +28.3%−41.3% / −69.2%
Acceleration BandsPrice Headley · dailyOUTJun 30, 2026 −9.9%Not on one close24% 57/238+0.3% / +28.3%−41.4% / −69.2%
TTM SqueezeJohn F. Carter · dailyOUTMay 29, 2026 −1.7%Not on one close36% 47/130+5.0% / +28.3%−21.3% / −69.2%
NR7 BreakoutToby Crabel · dailyOUTOct 13, 2026 0.0%Enter above $43.83 (+1.2%)33% 228/695+11.8% / +28.3%−51.0% / −69.2%
Bollinger SqueezeJohn Bollinger · dailyOUTMar 2, 2026 +6.9%Not on one close35% 16/46+3.3% / +28.3%−19.7% / −69.2%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endINApr 30, 2025 +44.1%Exit below $34.65 (−20.0%)24% 8/34+20.5% / +27.5%−61.9% / −69.2%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endINApr 30, 2025 +44.1%Not on one close35% 12/34+22.2% / +27.5%−63.7% / −69.2%
Dual MomentumGary Antonacci · month-endINMay 29, 2026 −1.7%Exit below $38.53 (−11.0%)37% 14/38+19.4% / +27.5%−61.9% / −69.2%
Stocks on the MoveAndreas F. Clenow · dailyOUTSep 2, 2026 −2.5%Not on one close24% 30/123+7.7% / +28.3%−43.8% / −69.2%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTSep 30, 2026 +4.1%Enter above $47.47 (+9.6%)28% 8/29+13.8% / +28.3%−64.6% / −69.2%
Levy Relative StrengthRobert A. Levy · weeklyOUTSep 4, 2026 −1.2%Enter above $46.59 (+7.6%)29% 29/99+16.2% / +28.3%−51.1% / −69.2%
MACD Signal CrossGerald Appel · dailyINOct 5, 2026 −0.5%Exit below $40.24 (−7.1%)35% 150/424+12.4% / +28.3%−57.8% / −69.2%
Elder ImpulseAlexander Elder · dailyINOct 5, 2026 −0.5%Exit below $43.30 (0.0%)29% 216/746+12.2% / +28.3%−50.1% / −69.2%
Know Sure ThingMartin J. Pring · dailyINOct 1, 2026 +2.8%Exit below $37.51 (−13.4%)44% 130/298+17.6% / +28.3%−56.4% / −69.2%
Coppock CurveEdwin S. C. Coppock · month-endINFeb 28, 2025 +58.5%Not on one close32% 6/19+14.3% / +20.4%−47.8% / −69.2%
CCI +100Donald R. Lambert · dailyOUTAug 26, 2026 −9.4%Enter above $45.01 (+3.9%)27% 180/674+3.3% / +28.3%−35.6% / −69.2%
TRIX Signal CrossJack K. Hutson · dailyINOct 8, 2026 −0.8%Exit below $31.31 (−27.7%)40% 106/264+13.8% / +28.3%−59.6% / −69.2%
TSI Zero LineWilliam Blau · dailyOUTAug 31, 2026 −5.7%Enter above $48.19 (+11.3%)36% 56/157+16.4% / +28.3%−67.3% / −69.2%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endOUTSep 30, 2026 +4.1%Enter above $41.93 (−3.2%)47% 35/75+19.5% / +27.5%−59.4% / −69.2%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endINApr 30, 2025 +44.1%Not on one close35% 12/34+10.9% / +18.2%−53.6% / −69.2%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyINApr 30, 2025 +44.1%Not on one close44% 15/34+22.7% / +27.5%−53.6% / −69.2%
PMO Signal CrossCarl Swenlin · dailyINOct 7, 2026 +1.0%Exit below $40.22 (−7.1%)34% 117/348+8.7% / +28.3%−69.0% / −69.2%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyINSep 10, 2026 +0.5%Not on one close62% 24/39+7.6% / +28.3%−57.2% / −69.2%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTOct 1, 2026 +2.8%Not on one close58% 191/330+6.0% / +28.3%−45.6% / −69.2%
Double 7sLarry Connors & Cesar Alvarez · dailyOUTOct 5, 2026 −0.5%Buy $42.60–$42.88 (−1.0%)62% 262/420+11.2% / +28.3%−51.8% / −69.2%
Bollinger ReversionJohn Bollinger · dailyOUTOct 5, 2026 −0.5%Buy below $41.18 (−4.9%)57% 101/176+6.2% / +28.3%−43.9% / −69.2%
Stochastic 20/80George C. Lane · dailyINSep 9, 2026 +1.1%Not on one close62% 89/143+14.3% / +28.3%−43.8% / −69.2%
Williams %RLarry Williams · dailyOUTOct 13, 2026 0.0%Not on one close57% 147/258+10.7% / +28.3%−51.6% / −69.2%
DeMark 9-CountTom DeMark · dailyINSep 9, 2026 +1.1%Sell above $43.65 (+0.8%)66% 48/73+20.9% / +28.3%−35.8% / −69.2%
Mayer MultipleTrace Mayer · dailyINMay 11, 2006 +2,156.1%Sell above $102.97 (+137.7%)100% 2/2+28.8% / +28.3%−69.2% / −69.2%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTMar 9, 2022 +125.9%Not on one close54% 14/26+3.8% / +28.3%−12.6% / −69.2%
Laguerre RSIJohn F. Ehlers · dailyINOct 5, 2026 −0.5%Exit below $43.09 (−0.5%)49% 155/315+8.8% / +28.3%−46.8% / −69.2%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyOUTOct 7, 2026 +1.0%Not on one close57% 243/430+11.4% / +28.3%−58.9% / −69.2%
IBS ReversionAlexander S. Pagonidis · dailyINOct 13, 2026 0.0%Sell above $43.31 (0.0%)57% 1014/1791+2.3% / +28.3%−56.3% / −69.2%
Connors %bLarry Connors & Cesar Alvarez · dailyINSep 3, 2026 −1.7%Sell above $44.38 (+2.5%)54% 50/93+6.6% / +28.3%−32.2% / −69.2%
Fisher TransformJohn F. Ehlers · dailyINOct 2, 2026 +0.9%Exit below $43.31 (0.0%)37% 393/1076+7.1% / +28.3%−57.9% / −69.2%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endINAug 31, 2026 −5.7%Sell above $42.46 (−2.0%)56% 72/129+12.8% / +28.3%−45.1% / −69.2%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyOUTSep 2, 2026 −2.5%Enter above $43.31 (+0.0%)30% 208/691+16.6% / +28.3%−58.5% / −69.2%
Chaikin Money FlowMarc Chaikin · dailyINOct 5, 2026 −0.5%Exit below $43.31 (0.0%)43% 91/210+14.4% / +28.3%−61.8% / −69.2%
Money Flow IndexGene Quong & Avrum Soudack · dailyOUTMar 28, 2025 +49.7%Not on one close55% 16/29+5.9% / +28.3%−47.4% / −69.2%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyINFeb 6, 2023 +68.5%Not on one close38% 48/128+15.0% / +28.8%−47.8% / −69.2%
Force IndexAlexander Elder · dailyOUTOct 13, 2026 0.0%Enter above $43.37 (+0.1%)28% 181/639+13.4% / +28.3%−49.2% / −69.2%
Buff AveragesBuff Dormeier · dailyINOct 9, 2026 −0.8%Exit below $41.66 (−3.8%)34% 119/350+13.0% / +28.3%−58.3% / −69.2%
Chaikin OscillatorMarc Chaikin · dailyINOct 2, 2026 +0.9%Exit below $43.31 (0.0%)37% 225/610+9.8% / +28.3%−55.7% / −69.2%
Volume Flow IndicatorMarkos Katsanos · dailyINOct 23, 2024 +61.7%Not on one close29% 19/66+21.8% / +28.5%−55.1% / −69.2%
Klinger OscillatorStephen J. Klinger · dailyINOct 1, 2026 +2.8%Sell $43.27–$43.35 (+0.1%)35% 341/980+5.5% / +28.3%−52.3% / −69.2%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyINSep 10, 2026 +0.5%Not on one close52% 68/131+13.4% / +28.3%−41.7% / −69.2%
HikkakeDaniel L. Chesler · dailyINOct 8, 2026 −0.8%Exit below $42.56 (−1.7%)34% 36/107+7.1% / +28.3%−56.5% / −69.2%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTNov 26, 2024 +58.0%Not on one close40% 19/48+1.6% / +28.3%−24.2% / −69.2%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 +12.4%Buys Oct 3067% 29/43+20.2% / +28.3%−56.7% / −69.2%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyINOct 2, 2026 +0.9%Window opens Apr 164% 28/44+21.2% / +28.3%−50.9% / −69.2%
Seasonal TimingSy Harding · dailyOUTMay 5, 2026 +14.3%Window opens Oct 1653% 23/43+15.9% / +28.3%−56.1% / −69.2%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 +14.5%Buys Dec 2336% 16/44+1.2% / +28.3%−13.0% / −69.2%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 −0.5%Buys Oct 2948% 253/526+6.0% / +28.3%−30.9% / −69.2%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 +4.1%Sells Jun 3045% 5/11+9.2% / +28.3%−25.9% / −69.2%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 −1.2%Buys Nov 2449% 196/400+4.5% / +28.3%−7.6% / −69.2%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 +70.6%Not on one close40% 8/20+12.4% / +28.3%−51.5% / −69.2%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 12, 2026 −1.0%Sells Oct 1652% 1186/2284+19.6% / +28.3%−69.3% / −69.2%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 −2.8%Buys Oct 2745% 157/348+3.5% / +28.3%−16.6% / −69.2%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 +0.9%Sells Oct 1648% 258/541+9.1% / +28.3%−65.2% / −69.2%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJan 3, 2005Always in–+28.3%−69.2%

If the market cracks: the storm test

How the storm test works
ExposureLow0 of 10 points
  • Market swings0/3
  • Past crashes0/2
  • Debt0/3
  • Run-up0/2

Nothing on the checklist stands out.

Past crashes, peak to low

Financial crisis Oct 2007 to Oct 2008 · back to its old high Apr 2011

MNST−68%
S&P 500−57%

COVID crash Feb 2020 to Mar 2020 · back to its old high May 2020

MNST−27%
S&P 500−34%

2022 bear market Jan 2022 to Mar 2022 · back to its old high Jul 2022

MNST−25%
S&P 500−25%
  • Beta0.40Moves about 0.4× as much as the S&P 500 week to week.
  • Downside capture−6%In months the S&P 500 fell, this fell -6% as much on average (it often rose anyway).
  • Two-year change+69%Run-ups of 100%+ crashed 40% or more within two years about half the time (Greenwood, Shleifer & You).
  • From 52-week high−13%
  • Debt to equity0.01×
  • Net debt / EBITDANet cashHolds more cash than debt.

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Beverages - Non-Alcoholic · Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other.

Size and valuation
Market cap$84.8BWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)$9.2BTotal sales. The market values it at 9.2× sales.
P/E ratio40.1×Buyers pay $40 for each $1 of the last year's profit.
Forward P/E33.1×Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book4.5×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin23.1%Keeps 23¢ of each dollar of sales as profit.
Revenue growth+20.4%The last four quarters' sales against the four before.
Earnings growth+18.0%Same comparison for profit.
Return on equity22.7%Yearly profit as a share of shareholders' money in the business.
Free cash flow$1.7BCash left after running and investing in the business.
Balance sheet
Total equity$8.3BWhat it owns minus what it owes.
Total debt$92.9MLoans and bonds it has to pay back, with interest.
Cash$3.4BCash and short-term investments on hand.
Debt to equity0.01×Comfortable.
Wall Street
Average analyst target$50.0215% above the close, from 23 analysts (range $35.00 to $57.00).
Consensus ratingBuyAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-06-30; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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