Consumer & retail

Keurig Dr Pepper (KDP)

$32.66 −0.3% on the day·+27.6% in a year·close Oct 13, 2026

In the Nasdaq-100.

Your signal

Buy78 / 100

Buy: 78 is at or above your Buy line of 60. Off the high (−2% from its 1-year high) scores 94 and lifts it; Plays in (67%) scores 67 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weight	KDP	Points	Weight	Adds
Plays in	67%	67	40	26.8
Off the high	−2% from its 1-year high	94	30	28.2
Trend	+12% vs 200-day	76	30	22.8

Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for KDP

Factor	KDP	Points	What it is
Plays in	67%	67	The share of the plays you count that hold it now.
Analysts' upside	+11% · 17 analysts	44	How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating	1.8 · buy	58	The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E	33.0×	35	Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-06-30.
Forward P/E	12.9×	68	Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG	0.98	67	P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales	2.2×	67	Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-06-30.
Price to book	1.8×	80	Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-06-30.
Dividend yield	2.8%	66	Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: SEC filings to 2026-06-30.
Earnings growth	−12%	22	Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Revenue growth	+27%	72	Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Profit margin	7%	40	Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-06-30.
Return on equity	6%	30	Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-06-30.
Debt to equity	0.99×	29	Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-06-30.
Off the high	−2% from its 1-year high	94	How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend	+12% vs 200-day	76	How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum	+28%	63	The price change over the last 12 months. Higher ranks higher.
Low crash exposure	2/10 · low	80	The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on KDP

67 of the 100 plays hold KDP right now.
The trend-following, momentum and volume plays mostly say in; the pattern plays mostly say out.
It closed 12% above its 200-day average and 2% below its 52-week high.
Crash exposure reads low.
Analysts' average 12-month target is $36.21, 11% above the close (17 analysts).

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in67 / 100Every play Be The Puck tests, in 7 families.

Crash exposureLow2 of 10 on the storm test Mayer Multiple1.12×Price ÷ its 200-day average (+12%). Higher than on 74% of days since 2009. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about KDP now.

Trend followingHoly GrailOUT42% of 12,813 calls rightOn KDP: right 16 of 40 · Out since Jun 25, 2026 Breakouts & channelsP&F Double TopOUT37% of 36,314 calls rightOn KDP: right 15 of 40 · Out since Aug 10, 2026 Momentum12-1 MomentumIN44% of 8,156 calls rightOn KDP: right 7 of 15 · In since Jul 31, 2026 Mean reversionBollinger ReversionOUT64% of 53,095 calls rightOn KDP: right 101 of 155 · Out since Sep 25, 2026 Volume & money flowMoney Flow IndexOUT59% of 13,925 calls rightOn KDP: right 17 of 28 · Out since Jun 11, 2026 Candles & chart patternsEngulfing SwitchOUT50% of 38,976 calls rightOn KDP: right 71 of 134 · Out since Oct 2, 2026 CalendarHalloween IndicatorOUT54% of 12,345 calls rightOn KDP: right 24 of 36 · Out since Apr 30, 2026

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

KDP, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved KDP lately

No session in the last 30 moved it twice a normal day against the S&P 500; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Mon Oct 12+3.2% against the S&P 5001.8× a normal day

KDP +3.1%, the S&P 500 −0.1% that session.

HeadlineGuruFocus · Oct 12, 5:32 pm ETafter that close
Keurig Dr Pepper Inc (KDP) Stock Up 3.1% and Still Undervalued -- GF Score: 79/100
HeadlineMarketWatch · Oct 12, 4:50 pm ETafter that close
Keurig Dr Pepper Inc. stock outperforms competitors on strong trading day

Thu Oct 8+2.8% against the S&P 5001.5× a normal day

KDP +2.4%, the S&P 500 −0.5% that session.

HeadlineAD HOC NEWS · Oct 7, 8:29 pm ET
Keurig Dr Pepper stock heads toward November 3 results

Fri Sep 25+3.0% against the S&P 5001.5× a normal day

KDP +3.5%, the S&P 500 +0.5% that session; +0.6% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on KDP was found for this session. Be The Puck's headline archive for KDP starts Oct 1, so news stories from that day aren't in it. The S&P 500 moved +0.5%. The 33 other Consumer & retail stocks Be The Puck covers moved +1.0% on average, so most of the move was its own.

Next earnings report

Tue Nov 3, 2026 before the open

From Yahoo Finance's calendar; dates can move. Analysts expect earnings per share of 0.62.

Over its last 12 reports, KDP's typical move against the S&P 500 at the first close after the report was ±3.8% (median size, either way); it finished ahead of the index 8 times.
KDP after beats of 5% or more: ahead of its index at the first close after the report 3 of 6 times (median −0.2%).
KDP after misses of any size: behind its index at the first close after the report 2 of 5 times (median +0.4%).
Across all covered stocks, beats of 5% or more were followed by a gain against the index 64% of the time and misses by a drop 62% of the time.

Whether a report beats is only known once it is out, so these say how the stock has reacted, not which way it will go.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on KDP

All 100 plays, by family.

Trend following25 of 30 in Breakouts & channels7 of 15 in Momentum16 of 17 in Mean reversion7 of 15 in Volume & money flow7 of 9 in Candles & chart patterns0 of 3 in Calendar5 of 11 in

Calls right: how often the play's calls on KDP went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2008. Click a column to sort.Sort with the menu above the list.

Play	Call	Since	Next move	Calls right	Annual return	Worst drawdown
Trend following
PB EMABitcoin Playboy · daily	IN	Oct 8, 2026 +4.5%	Exit below $31.39 (−3.9%)	26% 136/533	+6.2% / +15.8%	−39.9% / −55.1%
Bull Market Support BandBenjamin Cowen · weekly	IN	Oct 9, 2026 +2.8%	Exit below $30.69 (−6.0%)	25% 22/89	+10.2% / +19.6%	−37.1% / −36.9%
Ripster EMA CloudRipster · daily	IN	Oct 8, 2026 +4.5%	Exit below $31.17 (−4.6%)	20% 68/340	+5.0% / +14.8%	−50.0% / −53.1%
Trend TemplateMark Minervini · daily	IN	Oct 12, 2026 −0.3%	Exit below $31.18 (−4.5%)	16% 19/121	+3.1% / +17.0%	−20.8% / −36.9%
Stage AnalysisStan Weinstein · weekly	IN	Apr 24, 2026 +13.4%	Exit below $29.97 (−8.2%)	14% 9/65	+7.6% / +17.9%	−36.9% / −36.9%
Stage 2 + Mansfield RSStan Weinstein · weekly	IN	Oct 9, 2026 +2.8%	Exit below $31.51 (−3.5%)	22% 16/74	+5.7% / +16.9%	−39.4% / −36.9%
10-Month SMAMeb Faber · month-end	IN	Apr 30, 2026 +12.7%	Exit below $29.59 (−9.4%)	27% 10/37	+10.8% / +19.6%	−33.8% / −36.9%
200-Day RulePaul Tudor Jones · daily	IN	Apr 23, 2026 +16.1%	Exit below $29.15 (−10.7%)	10% 20/193	+8.1% / +18.8%	−46.5% / −36.9%
Golden CrossMarket tradition · daily	IN	Jun 1, 2026 +9.7%	Not on one close	22% 6/27	+10.1% / +18.8%	−39.7% / −36.9%
Granville 200-DayJoseph E. Granville · daily	IN	Jun 26, 2026 −1.5%	Exit below $29.15 (−10.7%)	10% 15/143	+8.6% / +18.8%	−34.1% / −36.9%
Hull Moving AverageAlan Hull · weekly	OUT	Oct 2, 2026 +7.5%	Enter above $31.69 (−3.0%)	35% 44/125	+4.3% / +15.1%	−30.2% / −55.1%
Kaufman Adaptive MAPerry J. Kaufman · daily	IN	Oct 8, 2026 +4.5%	Exit below $31.17 (−4.6%)	24% 152/629	+6.8% / +15.9%	−36.6% / −55.1%
TEMA CrossoverPatrick G. Mulloy · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.54 (−9.5%)	33% 72/217	+6.2% / +18.5%	−33.4% / −36.9%
Seykota 15/150Ed Seykota · daily	IN	Jun 2, 2026 +9.1%	Not on one close	25% 3/12	+12.9% / +16.3%	−36.9% / −36.9%
Guppy Multiple MAsDaryl Guppy · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.32 (−10.2%)	29% 35/121	+6.8% / +16.1%	−42.8% / −48.9%
Ichimoku CloudGoichi Hosoda · daily	IN	Oct 13, 2026 0.0%	Exit below $31.02 (−5.0%)	26% 28/106	+7.3% / +15.0%	−38.6% / −55.1%
SupertrendOlivier Seban · daily	IN	Aug 21, 2026 +2.7%	Exit below $30.36 (−7.0%)	36% 48/132	+8.1% / +14.8%	−30.1% / −55.1%
Williams AlligatorBill Williams · daily	OUT	Sep 16, 2026 +3.4%	Not on one close	41% 117/284	+5.3% / +14.8%	−36.1% / −55.1%
Vortex IndicatorEtienne Botes & Douglas Siepman · daily	IN	Oct 8, 2026 +4.5%	Exit below $29.64 (−9.3%)	34% 161/477	+4.1% / +14.8%	−40.9% / −55.1%
AroonTushar S. Chande · daily	IN	Oct 12, 2026 −0.3%	Exit below $30.06 (−8.0%)	35% 69/199	+5.0% / +14.9%	−35.8% / −55.1%
Parabolic SARJ. Welles Wilder Jr. · daily	IN	Oct 6, 2026 +4.9%	Exit below $30.58 (−6.4%)	33% 144/443	+4.6% / +14.6%	−34.9% / −55.1%
ADX TrendJ. Welles Wilder Jr. · daily	OUT	Sep 18, 2026 +6.3%	Not on one close	34% 45/132	+4.1% / +15.2%	−25.9% / −55.1%
MACD Zero LineGerald Appel · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.32 (−10.2%)	28% 45/163	+7.6% / +16.1%	−35.0% / −55.1%
Zweig 4% ModelMartin Zweig · weekly	IN	Oct 9, 2026 +2.8%	Exit below $30.49 (−6.6%)	37% 49/133	+7.2% / +14.8%	−41.6% / −55.1%
MAMA/FAMA CrossJohn F. Ehlers · daily	IN	Oct 13, 2026 0.0%	Exit below $10.07 (−69.2%)	28% 55/197	+8.4% / +16.1%	−31.5% / −55.1%
Schaff Trend CycleDoug Schaff · daily	IN	Oct 9, 2026 +2.8%	Not on one close	34% 66/197	+5.0% / +18.5%	−33.2% / −36.9%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.23 (−10.5%)	30% 38/125	+6.8% / +14.7%	−30.4% / −54.5%
DP Trend ModelCarl Swenlin & Erin Swenlin · daily	IN	Aug 13, 2026 +5.7%	Exit below $27.45 (−15.9%)	22% 21/94	+6.5% / +14.7%	−47.9% / −54.5%
Elder Triple ScreenAlexander Elder · daily	OUT	Sep 10, 2026 +4.6%	Not on one close	30% 48/158	+1.1% / +18.3%	−22.2% / −36.9%
Holy GrailLinda Bradford Raschke & Larry Connors · daily	OUT	Jun 25, 2026 +1.9%	Not on one close	40% 16/40	+1.3% / +16.1%	−21.9% / −55.1%
Breakouts & channels
Four-Week RuleRichard Donchian · daily	IN	Oct 12, 2026 −0.3%	Exit below $30.06 (−8.0%)	33% 37/111	+8.3% / +14.8%	−33.9% / −55.1%
Turtle System 1Richard Dennis & William Eckhardt · daily	OUT	Jul 9, 2026 +7.1%	Enter above $33.10 (+1.3%)	35% 37/106	+7.1% / +16.3%	−18.3% / −55.1%
Turtle System 2Richard Dennis & William Eckhardt · daily	OUT	Jul 23, 2026 +10.9%	Enter above $33.10 (+1.3%)	31% 23/74	+4.9% / +16.3%	−27.1% / −55.1%
Clenow TrendAndreas F. Clenow · daily	IN	Oct 12, 2026 −0.3%	Exit below $30.06 (−8.0%)	29% 27/93	+4.2% / +14.7%	−26.6% / −54.5%
Darvas BoxNicolas Darvas · daily	OUT	Jul 23, 2026 +10.9%	Enter above $32.90 (+0.7%)	35% 34/96	+4.0% / +14.8%	−31.9% / −55.1%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily	OUT	Jul 7, 2026 +4.5%	Enter above $33.11 (+1.4%)	36% 45/124	+3.5% / +15.9%	−19.8% / −55.1%
Bollinger BreakoutJohn Bollinger · daily	IN	Oct 12, 2026 −0.3%	Exit below $31.18 (−4.5%)	31% 60/191	+2.3% / +14.7%	−28.9% / −55.1%
Chandelier ExitChuck LeBeau · daily	IN	Oct 12, 2026 −0.3%	Exit below $30.67 (−6.1%)	33% 59/181	+5.8% / +14.8%	−33.6% / −55.1%
Wilder Volatility SystemJ. Welles Wilder Jr. · daily	OUT	Sep 21, 2026 +7.4%	Enter above $32.78 (+0.4%)	33% 51/156	+5.6% / +14.8%	−40.6% / −55.1%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily	OUT	Aug 10, 2026 +12.3%	Enter above $33.28 (+1.9%)	38% 15/40	+9.7% / +15.0%	−36.9% / −55.1%
Chande Kroll StopTushar S. Chande & Stanley Kroll · daily	IN	Oct 12, 2026 −0.3%	Exit below $31.13 (−4.7%)	28% 73/263	+6.7% / +15.1%	−39.2% / −55.1%
Acceleration BandsPrice Headley · daily	OUT	Jun 30, 2026 +0.5%	Not on one close	26% 40/152	+1.1% / +14.8%	−21.4% / −55.1%
TTM SqueezeJohn F. Carter · daily	IN	Oct 13, 2026 0.0%	Exit below $27.76 (−15.0%)	32% 46/145	−1.9% / +15.9%	−46.0% / −55.1%
NR7 BreakoutToby Crabel · daily	IN	Sep 22, 2026 +4.4%	Exit below $32.49 (−0.5%)	32% 187/589	+1.9% / +14.7%	−52.2% / −55.1%
Bollinger SqueezeJohn Bollinger · daily	OUT	Jul 14, 2025 +2.2%	Not on one close	19% 5/26	+1.0% / +18.7%	−12.8% / −36.9%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-end	IN	Aug 31, 2026 +3.3%	Exit below $27.29 (−16.4%)	53% 10/19	+14.0% / +16.4%	−36.9% / −36.9%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end	IN	Jul 31, 2026 +5.7%	Not on one close	47% 7/15	+15.2% / +16.4%	−36.9% / −36.9%
Dual MomentumGary Antonacci · month-end	IN	Sep 30, 2026 +7.6%	Exit below $30.35 (−7.1%)	52% 15/29	+10.0% / +16.4%	−39.3% / −36.9%
Stocks on the MoveAndreas F. Clenow · daily	IN	Oct 8, 2026 +4.5%	Exit below $30.96 (−5.2%)	21% 28/131	+5.0% / +15.3%	−42.1% / −55.1%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-end	IN	Jun 30, 2026 +0.5%	Exit below $28.27 (−13.4%)	29% 2/7	+12.8% / +17.0%	−36.9% / −36.9%
Levy Relative StrengthRobert A. Levy · weekly	IN	Oct 9, 2026 +2.8%	Exit below $31.69 (−3.0%)	27% 28/103	+6.9% / +15.8%	−30.2% / −44.3%
MACD Signal CrossGerald Appel · daily	IN	Oct 9, 2026 +2.8%	Exit below $29.26 (−10.4%)	31% 123/396	+4.3% / +16.1%	−39.3% / −55.1%
Elder ImpulseAlexander Elder · daily	IN	Oct 8, 2026 +4.5%	Exit below $31.51 (−3.5%)	30% 193/644	+6.1% / +16.1%	−34.1% / −55.1%
Know Sure ThingMartin J. Pring · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.22 (−10.5%)	36% 95/262	+5.8% / +16.3%	−30.8% / −55.1%
Coppock CurveEdwin S. C. Coppock · month-end	IN	Apr 30, 2026 +12.7%	Exit below $26.32 (−19.4%)	14% 1/7	−0.3% / +13.8%	−39.8% / −36.9%
CCI +100Donald R. Lambert · daily	IN	Oct 9, 2026 +2.8%	Exit below $31.51 (−3.5%)	28% 149/529	+2.3% / +14.8%	−39.0% / −55.1%
TRIX Signal CrossJack K. Hutson · daily	IN	Oct 13, 2026 0.0%	Exit below $27.83 (−14.8%)	39% 86/221	+4.5% / +14.7%	−31.0% / −54.5%
TSI Zero LineWilliam Blau · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.35 (−10.1%)	28% 43/152	+6.7% / +14.7%	−35.0% / −54.5%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end	OUT	Sep 30, 2026 +7.6%	Enter above $30.06 (−7.9%)	34% 23/67	+9.5% / +16.4%	−36.2% / −36.9%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end	IN	Jul 31, 2026 +5.7%	Not on one close	42% 5/12	+12.3% / +13.9%	−36.9% / −36.9%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily	IN	Jul 31, 2026 +5.7%	Not on one close	48% 11/23	+13.4% / +16.4%	−36.9% / −36.9%
PMO Signal CrossCarl Swenlin · daily	IN	Oct 12, 2026 −0.3%	Exit below $29.42 (−9.9%)	33% 88/267	+5.6% / +18.5%	−31.3% / −36.9%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · daily	OUT	Apr 27, 2026 +17.7%	Not on one close	78% 28/36	+7.3% / +14.7%	−48.9% / −55.1%
RSI(2) PullbackLarry Connors & Cesar Alvarez · daily	OUT	Sep 22, 2026 +4.4%	Not on one close	59% 164/276	+2.5% / +18.8%	−33.0% / −36.9%
Double 7sLarry Connors & Cesar Alvarez · daily	OUT	Oct 8, 2026 +4.5%	Buy $29.15–$30.54 (−6.5%)	65% 230/356	+8.2% / +18.8%	−35.0% / −36.9%
Bollinger ReversionJohn Bollinger · daily	OUT	Sep 25, 2026 +3.0%	Buy below $29.62 (−9.3%)	65% 101/155	+3.9% / +14.7%	−41.1% / −55.1%
Stochastic 20/80George C. Lane · daily	IN	Sep 15, 2026 +4.5%	Sell $30.16–$32.54 (−0.4%)	65% 90/139	+8.5% / +15.1%	−38.7% / −55.1%
Williams %RLarry Williams · daily	IN	Sep 14, 2026 +4.2%	Exit below $32.49 (−0.5%)	63% 161/255	+7.9% / +14.8%	−32.7% / −55.1%
DeMark 9-CountTom DeMark · daily	IN	Jul 15, 2026 +8.6%	Not on one close	57% 37/65	+5.8% / +14.5%	−51.6% / −55.1%
Mayer MultipleTrace Mayer · daily	IN	Feb 20, 2009 +1,924.4%	Sell above $70.47 (+115.8%)	–	+18.8% / +18.8%	−36.9% / −36.9%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily	OUT	Sep 23, 2025 +28.3%	Not on one close	70% 7/10	+1.5% / +18.5%	−14.0% / −36.9%
Laguerre RSIJohn F. Ehlers · daily	OUT	Oct 13, 2026 0.0%	Not on one close	48% 131/274	+10.5% / +15.9%	−35.6% / −55.1%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily	IN	Oct 1, 2026 +6.4%	Exit below $32.35 (−1.0%)	57% 214/377	+6.1% / +15.9%	−38.5% / −55.1%
IBS ReversionAlexander S. Pagonidis · daily	OUT	Oct 8, 2026 +4.5%	Buy below $32.66 (0.0%)	58% 888/1528	+4.0% / +14.6%	−32.9% / −55.1%
Connors %bLarry Connors & Cesar Alvarez · daily	OUT	Oct 9, 2026 +2.8%	Not on one close	62% 53/86	+7.8% / +18.8%	−30.7% / −36.9%
Fisher TransformJohn F. Ehlers · daily	IN	Oct 6, 2026 +4.9%	Exit below $30.86 (−5.5%)	36% 323/894	+5.2% / +16.1%	−41.3% / −55.1%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end	IN	Jul 31, 2026 +5.7%	Sell above $30.95 (−5.2%)	57% 58/102	+10.4% / +16.1%	−27.5% / −55.1%
Volume & money flow
On-Balance VolumeJoseph E. Granville · daily	IN	Oct 8, 2026 +4.5%	Not on one close	26% 160/621	+7.1% / +14.7%	−37.2% / −55.1%
Chaikin Money FlowMarc Chaikin · daily	OUT	Sep 11, 2026 +4.8%	Not on one close	37% 66/177	+3.6% / +14.8%	−44.6% / −55.1%
Money Flow IndexGene Quong & Avrum Soudack · daily	OUT	Jun 11, 2026 +6.1%	Not on one close	61% 17/28	+3.1% / +14.7%	−55.1% / −55.1%
Negative Volume IndexNorman Fosback & Paul Dysart · daily	IN	Apr 6, 2026 +28.9%	Exit below $30.46 (−6.7%)	38% 46/121	+10.8% / +16.5%	−29.9% / −36.9%
Force IndexAlexander Elder · daily	IN	Oct 8, 2026 +4.5%	Exit below $31.32 (−4.1%)	26% 166/640	+6.5% / +15.2%	−37.3% / −55.1%
Buff AveragesBuff Dormeier · daily	IN	Oct 9, 2026 +2.8%	Exit below $25.93 (−20.6%)	32% 99/307	+7.6% / +14.7%	−36.7% / −55.1%
Chaikin OscillatorMarc Chaikin · daily	IN	Oct 9, 2026 +2.8%	Not on one close	34% 173/513	+3.6% / +14.8%	−37.6% / −55.1%
Volume Flow IndicatorMarkos Katsanos · daily	IN	Jul 27, 2026 +9.2%	Not on one close	28% 35/124	+8.1% / +16.5%	−44.9% / −36.9%
Klinger OscillatorStephen J. Klinger · daily	IN	Oct 1, 2026 +6.4%	Not on one close	33% 268/801	+4.6% / +15.7%	−37.4% / −48.9%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily	OUT	Oct 2, 2026 +7.5%	Not on one close	53% 71/134	+6.5% / +14.4%	−33.0% / −55.1%
HikkakeDaniel L. Chesler · daily	OUT	Jan 16, 2026 +21.9%	Not on one close	37% 31/84	+5.1% / +14.5%	−18.1% / −55.1%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily	OUT	Aug 11, 2025 −1.8%	Not on one close	37% 14/38	+2.1% / +14.8%	−5.3% / −55.1%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 30, 2026 +12.7%	Buys Oct 30	67% 24/36	+10.0% / +14.6%	−48.9% / −55.1%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily	IN	Oct 8, 2026 +4.5%	Window opens Apr 1	57% 21/37	+9.4% / +16.1%	−48.9% / −55.1%
Seasonal TimingSy Harding · daily	OUT	May 15, 2026 +14.5%	Window opens Oct 16	56% 20/36	+10.4% / +16.1%	−48.9% / −55.1%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily	OUT	Jan 5, 2026 +22.3%	Buys Dec 23	36% 13/36	+0.9% / +14.6%	−9.3% / −55.1%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily	OUT	Oct 5, 2026 +5.7%	Buys Oct 29	48% 213/442	+1.1% / +14.6%	−22.0% / −55.1%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily	IN	Sep 30, 2026 +7.6%	Sells Jun 30	33% 3/9	+4.0% / +14.6%	−21.0% / −55.1%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily	OUT	Sep 4, 2026 +0.9%	Buys Nov 24	46% 156/336	+1.7% / +14.6%	−13.3% / −55.1%
January BarometerYale Hirsch & Jeffrey Hirsch · month-end	IN	Dec 30, 2022 +2.4%	Not on one close	50% 8/16	+7.4% / +18.0%	−31.0% / −36.9%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily	IN	Oct 12, 2026 −0.3%	Sells Oct 16	52% 1005/1923	+10.8% / +14.6%	−47.5% / −55.1%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily	OUT	Sep 16, 2026 +3.4%	Buys Oct 27	47% 138/292	+1.7% / +14.6%	−10.4% / −55.1%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily	IN	Oct 2, 2026 +7.5%	Sells Oct 16	48% 221/456	+6.2% / +14.6%	−39.1% / −55.1%
Benchmark
Buy & HoldJohn C. Bogle · benchmark	IN	May 7, 2008	Always in	–	+14.6%	−55.1%

If the market cracks: the storm test

How the storm test works

ExposureLow2 of 10 points

Market swings0/3
Past crashes0/2
Debt2/3
Run-up0/2

Nothing on the checklist stands out.

Past crashes, peak to low

COVID crash Feb 2020 to Mar 2020 · back to its old high Jun 2020

KDP−32%

S&P 500−34%

2022 bear market Jan 2022 to May 2022 · back to its old high Jun 2022

KDP−6%

S&P 500−25%

Beta0.18Moves about 0.2× as much as the S&P 500 week to week.
Downside capture−16%In months the S&P 500 fell, this fell -16% as much on average (it often rose anyway).
Two-year change−5%
From 52-week high−2%
Debt to equity1.31×
Net debt / EBITDA6.7×Years of operating cash earnings it would take to pay off its debt.
Interest cover4.6×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Beverages - Non-Alcoholic · Keurig Dr Pepper Inc. owns, manufactures, and distributors beverages and single serve brewing systems in the United States and internationally. The company operates through three segments: U.S. Refreshment Beverages, U.S. Coffee, and International.

Size and valuation
Market cap	$44.4B	What the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)	$20.1B	Total sales. The market values it at 2.2× sales.
P/E ratio	33.0×	Buyers pay $33 for each $1 of the last year's profit.
Forward P/E	12.9×	Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book	1.8×	Price against the company's net assets (its equity) per share.

Profit and growth
Profit margin	7.1%	Keeps 7¢ of each dollar of sales as profit.
Revenue growth	+27.5%	The last four quarters' sales against the four before.
Earnings growth	−11.6%	Same comparison for profit.
Return on equity	5.7%	Yearly profit as a share of shareholders' money in the business.
Free cash flow	$4.6B	Cash left after running and investing in the business.

Balance sheet
Total equity	$25.5B	What it owns minus what it owes.
Total debt	$33.5B	Loans and bonds it has to pay back, with interest.
Cash	$1.5B	Cash and short-term investments on hand.
Debt to equity	1.31×	Moderate.
Interest cover	4.6×	Interest is easily paid from profit.

Wall Street
Average analyst target	$36.21	11% above the close, from 17 analysts (range $29.00 to $42.00).
Consensus rating	Buy	Analysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield	2.82%	Yearly dividends as a share of the price.

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-06-30; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

Reports for Be The Puck Members.

KDP: the briefWhat the plays, the levels and the business say, in plain English. Rebuilt nightly.Members Consumer & retail: what the plays sayEvery covered name in the sector, side by side.Members Debt decides who survives a crashThe storm test on every covered stock.Members Is this a bubble?The gauges in October 2026, and what history says about timing.Members

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