Industrials & rentals

United Rentals (URI)

$1,060.58 +0.3% on the day·+9.7% in a year·close Oct 13, 2026

Your signal

Buy68 / 100

Buy: 68 is at or above your Buy line of 60. Trend (+11% vs 200-day) scores 74 and lifts it; Plays in (61%) scores 61 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weight	URI	Points	Weight	Adds
Plays in	61%	61	40	24.4
Off the high	−9% from its 1-year high	70	30	21.0
Trend	+11% vs 200-day	74	30	22.2

Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for URI

Factor	URI	Points	What it is
Plays in	61%	61	The share of the plays you count that hold it now.
Analysts' upside	+19% · 21 analysts	56	How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating	1.8 · buy	61	The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E	27.1×	47	Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-03-31.
Forward P/E	18.4×	40	Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG	1.34	52	P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales	17.8×	7	Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-03-31.
Price to book	7.4×	24	Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-03-31.
Dividend yield	0.7%	20	Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: SEC filings to 2026-03-31.
Earnings growth	+2%	30	Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-03-31.
Revenue growth	+2%	15	Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-03-31.
Profit margin	67%	98	Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-03-31.
Return on equity	28%	83	Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-03-31.
Debt to equity	1.55×	15	Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-03-31.
Off the high	−9% from its 1-year high	70	How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend	+11% vs 200-day	74	How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum	+10%	44	The price change over the last 12 months. Higher ranks higher.
Low crash exposure	4/10 · moderate	60	The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on URI

61 of the 100 plays hold URI right now.
The trend-following and volume plays mostly say in; the mean-reversion plays mostly say out.
It closed 11% above its 200-day average and 9% below its 52-week high.
Crash exposure reads moderate: it moves about 1.4× its index and fell about 1.4× as far as its index in past crashes.
Analysts' average 12-month target is $1,265.95, 19% above the close (21 analysts).

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in61 / 100Every play Be The Puck tests, in 7 families.

Crash exposureModerate4 of 10 on the storm test Mayer Multiple1.11×Price ÷ its 200-day average (+11%). Higher than on 54% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about URI now.

Trend followingHoly GrailOUT42% of 12,813 calls rightOn URI: right 26 of 50 · Out since Jun 3, 2026 Breakouts & channelsP&F Double TopIN37% of 36,314 calls rightOn URI: right 66 of 164 · In since Oct 2, 2026 Momentum12-1 MomentumIN44% of 8,156 calls rightOn URI: right 10 of 21 · In since Jun 30, 2025 Mean reversionBollinger ReversionOUT64% of 53,095 calls rightOn URI: right 112 of 182 · Out since Sep 21, 2026 Volume & money flowMoney Flow IndexIN59% of 13,925 calls rightOn URI: right 31 of 52 · In since Jul 22, 2026 Candles & chart patternsEngulfing SwitchOUT50% of 38,976 calls rightOn URI: right 65 of 122 · Out since Sep 29, 2026 CalendarHalloween IndicatorOUT54% of 12,345 calls rightOn URI: right 23 of 43 · Out since Apr 30, 2026

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

URI, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved URI lately

No session in the last 30 moved it twice a normal day against the S&P 500; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Wed Oct 7−3.8% against the S&P 5001.6× a normal day

URI −4.0%, the S&P 500 −0.2% that session; −1.7% against the S&P 500 over five sessions.

HeadlineQuiver Quantitative · Oct 7, 2:32 pm ET
Why United Rentals (URI) Stock Is Down Today
HeadlineAD HOC NEWS · Oct 7, 9:18 am ET
Truist cuts target for United Rentals stock from USD 1,466.00 to USD 1,395.00
HeadlineMarketWatch · Oct 7, 4:30 pm ETafter that close
United Rentals Inc. stock outperforms competitors despite losses on the day

Fri Oct 2+3.8% against the S&P 5001.6× a normal day

URI +4.5%, the S&P 500 +0.7% that session; +0.3% against the S&P 500 over five sessions.

HeadlineTheStreet · Oct 2, 12:13 pm ET
Morgan Stanley calls United Rentals sell-off a buying chance
HeadlineStock Titan · Oct 1, 5:05 pm ET
Using deferred fees, director Bruno acquires 38 stock-linked units at United Rentals (URI).

Tue Sep 1−3.9% against the S&P 5001.7× a normal day

URI −4.6%, the S&P 500 −0.7% that session; −2.0% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on URI was found for this session. Be The Puck's headline archive for URI starts Oct 1, so news stories from that day aren't in it. The S&P 500 moved −0.7%. The 8 other Industrials & rentals stocks Be The Puck covers moved −2.4% on average: much of the move was shared with its group.

Next earnings report

Wed Oct 21, 2026 after the close

From Yahoo Finance's calendar; dates can move. Analysts expect earnings per share of 13.99.

Over its last 12 reports, URI's typical move against the S&P 500 at the first close after the report was ±8.1% (median size, either way); it finished ahead of the index 9 times.
URI after beats of 5% or more: ahead of its index at the first close after the report 21 of 29 times (median +2.3%).
URI after misses of any size: behind its index at the first close after the report 7 of 12 times (median −1.4%).
Across all covered stocks, beats of 5% or more were followed by a gain against the index 64% of the time and misses by a drop 62% of the time.

Whether a report beats is only known once it is out, so these say how the stock has reacted, not which way it will go.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on URI

All 100 plays, by family.

Trend following26 of 30 in Breakouts & channels7 of 15 in Momentum11 of 17 in Mean reversion3 of 15 in Volume & money flow9 of 9 in Candles & chart patterns1 of 3 in Calendar4 of 11 in

Calls right: how often the play's calls on URI went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

Play	Call	Since	Next move	Calls right	Annual return	Worst drawdown
Trend following
PB EMABitcoin Playboy · daily	IN	Oct 8, 2026 +1.0%	Exit below $1,045.07 (−1.5%)	28% 163/576	+14.5% / +20.5%	−80.3% / −91.9%
Bull Market Support BandBenjamin Cowen · weekly	IN	Oct 2, 2026 −1.9%	Exit below $1,034.04 (−2.5%)	32% 30/94	+12.6% / +20.5%	−58.9% / −91.9%
Ripster EMA CloudRipster · daily	IN	Oct 8, 2026 +1.0%	Exit below $1,045.44 (−1.4%)	26% 81/312	+18.8% / +20.5%	−65.2% / −91.9%
Trend TemplateMark Minervini · daily	IN	Oct 13, 2026 0.0%	Exit below $1,057.56 (−0.3%)	19% 35/184	+5.4% / +20.5%	−60.2% / −91.9%
Stage AnalysisStan Weinstein · weekly	IN	May 29, 2026 +6.7%	Exit below $1,006.48 (−5.1%)	23% 20/87	+4.8% / +20.5%	−68.9% / −91.9%
Stage 2 + Mansfield RSStan Weinstein · weekly	IN	Sep 18, 2026 +4.6%	Exit below $1,017.99 (−4.0%)	25% 23/91	+13.4% / +20.5%	−51.6% / −91.9%
10-Month SMAMeb Faber · month-end	IN	Apr 30, 2026 +10.9%	Exit below $948.59 (−10.6%)	30% 14/46	+13.2% / +20.5%	−68.3% / −91.9%
200-Day RulePaul Tudor Jones · daily	IN	Apr 23, 2026 +7.9%	Exit below $954.76 (−10.0%)	17% 27/157	+13.7% / +20.5%	−60.5% / −91.9%
Golden CrossMarket tradition · daily	IN	Jun 3, 2026 +0.6%	Not on one close	41% 12/29	+11.2% / +20.5%	−72.0% / −91.9%
Granville 200-DayJoseph E. Granville · daily	IN	Apr 23, 2026 +7.9%	Exit below $954.76 (−10.0%)	16% 20/125	+9.9% / +20.5%	−67.9% / −91.9%
Hull Moving AverageAlan Hull · weekly	IN	Oct 9, 2026 +0.4%	Exit below $1,011.63 (−4.6%)	39% 51/132	+15.6% / +20.5%	−73.6% / −91.9%
Kaufman Adaptive MAPerry J. Kaufman · daily	IN	Oct 1, 2026 +2.6%	Exit below $1,030.97 (−2.8%)	27% 198/738	+19.8% / +20.5%	−62.2% / −91.9%
TEMA CrossoverPatrick G. Mulloy · daily	IN	Sep 24, 2026 +3.8%	Exit below $829.97 (−21.7%)	42% 104/248	+12.4% / +20.5%	−77.6% / −91.9%
Seykota 15/150Ed Seykota · daily	IN	Apr 24, 2026 +9.3%	Not on one close	29% 10/34	+9.4% / +20.1%	−73.5% / −91.9%
Guppy Multiple MAsDaryl Guppy · daily	IN	Oct 12, 2026 +0.3%	Exit below $1,020.73 (−3.8%)	32% 39/122	+15.3% / +20.5%	−54.7% / −91.9%
Ichimoku CloudGoichi Hosoda · daily	OUT	Aug 28, 2026 +2.9%	Enter above $1,072.37 (+1.1%)	40% 38/96	+18.9% / +20.5%	−55.4% / −91.9%
SupertrendOlivier Seban · daily	IN	Oct 2, 2026 −1.9%	Exit below $989.36 (−6.7%)	39% 61/158	+16.4% / +20.5%	−71.2% / −91.9%
Williams AlligatorBill Williams · daily	IN	Oct 12, 2026 +0.3%	Not on one close	44% 133/302	+13.1% / +20.5%	−65.3% / −91.9%
Vortex IndicatorEtienne Botes & Douglas Siepman · daily	IN	Sep 30, 2026 +6.0%	Exit below $990.15 (−6.6%)	36% 193/530	+17.4% / +20.5%	−70.2% / −91.9%
AroonTushar S. Chande · daily	IN	Oct 2, 2026 −1.9%	Exit below $968.51 (−8.7%)	40% 76/192	+16.9% / +20.5%	−68.0% / −91.9%
Parabolic SARJ. Welles Wilder Jr. · daily	IN	Oct 2, 2026 −1.9%	Exit below $1,017.69 (−4.0%)	41% 201/488	+12.8% / +20.5%	−81.0% / −91.9%
ADX TrendJ. Welles Wilder Jr. · daily	OUT	Aug 19, 2026 −5.1%	Not on one close	29% 50/170	+6.4% / +20.5%	−49.9% / −91.9%
MACD Zero LineGerald Appel · daily	IN	Oct 5, 2026 −1.3%	Exit below $985.84 (−7.0%)	35% 59/170	+16.3% / +20.5%	−75.3% / −91.9%
Zweig 4% ModelMartin Zweig · weekly	IN	Sep 25, 2026 +1.3%	Exit below $1,037.80 (−2.1%)	38% 105/278	+11.7% / +20.5%	−87.9% / −91.9%
MAMA/FAMA CrossJohn F. Ehlers · daily	IN	Sep 23, 2026 +2.8%	Exit below $554.89 (−47.7%)	37% 74/198	+19.4% / +20.5%	−66.0% / −91.9%
Schaff Trend CycleDoug Schaff · daily	IN	Sep 22, 2026 +1.7%	Exit below $1,000.17 (−5.7%)	41% 91/221	+20.1% / +20.5%	−68.1% / −91.9%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily	IN	Oct 5, 2026 −1.3%	Exit below $998.57 (−5.8%)	33% 57/172	+16.0% / +20.5%	−72.2% / −91.9%
DP Trend ModelCarl Swenlin & Erin Swenlin · daily	OUT	Sep 2, 2026 +8.2%	Enter above $1,063.97 (+0.3%)	37% 32/87	+16.5% / +20.5%	−47.1% / −91.9%
Elder Triple ScreenAlexander Elder · daily	IN	Oct 1, 2026 +2.6%	Exit below $990.72 (−6.6%)	39% 77/198	+7.7% / +20.5%	−53.3% / −91.9%
Holy GrailLinda Bradford Raschke & Larry Connors · daily	OUT	Jun 3, 2026 +0.6%	Not on one close	52% 26/50	+4.4% / +20.5%	−13.1% / −91.9%
Breakouts & channels
Four-Week RuleRichard Donchian · daily	IN	Oct 2, 2026 −1.9%	Exit below $973.29 (−8.2%)	42% 50/118	+18.1% / +20.5%	−78.9% / −91.9%
Turtle System 1Richard Dennis & William Eckhardt · daily	OUT	Jul 20, 2026 +4.9%	Enter above $1,177.16 (+11.0%)	38% 53/138	+10.3% / +20.5%	−56.7% / −91.9%
Turtle System 2Richard Dennis & William Eckhardt · daily	OUT	Jul 20, 2026 +4.9%	Enter above $1,177.16 (+11.0%)	33% 34/104	+10.1% / +20.5%	−60.8% / −91.9%
Clenow TrendAndreas F. Clenow · daily	OUT	Aug 25, 2026 +0.7%	Enter above $1,164.81 (+9.8%)	35% 34/96	+12.5% / +20.5%	−37.2% / −91.9%
Darvas BoxNicolas Darvas · daily	IN	Oct 2, 2026 −1.9%	Exit below $967.58 (−8.8%)	32% 42/132	−2.0% / +20.5%	−78.7% / −91.9%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily	OUT	Jul 7, 2026 +0.6%	Enter above $1,120.06 (+5.6%)	39% 61/158	+9.1% / +20.5%	−60.0% / −91.9%
Bollinger BreakoutJohn Bollinger · daily	IN	Oct 2, 2026 −1.9%	Exit below $1,041.10 (−1.8%)	39% 83/212	+12.4% / +20.5%	−64.0% / −91.9%
Chandelier ExitChuck LeBeau · daily	IN	Oct 2, 2026 −1.9%	Exit below $1,006.51 (−5.1%)	39% 67/172	+18.6% / +20.5%	−62.5% / −91.9%
Wilder Volatility SystemJ. Welles Wilder Jr. · daily	OUT	Aug 25, 2026 +0.7%	Enter above $1,070.54 (+0.9%)	41% 73/179	+15.2% / +20.5%	−82.7% / −91.9%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily	IN	Oct 2, 2026 −1.9%	Exit below $964.40 (−9.1%)	40% 66/164	+16.5% / +20.5%	−77.2% / −91.9%
Chande Kroll StopTushar S. Chande & Stanley Kroll · daily	IN	Oct 2, 2026 −1.9%	Exit below $1,004.46 (−5.3%)	27% 94/350	+14.9% / +20.5%	−68.5% / −91.9%
Acceleration BandsPrice Headley · daily	OUT	Jun 10, 2026 +0.6%	Not on one close	27% 60/220	+1.8% / +20.5%	−24.4% / −91.9%
TTM SqueezeJohn F. Carter · daily	OUT	Oct 8, 2026 +1.0%	Not on one close	42% 55/132	+6.8% / +20.5%	−34.6% / −91.9%
NR7 BreakoutToby Crabel · daily	IN	Oct 2, 2026 −1.9%	Exit below $1,053.79 (−0.6%)	34% 228/670	+15.0% / +20.5%	−78.9% / −91.9%
Bollinger SqueezeJohn Bollinger · daily	OUT	Jul 21, 2025 +37.7%	Not on one close	31% 13/42	+3.5% / +20.5%	−30.2% / −91.9%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-end	IN	Dec 31, 2025 +31.8%	Exit below $896.04 (−15.5%)	48% 10/21	+23.6% / +21.2%	−61.5% / −91.9%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end	IN	Jun 30, 2025 +42.2%	Not on one close	48% 10/21	+20.0% / +21.2%	−71.4% / −91.9%
Dual MomentumGary Antonacci · month-end	OUT	Aug 31, 2026 +2.2%	Enter above $996.32 (−6.1%)	46% 12/26	+20.3% / +21.2%	−61.5% / −91.9%
Stocks on the MoveAndreas F. Clenow · daily	OUT	Oct 28, 2025 +22.1%	Not on one close	24% 28/118	+14.6% / +20.5%	−49.8% / −91.9%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-end	IN	May 29, 2026 +6.7%	Exit below $990.10 (−6.6%)	35% 11/31	+10.6% / +20.5%	−56.3% / −91.9%
Levy Relative StrengthRobert A. Levy · weekly	OUT	Oct 9, 2026 +0.4%	Enter above $1,078.31 (+1.7%)	25% 30/118	+10.8% / +20.5%	−65.3% / −91.9%
MACD Signal CrossGerald Appel · daily	IN	Sep 18, 2026 +4.6%	Exit below $1,004.65 (−5.3%)	37% 154/414	+18.2% / +20.5%	−66.1% / −91.9%
Elder ImpulseAlexander Elder · daily	OUT	Oct 7, 2026 +2.2%	Enter above $1,068.02 (+0.7%)	34% 242/708	+21.6% / +20.5%	−49.8% / −91.9%
Know Sure ThingMartin J. Pring · daily	IN	Sep 21, 2026 +3.0%	Exit below $749.46 (−29.3%)	40% 120/298	+11.0% / +20.5%	−68.3% / −91.9%
Coppock CurveEdwin S. C. Coppock · month-end	IN	Nov 30, 2022 +212.1%	Not on one close	67% 6/9	+27.5% / +19.1%	−64.4% / −91.9%
CCI +100Donald R. Lambert · daily	OUT	Oct 7, 2026 +2.2%	Enter above $1,076.59 (+1.5%)	31% 196/626	+9.6% / +20.5%	−54.5% / −91.9%
TRIX Signal CrossJack K. Hutson · daily	IN	Sep 23, 2026 +2.8%	Exit below $529.15 (−50.1%)	42% 108/256	+17.9% / +20.5%	−63.8% / −91.9%
TSI Zero LineWilliam Blau · daily	IN	Oct 5, 2026 −1.3%	Exit below $984.29 (−7.2%)	35% 58/166	+17.1% / +20.5%	−74.6% / −91.9%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end	OUT	Sep 30, 2026 +6.0%	Enter above $1,002.53 (−5.5%)	36% 27/76	+12.5% / +21.2%	−66.0% / −91.9%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end	IN	Jun 30, 2025 +42.2%	Not on one close	37% 7/19	+14.5% / +20.7%	−73.5% / −91.3%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily	IN	Aug 29, 2025 +11.8%	Not on one close	52% 16/31	+16.8% / +21.2%	−71.3% / −91.9%
PMO Signal CrossCarl Swenlin · daily	IN	Sep 22, 2026 +1.7%	Exit below $951.66 (−10.3%)	36% 118/324	+13.6% / +20.5%	−73.7% / −91.9%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · daily	OUT	May 4, 2026 +15.1%	Not on one close	53% 24/45	+3.1% / +20.5%	−83.5% / −91.9%
RSI(2) PullbackLarry Connors & Cesar Alvarez · daily	OUT	Sep 4, 2026 +5.0%	Buy $954.76–$1,027.00 (−3.2%)	59% 195/328	+4.0% / +20.5%	−44.3% / −91.9%
Double 7sLarry Connors & Cesar Alvarez · daily	OUT	Oct 2, 2026 −1.9%	Buy $954.76–$1,037.44 (−2.2%)	63% 250/396	+4.6% / +20.5%	−67.8% / −91.9%
Bollinger ReversionJohn Bollinger · daily	OUT	Sep 21, 2026 +3.0%	Buy below $986.92 (−6.9%)	62% 112/182	+3.8% / +20.5%	−73.2% / −91.9%
Stochastic 20/80George C. Lane · daily	OUT	Oct 7, 2026 +2.2%	Not on one close	56% 83/148	−1.0% / +20.5%	−85.1% / −91.9%
Williams %RLarry Williams · daily	OUT	Sep 23, 2026 +2.8%	Not on one close	60% 162/268	+7.9% / +20.5%	−75.9% / −91.9%
DeMark 9-CountTom DeMark · daily	OUT	Sep 28, 2026 +1.6%	Not on one close	58% 43/74	+5.4% / +20.5%	−87.9% / −91.9%
Mayer MultipleTrace Mayer · daily	IN	Nov 22, 2004 +6,403.6%	Sell above $2,307.65 (+117.6%)	–	+20.5% / +20.5%	−91.9% / −91.9%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily	OUT	Nov 21, 2025 +33.4%	Not on one close	60% 25/42	+2.6% / +20.5%	−38.9% / −91.9%
Laguerre RSIJohn F. Ehlers · daily	OUT	Sep 29, 2026 +4.5%	Not on one close	49% 143/294	+11.6% / +20.5%	−85.6% / −91.9%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily	OUT	Sep 24, 2026 +3.8%	Not on one close	54% 222/410	+11.3% / +20.5%	−70.4% / −91.9%
IBS ReversionAlexander S. Pagonidis · daily	OUT	Oct 1, 2026 +2.6%	Buy below $1,060.57 (0.0%)	55% 988/1800	−2.4% / +20.5%	−81.5% / −91.9%
Connors %bLarry Connors & Cesar Alvarez · daily	OUT	Sep 22, 2026 +1.7%	Not on one close	64% 56/88	+8.5% / +20.5%	−31.7% / −91.9%
Fisher TransformJohn F. Ehlers · daily	IN	Oct 13, 2026 0.0%	Exit below $1,060.30 (0.0%)	38% 403/1051	+10.2% / +20.5%	−65.3% / −91.9%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end	IN	Jul 31, 2026 −1.6%	Sell above $1,020.97 (−3.7%)	64% 82/129	+15.2% / +20.5%	−67.3% / −91.9%
Volume & money flow
On-Balance VolumeJoseph E. Granville · daily	IN	Oct 9, 2026 +0.4%	Not on one close	26% 192/744	+17.5% / +20.5%	−79.7% / −91.9%
Chaikin Money FlowMarc Chaikin · daily	IN	Sep 29, 2026 +4.5%	Not on one close	43% 90/210	+13.2% / +20.5%	−80.5% / −91.9%
Money Flow IndexGene Quong & Avrum Soudack · daily	IN	Jul 22, 2026 +2.6%	Not on one close	60% 31/52	+11.6% / +20.5%	−87.8% / −91.9%
Negative Volume IndexNorman Fosback & Paul Dysart · daily	IN	Aug 25, 2025 +13.8%	Not on one close	37% 19/52	+28.4% / +20.8%	−63.6% / −91.9%
Force IndexAlexander Elder · daily	IN	Oct 9, 2026 +0.4%	Exit below $1,055.96 (−0.4%)	27% 175/650	+19.2% / +20.5%	−63.3% / −91.9%
Buff AveragesBuff Dormeier · daily	IN	Sep 22, 2026 +1.7%	Exit below $959.49 (−9.5%)	38% 127/336	+13.9% / +20.5%	−81.6% / −91.9%
Chaikin OscillatorMarc Chaikin · daily	IN	Sep 21, 2026 +3.0%	Exit below $1,060.57 (0.0%)	39% 233/602	+16.8% / +20.5%	−74.1% / −91.9%
Volume Flow IndicatorMarkos Katsanos · daily	IN	Sep 8, 2026 +4.5%	Not on one close	34% 45/134	+10.3% / +21.2%	−63.0% / −91.9%
Klinger OscillatorStephen J. Klinger · daily	IN	Oct 2, 2026 −1.9%	Not on one close	37% 337/919	+13.4% / +20.5%	−68.4% / −91.9%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily	OUT	Sep 29, 2026 +4.5%	Not on one close	53% 65/122	+8.4% / +20.5%	−89.6% / −91.9%
HikkakeDaniel L. Chesler · daily	IN	Sep 16, 2026 +5.4%	Exit below $1,030.67 (−2.8%)	39% 39/101	+14.0% / +20.5%	−66.6% / −91.9%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily	OUT	Jun 3, 2024 +69.6%	Not on one close	32% 13/40	+2.4% / +20.5%	−21.9% / −91.9%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 30, 2026 +10.9%	Buys Oct 30	53% 23/43	+16.7% / +20.5%	−83.7% / −91.9%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily	OUT	May 5, 2026 +14.0%	Not on one close	51% 22/43	+15.7% / +20.5%	−78.0% / −91.9%
Seasonal TimingSy Harding · daily	OUT	May 11, 2026 +13.5%	Window opens Oct 16	51% 22/43	+13.4% / +20.5%	−82.8% / −91.9%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily	OUT	Jan 5, 2026 +20.3%	Buys Dec 23	39% 17/44	+2.2% / +20.5%	−19.4% / −91.9%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily	OUT	Oct 5, 2026 −1.3%	Buys Oct 29	49% 258/526	+4.7% / +20.5%	−54.5% / −91.9%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily	IN	Sep 30, 2026 +6.0%	Sells Jun 30	36% 4/11	+6.1% / +20.5%	−64.7% / −91.9%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily	OUT	Sep 4, 2026 +5.0%	Buys Nov 24	50% 202/400	+5.4% / +20.5%	−11.2% / −91.9%
January BarometerYale Hirsch & Jeffrey Hirsch · month-end	IN	Dec 30, 2022 +210.0%	Not on one close	25% 5/20	+4.9% / +20.5%	−85.9% / −91.9%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily	IN	Oct 12, 2026 +0.3%	Sells Oct 16	52% 1189/2284	+16.2% / +20.5%	−86.4% / −91.9%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily	OUT	Sep 16, 2026 +5.4%	Buys Oct 27	43% 151/348	+2.5% / +20.5%	−20.0% / −91.9%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily	IN	Oct 2, 2026 −1.9%	Sells Oct 16	49% 263/541	+8.9% / +20.5%	−61.4% / −91.9%
Benchmark
Buy & HoldJohn C. Bogle · benchmark	IN	Jan 3, 2005	Always in	–	+20.5%	−91.9%

If the market cracks: the storm test

How the storm test works

ExposureModerate4 of 10 points

Market swings2/3
Past crashes1/2
Debt1/3
Run-up0/2

It moves about 1.4× its index.
It fell about 1.4× as far as its index in past crashes.
It carries 1.7× as much debt as equity.

Past crashes, peak to low

Financial crisis Oct 2007 to Mar 2009 · back to its old high Apr 2011

URI−91%

S&P 500−57%

COVID crash Feb 2020 to Mar 2020 · back to its old high Jun 2020

URI−55%

S&P 500−34%

2022 bear market Jan 2022 to Jun 2022 · back to its old high Aug 2022

URI−29%

S&P 500−25%

Beta1.41Moves about 1.4× as much as the S&P 500 week to week.
Downside capture186%In months the S&P 500 fell, this fell 186% as much on average.
Two-year change+32%
From 52-week high−9%
Debt to equity1.72×
Net debt / EBITDA3.3×Years of operating cash earnings it would take to pay off its debt.
Interest cover5.7×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Rental & Leasing Services · United Rentals, Inc., through its subsidiaries, operates as an equipment rental company in the United States, Canada, Europe, Australia, and New Zealand. It operates through two segments, General Rentals and Specialty.

Size and valuation
Market cap	$66.0B	What the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)	$16.8B	Total sales. The market values it at 3.9× sales.
P/E ratio	27.1×	Buyers pay $27 for each $1 of the last year's profit.
Forward P/E	18.4×	Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book	7.4×	Price against the company's net assets (its equity) per share.

Profit and growth
Profit margin	67.2%	Keeps 67¢ of each dollar of sales as profit.
Revenue growth	+2.1%	The last four quarters' sales against the four before.
Earnings growth	+1.5%	Same comparison for profit.
Return on equity	28.0%	Yearly profit as a share of shareholders' money in the business.
Free cash flow	$1.7B	Cash left after running and investing in the business.

Balance sheet
Total equity	$9.0B	What it owns minus what it owes.
Total debt	$15.4B	Loans and bonds it has to pay back, with interest.
Cash	$112M	Cash and short-term investments on hand.
Debt to equity	1.72×	Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn.
Interest cover	5.7×	Interest is easily paid from profit.

Wall Street
Average analyst target	$1,265.95	19% above the close, from 21 analysts (range $950.00 to $1,610.00).
Consensus rating	Buy	Analysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield	0.69%	Yearly dividends as a share of the price.

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-03-31; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

Reports for Be The Puck Members.

URI: the briefWhat the plays, the levels and the business say, in plain English. Rebuilt nightly.Members Industrials & rentals: what the plays sayEvery covered name in the sector, side by side.Members Debt decides who survives a crashThe storm test on every covered stock.Members Is this a bubble?The gauges in October 2026, and what history says about timing.Members

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