Financials
Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.
Your signal
Buy: 63 is at or above your Buy line of 60. Off the high (−6% from its 1-year high) scores 81 and lifts it; Plays in (39%) scores 39 and holds it back.
Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.
| Factor you weight | SLF | Points | Weight | Adds |
|---|---|---|---|---|
| Plays in | 39% | 39 | 40 | 15.6 |
| Off the high | −6% from its 1-year high | 81 | 30 | 24.3 |
| Trend | +12% vs 200-day | 77 | 30 | 23.1 |
Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works
| Factor | SLF | Points | What it is |
|---|---|---|---|
| Plays in | 39% | 39 | The share of the plays you count that hold it now. |
| Analysts' upside | +3% · 13 analysts | 34 | How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price. |
| Analysts' rating | 2.4 · buy | 29 | The analysts' average recommendation: strong buy scores 100, hold or worse 0. |
| P/E | 18.8× | 68 | Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance. |
| Forward P/E | 12.8× | 70 | Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance. |
| PEG | 1.33 | 53 | P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance. |
| Price to sales | 1.7× | 75 | Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance. |
| Price to book | 2.5× | 60 | Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance. |
| Dividend yield | 3.4% | 77 | Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance. |
| Earnings growth | +43% | 68 | Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance. |
| Revenue growth | +8% | 31 | Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance. |
| Profit margin | 10% | 46 | Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance. |
| Return on equity | 13% | 52 | Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance. |
| Debt to equity | 0.58× | 46 | Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance. |
| Off the high | −6% from its 1-year high | 81 | How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it. |
| Trend | +12% vs 200-day | 77 | How far the price sits above its 200-day average. Higher ranks higher. |
| 1-year momentum | +34% | 66 | The price change over the last 12 months. Higher ranks higher. |
| Low crash exposure | 1/10 · low | 90 | The storm test: 100 for no exposure, 10 points off per point of exposure. |
The read
Test a theory on SLFThis analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.
Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about SLF now.
A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.
Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.
Its biggest move against the S&P/TSX in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured
SLF +1.5%, the S&P/TSX −1.1% that session; +4.7% against the S&P/TSX over five sessions.
No earnings report, rating change, 8-K filing or news story on SLF was found for this session. Be The Puck's headline archive for SLF starts Oct 2, so news stories from that day aren't in it. The S&P/TSX moved −1.1%. The 25 other Financials stocks Be The Puck covers moved +0.1% on average, so most of the move was its own.
One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.
All 100 plays, by family.
Calls right: how often the play's calls on SLF went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.
| Play | Call | Since | Next move | Calls right | Annual return | Worst drawdown |
|---|---|---|---|---|---|---|
| Trend following | ||||||
| PB EMABitcoin Playboy · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$111.02 (+0.2%) | 25% 162/645 | +0.8% / +9.0% | −63.6% / −71.5% |
| Bull Market Support BandBenjamin Cowen · weekly | IN | Apr 2, 2026 +27.5% | Exit below C$108.02 (−2.5%) | 32% 35/108 | +5.6% / +9.0% | −29.1% / −71.5% |
| Ripster EMA CloudRipster · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$111.09 (+0.2%) | 23% 85/369 | +2.7% / +9.0% | −58.3% / −71.5% |
| Trend TemplateMark Minervini · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$111.15 (+0.3%) | 19% 23/124 | +2.9% / +9.2% | −26.5% / −71.5% |
| Stage AnalysisStan Weinstein · weekly | IN | Dec 12, 2025 +37.2% | Exit below C$104.93 (−5.3%) | 22% 20/92 | +4.6% / +9.0% | −51.2% / −71.5% |
| Stage 2 + Mansfield RSStan Weinstein · weekly | IN | Mar 20, 2026 +32.3% | Exit below C$104.93 (−5.3%) | 29% 30/104 | +4.0% / +9.0% | −27.3% / −71.5% |
| 10-Month SMAMeb Faber · month-end | IN | Sep 30, 2025 +38.0% | Exit below C$99.61 (−10.1%) | 42% 15/36 | +7.9% / +9.0% | −46.0% / −71.5% |
| 200-Day RulePaul Tudor Jones · daily | IN | Dec 11, 2025 +38.7% | Exit below C$98.96 (−10.7%) | 16% 28/180 | +5.8% / +9.0% | −41.3% / −71.5% |
| Golden CrossMarket tradition · daily | IN | Oct 21, 2025 +34.6% | Not on one close | 36% 10/28 | +6.9% / +9.0% | −46.0% / −71.5% |
| Granville 200-DayJoseph E. Granville · daily | IN | Dec 11, 2025 +38.7% | Exit below C$98.96 (−10.7%) | 14% 20/148 | +3.2% / +9.0% | −42.1% / −71.5% |
| Hull Moving AverageAlan Hull · weekly | OUT | Oct 9, 2026 +0.9% | Enter above C$111.34 (+0.5%) | 40% 55/137 | +5.5% / +9.0% | −34.1% / −71.5% |
| Kaufman Adaptive MAPerry J. Kaufman · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$110.92 (+0.1%) | 24% 188/793 | +1.2% / +9.0% | −53.4% / −71.5% |
| TEMA CrossoverPatrick G. Mulloy · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$113.10 (+2.0%) | 42% 110/261 | +4.8% / +9.0% | −50.3% / −71.5% |
| Seykota 15/150Ed Seykota · daily | IN | Nov 30, 2022 +103.9% | Not on one close | 35% 7/20 | +7.3% / +9.3% | −40.8% / −71.5% |
| Guppy Multiple MAsDaryl Guppy · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$114.86 (+3.6%) | 32% 41/129 | +6.0% / +9.0% | −28.5% / −71.5% |
| Ichimoku CloudGoichi Hosoda · daily | OUT | Oct 6, 2026 +0.3% | Not on one close | 35% 38/109 | +5.6% / +9.0% | −30.8% / −71.5% |
| SupertrendOlivier Seban · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$113.55 (+2.5%) | 37% 62/167 | +4.7% / +9.0% | −49.6% / −71.5% |
| Williams AlligatorBill Williams · daily | OUT | Oct 9, 2026 +0.9% | Not on one close | 41% 130/315 | +2.9% / +9.0% | −36.7% / −71.5% |
| Vortex IndicatorEtienne Botes & Douglas Siepman · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$115.36 (+4.1%) | 37% 194/531 | +4.9% / +9.0% | −52.7% / −71.5% |
| AroonTushar S. Chande · daily | OUT | Oct 8, 2026 +1.6% | Enter above C$114.75 (+3.5%) | 36% 79/221 | +3.0% / +9.0% | −53.8% / −71.5% |
| Parabolic SARJ. Welles Wilder Jr. · daily | OUT | Sep 29, 2026 −1.1% | Enter above C$111.49 (+0.6%) | 39% 198/513 | +5.1% / +9.0% | −47.3% / −71.5% |
| ADX TrendJ. Welles Wilder Jr. · daily | OUT | Aug 7, 2026 −2.1% | Not on one close | 32% 51/160 | +1.6% / +9.0% | −39.4% / −71.5% |
| MACD Zero LineGerald Appel · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$115.10 (+3.9%) | 31% 61/199 | +5.3% / +9.0% | −43.3% / −71.5% |
| Zweig 4% ModelMartin Zweig · weekly | IN | Sep 18, 2026 −2.6% | Exit below C$109.24 (−1.4%) | 41% 67/162 | +5.5% / +9.0% | −61.2% / −71.5% |
| MAMA/FAMA CrossJohn F. Ehlers · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$122.01 (+10.1%) | 33% 81/245 | +2.8% / +9.0% | −43.3% / −71.5% |
| Schaff Trend CycleDoug Schaff · daily | OUT | Sep 29, 2026 −1.1% | Not on one close | 36% 94/261 | +1.3% / +9.0% | −62.4% / −71.5% |
| Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$114.61 (+3.4%) | 36% 53/149 | +7.2% / +9.0% | −36.7% / −71.5% |
| DP Trend ModelCarl Swenlin & Erin Swenlin · daily | IN | Dec 18, 2025 +34.9% | Exit below C$106.74 (−3.7%) | 37% 35/94 | +7.5% / +9.0% | −26.4% / −71.5% |
| Elder Triple ScreenAlexander Elder · daily | OUT | Jul 10, 2026 −1.2% | Not on one close | 32% 72/222 | +0.5% / +9.0% | −49.7% / −71.5% |
| Holy GrailLinda Bradford Raschke & Larry Connors · daily | OUT | Jul 22, 2026 −2.5% | Not on one close | 39% 14/36 | +1.6% / +9.0% | −6.7% / −71.5% |
| Breakouts & channels | ||||||
| Four-Week RuleRichard Donchian · daily | IN | Sep 17, 2026 −2.1% | Exit below C$107.57 (−2.9%) | 37% 49/132 | +3.0% / +9.0% | −56.9% / −71.5% |
| Turtle System 1Richard Dennis & William Eckhardt · daily | OUT | Aug 19, 2026 +1.7% | Enter above C$117.96 (+6.4%) | 28% 46/163 | +0.3% / +9.0% | −51.7% / −71.5% |
| Turtle System 2Richard Dennis & William Eckhardt · daily | OUT | Aug 19, 2026 +1.7% | Enter above C$117.96 (+6.4%) | 36% 36/101 | +3.7% / +9.0% | −28.5% / −71.5% |
| Clenow TrendAndreas F. Clenow · daily | OUT | Aug 11, 2026 −0.4% | Enter above C$114.73 (+3.5%) | 33% 39/117 | +3.0% / +9.0% | −31.1% / −71.5% |
| Darvas BoxNicolas Darvas · daily | OUT | Oct 7, 2026 +2.4% | Not on one close | 32% 44/137 | +0.2% / +9.0% | −54.1% / −71.5% |
| Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily | OUT | Aug 7, 2026 −2.1% | Enter above C$115.20 (+3.9%) | 31% 45/147 | +1.3% / +9.0% | −22.8% / −71.5% |
| Bollinger BreakoutJohn Bollinger · daily | OUT | Sep 30, 2026 −0.1% | Enter above C$115.49 (+4.2%) | 35% 74/212 | +1.8% / +9.0% | −42.6% / −71.5% |
| Chandelier ExitChuck LeBeau · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$114.40 (+3.2%) | 36% 68/189 | +2.8% / +9.0% | −55.8% / −71.5% |
| Wilder Volatility SystemJ. Welles Wilder Jr. · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$113.13 (+2.1%) | 40% 72/179 | +5.8% / +9.0% | −38.7% / −71.5% |
| P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily | IN | May 9, 2025 +36.1% | Exit below C$104.96 (−5.3%) | 40% 21/52 | +5.1% / +9.0% | −60.3% / −71.5% |
| Chande Kroll StopTushar S. Chande & Stanley Kroll · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$112.28 (+1.3%) | 28% 94/341 | +1.5% / +9.0% | −69.1% / −71.5% |
| Acceleration BandsPrice Headley · daily | OUT | Jul 6, 2026 −0.4% | Not on one close | 28% 50/176 | +0.7% / +9.0% | −29.9% / −71.5% |
| TTM SqueezeJohn F. Carter · daily | OUT | Apr 28, 2026 +15.9% | Not on one close | 38% 47/124 | +1.4% / +9.0% | −29.2% / −71.5% |
| NR7 BreakoutToby Crabel · daily | OUT | Sep 23, 2026 −1.7% | Enter above C$114.40 (+3.2%) | 34% 223/665 | +3.0% / +9.0% | −69.1% / −71.5% |
| Bollinger SqueezeJohn Bollinger · daily | OUT | Jul 2, 2025 +32.6% | Not on one close | 28% 11/40 | +1.5% / +9.0% | −10.5% / −71.5% |
| Momentum | ||||||
| 12-Month MomentumMoskowitz, Ooi & Pedersen · month-end | IN | Dec 31, 2025 +33.1% | Exit below C$85.02 (−23.3%) | 25% 8/32 | +5.9% / +9.1% | −46.0% / −71.5% |
| 12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end | IN | Apr 28, 2023 +93.5% | Not on one close | 45% 9/20 | +7.2% / +9.1% | −46.0% / −71.5% |
| Dual MomentumGary Antonacci · month-end | IN | Jun 30, 2026 +0.4% | Exit below C$94.54 (−14.7%) | 32% 12/38 | +3.4% / +9.1% | −46.0% / −71.5% |
| Stocks on the MoveAndreas F. Clenow · daily | IN | Oct 9, 2026 +0.9% | Exit below C$109.69 (−1.0%) | 21% 36/170 | +4.6% / +9.0% | −28.4% / −71.5% |
| 52-Week HighThomas J. George & Chuan-Yang Hwang · month-end | IN | Feb 28, 2023 +95.0% | Exit below C$100.01 (−9.8%) | 40% 4/10 | +7.3% / +9.0% | −46.0% / −71.5% |
| Levy Relative StrengthRobert A. Levy · weekly | OUT | Oct 9, 2026 +0.9% | Enter above C$111.35 (+0.5%) | 37% 46/124 | +5.4% / +9.0% | −35.2% / −71.5% |
| MACD Signal CrossGerald Appel · daily | OUT | Sep 30, 2026 −0.1% | Enter above C$113.93 (+2.8%) | 36% 156/439 | +4.5% / +9.0% | −55.7% / −71.5% |
| Elder ImpulseAlexander Elder · daily | IN | Oct 13, 2026 0.0% | Exit below C$109.46 (−1.2%) | 30% 226/760 | +0.1% / +9.0% | −71.2% / −71.5% |
| Know Sure ThingMartin J. Pring · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$122.96 (+10.9%) | 38% 117/305 | +3.0% / +9.0% | −57.6% / −71.5% |
| Coppock CurveEdwin S. C. Coppock · month-end | IN | Jan 31, 2023 +94.4% | Not on one close | 33% 3/9 | +7.6% / +8.5% | −56.1% / −71.5% |
| CCI +100Donald R. Lambert · daily | OUT | Sep 23, 2026 −1.7% | Enter above C$115.46 (+4.2%) | 30% 188/624 | +0.4% / +9.0% | −53.4% / −71.5% |
| TRIX Signal CrossJack K. Hutson · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$129.72 (+17.0%) | 38% 104/277 | +1.6% / +9.0% | −68.8% / −71.5% |
| TSI Zero LineWilliam Blau · daily | OUT | Oct 7, 2026 +2.4% | Enter above C$115.16 (+3.9%) | 30% 59/195 | +5.3% / +9.0% | −40.2% / −71.5% |
| 13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end | IN | Dec 31, 2025 +33.1% | Exit below C$108.02 (−2.5%) | 44% 29/66 | +10.4% / +9.1% | −37.9% / −71.5% |
| Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end | IN | Apr 28, 2023 +93.5% | Not on one close | 31% 5/16 | +5.9% / +8.4% | −46.0% / −71.5% |
| Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily | IN | Apr 28, 2023 +93.5% | Not on one close | 41% 11/27 | +6.2% / +9.1% | −46.0% / −71.5% |
| PMO Signal CrossCarl Swenlin · daily | OUT | Oct 1, 2026 +0.3% | Enter above C$115.81 (+4.5%) | 38% 125/331 | +5.1% / +9.0% | −54.7% / −71.5% |
| Mean reversion | ||||||
| RSI 30/70J. Welles Wilder Jr. · daily | OUT | Oct 7, 2025 +35.9% | Not on one close | 59% 27/46 | +5.5% / +9.0% | −68.9% / −71.5% |
| RSI(2) PullbackLarry Connors & Cesar Alvarez · daily | OUT | Oct 13, 2026 0.0% | Buy C$98.96–C$103.70 (−6.4%) | 56% 184/330 | +0.8% / +9.0% | −29.0% / −71.5% |
| Double 7sLarry Connors & Cesar Alvarez · daily | IN | Sep 24, 2026 −1.3% | Sell above C$112.01 (+1.1%) | 59% 229/385 | +0.9% / +9.0% | −49.9% / −71.5% |
| Bollinger ReversionJohn Bollinger · daily | IN | Oct 7, 2026 +2.4% | Sell above C$111.78 (+0.9%) | 64% 130/203 | +7.4% / +9.0% | −40.9% / −71.5% |
| Stochastic 20/80George C. Lane · daily | OUT | Sep 23, 2026 −1.7% | Not on one close | 61% 97/158 | +6.3% / +9.0% | −52.2% / −71.5% |
| Williams %RLarry Williams · daily | IN | Oct 8, 2026 +1.6% | Not on one close | 67% 195/293 | +8.8% / +9.0% | −58.7% / −71.5% |
| DeMark 9-CountTom DeMark · daily | IN | Aug 13, 2026 −0.8% | Not on one close | 54% 39/72 | +1.6% / +9.0% | −68.0% / −71.5% |
| Mayer MultipleTrace Mayer · daily | IN | Nov 22, 2004 +578.2% | Sell above C$239.18 (+115.8%) | – | +9.0% / +9.0% | −71.5% / −71.5% |
| ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily | OUT | Mar 24, 2020 +261.4% | Not on one close | 64% 9/14 | +3.6% / +9.0% | −6.6% / −71.5% |
| Laguerre RSIJohn F. Ehlers · daily | OUT | Sep 24, 2026 −1.3% | Enter above C$110.73 (−0.1%) | 48% 164/340 | +6.2% / +9.0% | −65.4% / −71.5% |
| StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily | IN | Oct 2, 2026 −0.9% | Not on one close | 57% 232/408 | +6.8% / +9.0% | −43.6% / −71.5% |
| IBS ReversionAlexander S. Pagonidis · daily | OUT | Oct 8, 2026 +1.6% | Buy below C$110.83 (0.0%) | 55% 926/1690 | +1.7% / +9.0% | −35.4% / −71.5% |
| Connors %bLarry Connors & Cesar Alvarez · daily | IN | Oct 9, 2026 +0.9% | Sell above C$113.84 (+2.7%) | 55% 67/121 | +5.0% / +9.0% | −40.9% / −71.5% |
| Fisher TransformJohn F. Ehlers · daily | IN | Oct 13, 2026 0.0% | Exit below C$107.22 (−3.3%) | 39% 405/1041 | +5.9% / +9.0% | −51.4% / −71.5% |
| 1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end | OUT | Sep 30, 2026 −0.1% | Buy below C$113.16 (+2.1%) | 53% 71/133 | +5.9% / +9.0% | −51.0% / −71.5% |
| Volume & money flow | ||||||
| On-Balance VolumeJoseph E. Granville · daily | IN | Oct 9, 2026 +0.9% | Exit below C$110.83 (0.0%) | 27% 205/768 | +0.7% / +9.0% | −55.2% / −71.5% |
| Chaikin Money FlowMarc Chaikin · daily | IN | Sep 2, 2026 +0.7% | Not on one close | 40% 87/217 | +1.8% / +9.0% | −53.4% / −71.5% |
| Money Flow IndexGene Quong & Avrum Soudack · daily | OUT | Aug 28, 2024 +65.4% | Not on one close | 50% 15/30 | +1.8% / +9.0% | −68.9% / −71.5% |
| Negative Volume IndexNorman Fosback & Paul Dysart · daily | IN | Oct 25, 2022 +131.0% | Not on one close | 33% 26/78 | +7.9% / +9.1% | −45.8% / −71.5% |
| Force IndexAlexander Elder · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$110.97 (+0.1%) | 30% 214/715 | +0.6% / +9.0% | −62.3% / −71.5% |
| Buff AveragesBuff Dormeier · daily | OUT | Oct 2, 2026 −0.9% | Enter above C$124.64 (+12.5%) | 38% 139/367 | +3.6% / +9.0% | −46.7% / −71.5% |
| Chaikin OscillatorMarc Chaikin · daily | OUT | Oct 6, 2026 +0.3% | Enter above C$110.83 (0.0%) | 36% 224/614 | −0.8% / +9.0% | −56.0% / −71.5% |
| Volume Flow IndicatorMarkos Katsanos · daily | IN | Aug 30, 2023 +92.0% | Not on one close | 38% 26/69 | +7.2% / +9.2% | −50.0% / −71.5% |
| Klinger OscillatorStephen J. Klinger · daily | IN | Oct 13, 2026 0.0% | Exit below C$110.75 (−0.1%) | 36% 334/922 | +4.5% / +9.0% | −61.5% / −71.5% |
| Candles & chart patterns | ||||||
| Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily | OUT | Jul 6, 2026 −0.4% | Not on one close | 51% 77/152 | +2.6% / +9.0% | −65.4% / −71.5% |
| HikkakeDaniel L. Chesler · daily | OUT | Sep 29, 2026 −1.1% | Not on one close | 40% 39/97 | +3.9% / +9.0% | −37.8% / −71.5% |
| Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily | OUT | Aug 8, 2025 +49.7% | Not on one close | 30% 16/54 | +0.4% / +9.0% | −21.3% / −71.5% |
| Calendar | ||||||
| Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 30, 2026 +15.3% | Buys Oct 30 | 51% 22/43 | +6.6% / +9.0% | −51.6% / −71.5% |
| Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 29, 2026 +16.9% | Enter above C$112.04 (+1.1%) | 47% 20/43 | +3.6% / +9.0% | −65.2% / −71.5% |
| Seasonal TimingSy Harding · daily | OUT | May 7, 2026 +19.1% | Window opens Oct 16 | 53% 23/43 | +6.0% / +9.0% | −60.6% / −71.5% |
| Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily | OUT | Jan 5, 2026 +30.5% | Buys Dec 23 | 41% 18/44 | +3.1% / +9.0% | −6.6% / −71.5% |
| Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily | OUT | Oct 5, 2026 −1.1% | Buys Oct 29 | 48% 254/526 | +1.8% / +9.0% | −34.9% / −71.5% |
| Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily | IN | Sep 30, 2026 −0.1% | Sells Jun 30 | 55% 6/11 | +4.3% / +9.0% | −20.9% / −71.5% |
| Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily | OUT | Sep 4, 2026 −1.1% | Buys Nov 24 | 49% 189/386 | +3.1% / +9.0% | −9.0% / −71.5% |
| January BarometerYale Hirsch & Jeffrey Hirsch · month-end | IN | Dec 30, 2022 +106.8% | Not on one close | 45% 9/20 | +6.5% / +9.0% | −48.5% / −71.5% |
| Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily | IN | Oct 13, 2026 0.0% | Sells Oct 16 | 51% 1175/2284 | +5.1% / +9.0% | −52.7% / −71.5% |
| Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily | OUT | Sep 16, 2026 −1.4% | Buys Oct 27 | 44% 154/348 | +2.4% / +9.0% | −6.0% / −71.5% |
| Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily | IN | Oct 2, 2026 −0.9% | Sells Oct 16 | 49% 266/541 | +3.9% / +9.0% | −42.1% / −71.5% |
| Benchmark | ||||||
| Buy & HoldJohn C. Bogle · benchmark | IN | Jan 4, 2005 | Always in | – | +9.0% | −71.5% |
A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.
Insurance - Diversified · Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda.
| Size and valuation | ||
| Market cap | C$61.6B | What the whole company is worth at today's price: share price × shares outstanding. |
|---|---|---|
| Revenue (last 12 months) | C$35.5B | Total sales. The market values it at 1.7× sales. |
| P/E ratio | 18.8× | Buyers pay C$19 for each C$1 of the last year's profit. |
| Forward P/E | 12.8× | Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow. |
| Price to book | 2.5× | Price against the company's net assets (its equity) per share. |
| Profit and growth | ||
| Profit margin | 9.5% | Keeps 10¢ of each dollar of sales as profit. |
|---|---|---|
| Revenue growth | +7.5% | Last quarter's sales against the same quarter a year earlier. |
| Earnings growth | +43.2% | Same comparison for profit. |
| Return on equity | 13.1% | Yearly profit as a share of shareholders' money in the business. |
| Free cash flow | −C$13.8B | Burning cash: needs savings or new money to keep going. |
| Balance sheet | ||
| Total equity | C$25.2B | What it owns minus what it owes. |
|---|---|---|
| Total debt | C$15.5B | Loans and bonds it has to pay back, with interest. |
| Cash | C$118B | Cash and short-term investments on hand. |
| Debt to equity | 0.62× | Moderate. |
| Interest cover | 10.1× | Interest is easily paid from profit. |
| Wall Street | ||
| Average analyst target | C$114.69 | 3% above the close, from 13 analysts (range C$92.00 to C$125.00). |
|---|---|---|
| Consensus rating | Buy | Analysts' average recommendation. Ratings lean positive: sell ratings are rare. |
| Dividend yield | 3.42% | Yearly dividends as a share of the price. |
Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.
Reports for Be The Puck Members.
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