Oct 13 close Sign in

Consumer & retail

Maple Leaf Foods (MFI)

Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.

Your signal

Sell28 / 100

Sell: 28 is at or below your Sell line of 40. Off the high (−20% from its 1-year high) scores 34 and lifts it; Trend (−9% vs 200-day) scores 23 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightMFIPointsWeightAdds
Plays in26%264010.4
Off the high−20% from its 1-year high343010.2
Trend−9% vs 200-day23306.9
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for MFI
FactorMFIPointsWhat it is
Plays in26%26The share of the plays you count that hold it now.
Analysts' upside+42% · 10 analysts · capped: below 200-day50How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating1.5 · buy75The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E43.2×22Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E14.0×60Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG1.8835P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales0.8×91Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance.
Price to book2.3×67Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance.
Dividend yield3.4%77Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth−30%15Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Revenue growth+2%14Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Profit margin13%55Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance.
Return on equity5%29Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equity0.97×30Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance.
Off the high−20% from its 1-year high34How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend−9% vs 200-day23How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum−6%26The price change over the last 12 months. Higher ranks higher.
Low crash exposure2/10 · low80The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on MFI

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in26 / 100Every play Be The Puck tests, in 7 families.
Crash exposureLow2 of 10 on the storm testMayer Multiple0.91×Price ÷ its 200-day average (−9%). Higher than on 12% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about MFI now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved MFI lately

No session in the last 30 moved it twice a normal day against the S&P/TSX; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Thu Oct 1−2.4% against the S&P/TSX1.7× a normal day

MFI −2.6%, the S&P/TSX −0.2% that session; −2.6% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on MFI was found for this session. Be The Puck's headline archive for MFI starts Oct 1, so news stories from that day aren't in it. The S&P/TSX moved −0.2%. The 33 other Consumer & retail stocks Be The Puck covers moved −0.6% on average, so most of the move was its own.

Thu Sep 17−2.5% against the S&P/TSX1.6× a normal day

MFI −1.5%, the S&P/TSX +1.1% that session; −3.2% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on MFI was found for this session. Be The Puck's headline archive for MFI starts Oct 1, so news stories from that day aren't in it. The S&P/TSX moved +1.1%. The 33 other Consumer & retail stocks Be The Puck covers moved −0.4% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on MFI

All 100 plays, by family.

Calls right: how often the play's calls on MFI went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyOUTJul 31, 2026 −11.7%Enter above C$25.38 (+1.3%)27% 167/623−1.5% / +5.0%−59.7% / −60.5%
Bull Market Support BandBenjamin Cowen · weeklyOUTJul 17, 2026 −13.7%Enter above C$27.88 (+11.3%)24% 32/131−0.1% / +5.0%−53.9% / −60.5%
Ripster EMA CloudRipster · dailyOUTJul 9, 2026 −14.8%Enter above C$26.30 (+4.9%)24% 88/361+0.5% / +5.0%−56.5% / −60.5%
Trend TemplateMark Minervini · dailyOUTJul 9, 2026 −14.8%Not on one close15% 21/143−1.3% / +5.0%−54.1% / −60.5%
Stage AnalysisStan Weinstein · weeklyOUTJul 24, 2026 −9.7%Enter above C$37.71 (+50.5%)22% 18/81−0.2% / +5.0%−55.5% / −60.5%
Stage 2 + Mansfield RSStan Weinstein · weeklyOUTJul 10, 2026 −14.4%Enter above C$29.72 (+18.6%)24% 23/97−2.0% / +5.0%−62.6% / −60.5%
10-Month SMAMeb Faber · month-endOUTAug 31, 2026 −4.9%Enter above C$27.75 (+10.7%)27% 14/51−1.2% / +5.0%−71.6% / −60.5%
200-Day RulePaul Tudor Jones · dailyOUTAug 12, 2026 −8.0%Enter above C$27.70 (+10.5%)14% 30/207+0.4% / +5.0%−50.9% / −60.5%
Golden CrossMarket tradition · dailyOUTSep 17, 2026 −4.1%Not on one close34% 12/35+0.4% / +5.0%−56.3% / −60.5%
Granville 200-DayJoseph E. Granville · dailyOUTAug 12, 2026 −8.0%Enter above C$27.70 (+10.5%)14% 18/131−0.4% / +5.0%−57.8% / −60.5%
Hull Moving AverageAlan Hull · weeklyOUTJul 17, 2026 −13.7%Enter above C$26.69 (+6.5%)33% 48/145−1.3% / +5.0%−68.1% / −60.5%
Kaufman Adaptive MAPerry J. Kaufman · dailyINOct 13, 2026 0.0%Exit below C$24.85 (−0.8%)24% 186/762−2.4% / +5.0%−62.6% / −60.5%
TEMA CrossoverPatrick G. Mulloy · dailyINOct 8, 2026 +0.2%Exit below C$23.62 (−5.7%)41% 102/248+3.8% / +5.0%−47.8% / −60.5%
Seykota 15/150Ed Seykota · dailyOUTSep 23, 2026 −3.1%Enter above C$40.32 (+60.9%)15% 6/41−1.3% / +4.8%−72.1% / −60.5%
Guppy Multiple MAsDaryl Guppy · dailyOUTJul 13, 2026 −13.6%Enter above C$39.62 (+58.1%)27% 39/145+0.2% / +5.0%−51.2% / −60.5%
Ichimoku CloudGoichi Hosoda · dailyOUTJul 13, 2026 −13.6%Not on one close28% 36/127+1.1% / +5.0%−57.5% / −60.5%
SupertrendOlivier Seban · dailyOUTJul 9, 2026 −14.8%Enter above C$25.75 (+2.8%)40% 57/143+2.2% / +5.0%−53.6% / −60.5%
Williams AlligatorBill Williams · dailyOUTJul 14, 2026 −12.3%Not on one close38% 110/291−3.3% / +5.0%−71.0% / −60.5%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTSep 17, 2026 −4.1%Enter above C$26.98 (+7.7%)37% 191/511+4.9% / +5.0%−55.3% / −60.5%
AroonTushar S. Chande · dailyOUTJul 9, 2026 −14.8%Enter above C$26.93 (+7.5%)37% 84/229+0.2% / +5.0%−58.5% / −60.5%
Parabolic SARJ. Welles Wilder Jr. · dailyINOct 8, 2026 +0.2%Exit below C$24.26 (−3.2%)40% 177/448+1.4% / +5.0%−58.6% / −60.5%
ADX TrendJ. Welles Wilder Jr. · dailyOUTJul 9, 2026 −14.8%Enter above C$25.73 (+2.7%)36% 68/189−1.6% / +5.0%−55.4% / −60.5%
MACD Zero LineGerald Appel · dailyOUTJul 13, 2026 −13.6%Enter above C$30.94 (+23.5%)29% 56/193−0.8% / +5.0%−61.3% / −60.5%
Zweig 4% ModelMartin Zweig · weeklyOUTJul 10, 2026 −14.4%Enter above C$25.73 (+2.7%)34% 67/197−2.5% / +5.0%−76.9% / −60.5%
MAMA/FAMA CrossJohn F. Ehlers · dailyOUTJul 9, 2026 −14.8%Enter above C$38.36 (+53.1%)33% 74/225−0.2% / +5.0%−56.4% / −60.5%
Schaff Trend CycleDoug Schaff · dailyOUTSep 23, 2026 −3.1%Enter above C$25.18 (+0.5%)36% 85/237−1.1% / +5.0%−57.4% / −60.5%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyOUTJul 13, 2026 −13.6%Enter above C$30.63 (+22.2%)30% 50/165−1.2% / +5.0%−63.4% / −60.5%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyOUTJul 20, 2026 −11.4%Enter above C$41.72 (+66.5%)28% 32/115+0.4% / +5.0%−59.2% / −60.5%
Elder Triple ScreenAlexander Elder · dailyOUTSep 18, 2026 −3.4%Not on one close36% 74/206−0.2% / +5.0%−49.6% / −60.5%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTOct 6, 2025 −11.8%Not on one close50% 27/54+1.0% / +5.0%−18.8% / −60.5%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTJul 9, 2026 −14.8%Enter above C$26.93 (+7.5%)34% 46/135+0.3% / +5.0%−50.9% / −60.5%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTJun 23, 2026 −16.2%Enter above C$29.26 (+16.7%)34% 40/119+0.7% / +5.0%−44.9% / −60.5%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTApr 29, 2026 −11.3%Enter above C$29.26 (+16.7%)33% 27/81+2.5% / +5.0%−47.9% / −60.5%
Clenow TrendAndreas F. Clenow · dailyOUTJul 13, 2026 −13.6%Enter above C$67.17 (+168.0%)34% 30/87+1.1% / +5.0%−52.5% / −60.5%
Darvas BoxNicolas Darvas · dailyOUTApr 29, 2026 −11.3%Enter above C$26.75 (+6.7%)35% 38/109−0.5% / +5.0%−58.0% / −60.5%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTJun 22, 2026 −16.4%Enter above C$26.60 (+6.1%)37% 50/135+1.1% / +5.0%−37.7% / −60.5%
Bollinger BreakoutJohn Bollinger · dailyOUTApr 13, 2026 −13.7%Enter above C$26.89 (+7.3%)38% 80/209+1.4% / +5.0%−41.3% / −60.5%
Chandelier ExitChuck LeBeau · dailyOUTJul 9, 2026 −14.8%Enter above C$26.62 (+6.2%)40% 71/177+1.7% / +5.0%−48.1% / −60.5%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTJul 9, 2026 −14.8%Enter above C$25.87 (+3.2%)35% 63/181+0.4% / +5.0%−58.6% / −60.5%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyOUTMay 13, 2026 −8.5%Enter above C$31.99 (+27.7%)31% 25/81−4.0% / +5.0%−75.6% / −60.5%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyOUTJul 9, 2026 −14.8%Enter above C$25.68 (+2.5%)28% 84/303+0.3% / +5.0%−53.2% / −60.5%
Acceleration BandsPrice Headley · dailyOUTJun 12, 2026 −18.1%Not on one close37% 51/138+2.2% / +5.0%−11.4% / −60.5%
TTM SqueezeJohn F. Carter · dailyOUTApr 14, 2026 −14.0%Not on one close41% 58/143+3.7% / +5.0%−17.7% / −60.5%
NR7 BreakoutToby Crabel · dailyINOct 8, 2026 +0.2%Exit below C$24.41 (−2.6%)34% 220/642+4.2% / +5.0%−45.9% / −60.5%
Bollinger SqueezeJohn Bollinger · dailyOUTJan 27, 2026 +1.2%Not on one close39% 9/23+1.2% / +5.0%−6.5% / −60.5%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endOUTAug 31, 2026 −4.9%Enter above C$26.51 (+5.8%)43% 15/35+6.0% / +4.8%−39.9% / −60.5%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endOUTAug 31, 2026 −4.9%Not on one close51% 19/37+5.2% / +4.8%−44.0% / −60.5%
Dual MomentumGary Antonacci · month-endOUTJul 31, 2026 −11.7%Enter above C$29.47 (+17.6%)38% 14/37+3.7% / +4.8%−45.3% / −60.5%
Stocks on the MoveAndreas F. Clenow · dailyOUTJul 13, 2026 −13.6%Not on one close16% 30/189+1.0% / +5.0%−53.9% / −60.5%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTAug 31, 2026 −4.9%Enter above C$29.73 (+18.6%)33% 7/21+2.2% / +5.0%−40.2% / −60.5%
Levy Relative StrengthRobert A. Levy · weeklyOUTJul 10, 2026 −14.4%Enter above C$29.28 (+16.8%)26% 29/111−1.4% / +5.0%−67.2% / −60.5%
MACD Signal CrossGerald Appel · dailyINOct 13, 2026 0.0%Exit below C$24.48 (−2.3%)36% 158/438+3.5% / +5.0%−43.8% / −60.5%
Elder ImpulseAlexander Elder · dailyOUTSep 17, 2026 −4.1%Enter above C$25.08 (+0.1%)30% 216/731−0.8% / +5.0%−53.8% / −60.5%
Know Sure ThingMartin J. Pring · dailyOUTSep 29, 2026 −2.0%Enter above C$27.17 (+8.4%)40% 124/309+4.3% / +5.0%−47.0% / −60.5%
Coppock CurveEdwin S. C. Coppock · month-endINJan 31, 2025 +42.7%Not on one close24% 5/21+2.3% / +5.2%−62.2% / −57.5%
CCI +100Donald R. Lambert · dailyOUTJun 22, 2026 −16.4%Enter above C$27.09 (+8.1%)33% 178/542+0.6% / +5.0%−36.3% / −60.5%
TRIX Signal CrossJack K. Hutson · dailyOUTOct 1, 2026 +1.7%Enter above C$28.48 (+13.6%)43% 105/245+2.9% / +5.0%−49.2% / −60.5%
TSI Zero LineWilliam Blau · dailyOUTJul 13, 2026 −13.6%Enter above C$31.18 (+24.4%)28% 55/197−1.0% / +5.0%−61.8% / −60.5%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endOUTJul 31, 2026 −11.7%Enter above C$26.20 (+4.6%)33% 31/95+0.7% / +4.8%−68.2% / −60.5%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endOUTAug 31, 2026 −4.9%Not on one close50% 16/32+5.1% / +5.7%−44.0% / −57.5%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyOUTAug 31, 2026 −4.9%Not on one close51% 21/41+2.5% / +4.8%−45.9% / −60.5%
PMO Signal CrossCarl Swenlin · dailyOUTSep 29, 2026 −2.0%Enter above C$25.04 (−0.1%)38% 119/313+4.8% / +5.0%−46.6% / −60.5%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyINOct 8, 2026 +0.2%Not on one close69% 35/51+7.3% / +5.0%−56.0% / −60.5%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTJul 27, 2026 −12.4%Not on one close57% 156/274+1.2% / +5.0%−49.1% / −60.5%
Double 7sLarry Connors & Cesar Alvarez · dailyOUTSep 10, 2026 −5.5%Not on one close57% 186/324−1.0% / +5.0%−56.6% / −60.5%
Bollinger ReversionJohn Bollinger · dailyINSep 18, 2026 −3.4%Sell above C$25.39 (+1.3%)62% 130/211+4.0% / +5.0%−34.3% / −60.5%
Stochastic 20/80George C. Lane · dailyINJul 15, 2026 −12.8%Not on one close66% 111/167+9.8% / +5.0%−27.1% / −60.5%
Williams %RLarry Williams · dailyINJun 24, 2026 −18.7%Not on one close55% 151/273+5.0% / +5.0%−40.8% / −60.5%
DeMark 9-CountTom DeMark · dailyINAug 13, 2026 −6.0%Not on one close62% 50/81+4.8% / +5.0%−40.7% / −60.5%
Mayer MultipleTrace Mayer · dailyINNov 22, 2004 +203.1%Sell above C$66.95 (+167.2%)–+5.0% / +5.0%−60.5% / −60.5%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTNov 17, 2025 +7.9%Not on one close44% 8/18+1.6% / +5.0%−11.9% / −60.5%
Laguerre RSIJohn F. Ehlers · dailyINAug 27, 2026 −6.5%Not on one close48% 153/321+3.4% / +5.0%−53.3% / −60.5%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyINSep 21, 2026 −4.0%Exit below C$24.79 (−1.1%)53% 228/429−1.6% / +5.0%−66.2% / −60.5%
IBS ReversionAlexander S. Pagonidis · dailyOUTOct 13, 2026 0.0%Buy below C$25.06 (0.0%)59% 984/1678+4.9% / +5.0%−36.1% / −60.5%
Connors %bLarry Connors & Cesar Alvarez · dailyINJul 13, 2026 −13.6%Sell above C$26.22 (+4.6%)51% 43/85+1.4% / +5.0%−40.8% / −60.5%
Fisher TransformJohn F. Ehlers · dailyINOct 7, 2026 +2.3%Not on one close38% 396/1037+7.3% / +5.0%−39.3% / −60.5%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endINJul 31, 2026 −11.7%Sell above C$25.81 (+3.0%)62% 83/133+6.0% / +5.0%−36.8% / −60.5%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyOUTJul 9, 2026 −14.8%Enter above C$25.06 (+0.0%)31% 183/599+2.2% / +5.0%−40.2% / −60.5%
Chaikin Money FlowMarc Chaikin · dailyOUTSep 18, 2026 −3.4%Not on one close43% 82/189+1.4% / +5.0%−64.5% / −60.5%
Money Flow IndexGene Quong & Avrum Soudack · dailyINJul 27, 2026 −12.4%Not on one close58% 32/55+5.7% / +5.0%−43.0% / −60.5%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyOUTApr 29, 2026 −11.3%Not on one close36% 66/183−0.4% / +5.0%−59.9% / −60.5%
Force IndexAlexander Elder · dailyOUTSep 17, 2026 −4.1%Enter above C$25.24 (+0.7%)29% 177/617−1.4% / +5.0%−54.6% / −60.5%
Buff AveragesBuff Dormeier · dailyOUTJul 3, 2026 −17.7%Enter above C$27.24 (+8.7%)37% 130/355+2.9% / +5.0%−48.3% / −60.5%
Chaikin OscillatorMarc Chaikin · dailyOUTSep 18, 2026 −3.4%Enter above C$25.06 (+0.0%)35% 186/533−3.2% / +5.0%−64.8% / −60.5%
Volume Flow IndicatorMarkos Katsanos · dailyOUTSep 17, 2026 −4.1%Not on one close30% 34/113−3.1% / +5.1%−67.6% / −60.5%
Klinger OscillatorStephen J. Klinger · dailyINOct 13, 2026 0.0%Not on one close37% 299/813+2.7% / +5.0%−58.4% / −60.5%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyINAug 7, 2026 −10.9%Exit below C$24.93 (−0.5%)53% 99/187+5.8% / +5.0%−54.3% / −60.5%
HikkakeDaniel L. Chesler · dailyINOct 8, 2026 +0.2%Exit below C$24.20 (−3.4%)30% 31/104+0.8% / +5.0%−42.3% / −60.5%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTSep 24, 2026 −2.7%Not on one close41% 27/66+0.4% / +5.0%−19.6% / −60.5%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 −11.4%Buys Oct 3067% 29/43+8.7% / +5.0%−42.1% / −60.5%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyINOct 9, 2026 +1.3%Window opens Apr 168% 30/44+9.6% / +5.0%−45.1% / −60.5%
Seasonal TimingSy Harding · dailyOUTApr 20, 2026 −15.1%Window opens Oct 1663% 27/43+7.9% / +5.0%−46.0% / −60.5%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 +3.3%Buys Dec 2345% 20/44+2.2% / +5.0%−7.2% / −60.5%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 +2.4%Buys Oct 2947% 249/526+2.1% / +5.0%−37.4% / −60.5%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 −0.9%Sells Jun 3055% 6/11+4.5% / +5.0%−20.5% / −60.5%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 −4.9%Buys Nov 2453% 206/386+2.1% / +5.0%−16.5% / −60.5%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 +33.9%Not on one close35% 7/20+2.5% / +5.0%−39.9% / −60.5%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 13, 2026 0.0%Sells Oct 1652% 1187/2284+5.1% / +5.0%−46.5% / −60.5%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 −5.5%Buys Oct 2747% 165/348+1.3% / +5.0%−26.2% / −60.5%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 +1.2%Sells Oct 1654% 292/541+6.1% / +5.0%−43.4% / −60.5%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJan 4, 2005Always in–+5.0%−60.5%

If the market cracks: the storm test

How the storm test works
ExposureLow2 of 10 points
  • Market swings0/3
  • Past crashes1/2
  • Debt1/3
  • Run-up0/2
  • It fell about 1.2× as far as its index in past crashes.
  • It operating profit covers interest only 2.2×.

Past crashes, peak to low

Financial crisis Oct 2007 to Oct 2008 · back to its old high Apr 2012

MFI−48%
TSX−47%

COVID crash Feb 2020 to Mar 2020 · back to its old high Mar 2020

MFI−20%
TSX−37%

2022 bear market Jan 2022 to Oct 2022 · back to its old high Aug 2023

MFI−29%
TSX−14%
  • Beta0.42Moves about 0.4× as much as the TSX week to week.
  • Downside capture−145%In months the TSX fell, this fell -145% as much on average (it often rose anyway).
  • Two-year change+37%
  • From 52-week high−20%
  • Debt to equity1.00×
  • Net debt / EBITDA2.4×Years of operating cash earnings it would take to pay off its debt.
  • Interest cover2.2×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Packaged Foods · Maple Leaf Foods Inc., together with its subsidiaries, operates as a protein-focused consumer packaged goods company in Canada, the United States, Japan, Korea, the Philippines, China, and internationally.

Size and valuation
Market capC$3.1BWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)C$4.0BTotal sales. The market values it at 0.8× sales.
P/E ratio43.2×Buyers pay C$43 for each C$1 of the last year's profit.
Forward P/E14.0×Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book2.3×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin13.1%Keeps 13¢ of each dollar of sales as profit.
Revenue growth+1.6%Last quarter's sales against the same quarter a year earlier.
Earnings growth−30.4%Same comparison for profit.
Return on equity5.1%Yearly profit as a share of shareholders' money in the business.
Free cash flowC$382MCash left after running and investing in the business.
Balance sheet
Total equityC$1.3BWhat it owns minus what it owes.
Total debtC$1.3BLoans and bonds it has to pay back, with interest.
CashC$168MCash and short-term investments on hand.
Debt to equity1.00×Moderate.
Interest cover2.2×Operating profit divided by interest. Under 2× means one bad year could make the interest hard to pay.
Wall Street
Average analyst targetC$35.5042% above the close, from 10 analysts (range C$30.00 to C$42.00).
Consensus ratingStrong buyAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield3.40%Yearly dividends as a share of the price.

Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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