Oct 13 close Sign in

Financials

Great-West Lifeco (GWO)

Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.

Your signal

Buy65 / 100

Buy: 65 is at or above your Buy line of 60. Trend (+16% vs 200-day) scores 84 and lifts it; Plays in (39%) scores 39 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightGWOPointsWeightAdds
Plays in39%394015.6
Off the high−5% from its 1-year high823024.6
Trend+16% vs 200-day843025.2
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for GWO
FactorGWOPointsWhat it is
Plays in39%39The share of the plays you count that hold it now.
Analysts' upside+6% · 13 analysts38How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating2.2 · buy38The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E18.5×69Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E14.1×59Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG1.7739P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales2.2×68Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance.
Price to book2.8×53Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance.
Dividend yield3.0%70Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth+20%49Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Revenue growth+5%25Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Profit margin13%55Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance.
Return on equity14%56Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equity0.26×70Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance.
Off the high−5% from its 1-year high82How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend+16% vs 200-day84How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum+59%81The price change over the last 12 months. Higher ranks higher.
Low crash exposure2/10 · low80The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on GWO

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in39 / 100Every play Be The Puck tests, in 7 families.
Crash exposureLow2 of 10 on the storm testMayer Multiple1.16×Price ÷ its 200-day average (+16%). Higher than on 88% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about GWO now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved GWO lately

Its 2 biggest moves against the S&P/TSX in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Tue Sep 22−3.0% against the S&P/TSX2.7× a normal day

GWO −2.1%, the S&P/TSX +0.9% that session; −0.7% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on GWO was found for this session. Be The Puck's headline archive for GWO starts Oct 1, so news stories from that day aren't in it. The S&P/TSX moved +0.9%. The 25 other Financials stocks Be The Puck covers moved −0.5% on average, so most of the move was its own.

Thu Sep 10+2.8% against the S&P/TSX2.2× a normal day

GWO +1.7%, the S&P/TSX −1.1% that session; +4.8% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on GWO was found for this session. Be The Puck's headline archive for GWO starts Oct 1, so news stories from that day aren't in it. The S&P/TSX moved −1.1%. The 25 other Financials stocks Be The Puck covers moved +0.1% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on GWO

All 100 plays, by family.

Calls right: how often the play's calls on GWO went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyOUTSep 29, 2026 −1.3%Enter above C$90.22 (+0.7%)29% 166/575+9.8% / +10.7%−43.9% / −67.5%
Bull Market Support BandBenjamin Cowen · weeklyINFeb 20, 2026 +44.1%Exit below C$87.04 (−2.8%)28% 30/106+8.6% / +10.7%−35.6% / −67.5%
Ripster EMA CloudRipster · dailyOUTSep 30, 2026 −0.3%Enter above C$90.41 (+0.9%)22% 88/395+7.2% / +10.7%−49.5% / −67.5%
Trend TemplateMark Minervini · dailyOUTSep 29, 2026 −1.3%Enter above C$90.70 (+1.3%)20% 27/132+3.4% / +10.8%−19.6% / −67.5%
Stage AnalysisStan Weinstein · weeklyINAug 30, 2024 +119.4%Exit below C$83.58 (−6.7%)27% 17/64+7.6% / +10.7%−38.7% / −67.5%
Stage 2 + Mansfield RSStan Weinstein · weeklyINOct 3, 2025 +63.8%Exit below C$83.58 (−6.7%)29% 34/116+4.8% / +10.7%−34.3% / −67.5%
10-Month SMAMeb Faber · month-endINJul 31, 2024 +137.3%Exit below C$77.91 (−13.0%)26% 10/38+7.7% / +10.7%−50.1% / −67.5%
200-Day RulePaul Tudor Jones · dailyINAug 9, 2024 +138.2%Exit below C$77.11 (−13.9%)12% 21/170+8.3% / +10.7%−32.8% / −67.5%
Golden CrossMarket tradition · dailyINSep 6, 2024 +118.3%Not on one close36% 13/36+6.7% / +10.7%−59.1% / −67.5%
Granville 200-DayJoseph E. Granville · dailyINAug 9, 2024 +138.2%Exit below C$77.11 (−13.9%)12% 15/128+6.7% / +10.7%−36.7% / −67.5%
Hull Moving AverageAlan Hull · weeklyOUTOct 9, 2026 +1.0%Enter above C$93.86 (+4.8%)39% 49/125+9.2% / +10.7%−38.3% / −67.5%
Kaufman Adaptive MAPerry J. Kaufman · dailyOUTSep 29, 2026 −1.3%Enter above C$89.79 (+0.2%)27% 187/695+9.4% / +10.7%−48.1% / −67.5%
TEMA CrossoverPatrick G. Mulloy · dailyOUTSep 30, 2026 −0.3%Enter above C$98.00 (+9.4%)37% 101/275+4.3% / +10.7%−53.2% / −67.5%
Seykota 15/150Ed Seykota · dailyINJan 12, 2023 +213.3%Not on one close31% 8/26+7.5% / +10.5%−40.5% / −67.5%
Guppy Multiple MAsDaryl Guppy · dailyOUTOct 5, 2026 +0.0%Enter above C$97.90 (+9.3%)28% 40/141+7.9% / +10.7%−33.7% / −67.5%
Ichimoku CloudGoichi Hosoda · dailyOUTOct 7, 2026 +2.3%Not on one close27% 34/125+9.0% / +10.7%−38.8% / −67.5%
SupertrendOlivier Seban · dailyOUTOct 1, 2026 +1.2%Enter above C$92.45 (+3.2%)43% 62/143+7.8% / +10.7%−49.1% / −67.5%
Williams AlligatorBill Williams · dailyOUTOct 5, 2026 +0.0%Not on one close41% 124/305+7.7% / +10.7%−22.5% / −67.5%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTSep 30, 2026 −0.3%Enter above C$96.69 (+7.9%)36% 189/527+8.2% / +10.7%−37.0% / −67.5%
AroonTushar S. Chande · dailyOUTOct 1, 2026 +1.2%Enter above C$95.96 (+7.1%)39% 84/213+7.0% / +10.7%−45.5% / −67.5%
Parabolic SARJ. Welles Wilder Jr. · dailyOUTSep 24, 2026 −2.9%Enter above C$90.52 (+1.0%)38% 187/498+4.7% / +10.7%−51.2% / −67.5%
ADX TrendJ. Welles Wilder Jr. · dailyOUTAug 7, 2026 −1.3%Enter above C$223.49 (+149.5%)39% 67/170+4.7% / +10.7%−36.6% / −67.5%
MACD Zero LineGerald Appel · dailyOUTOct 2, 2026 −0.8%Enter above C$98.06 (+9.5%)28% 53/187+8.5% / +10.7%−31.0% / −67.5%
Zweig 4% ModelMartin Zweig · weeklyOUTOct 9, 2026 +1.0%Enter above C$92.20 (+2.9%)37% 52/141+3.4% / +10.7%−73.6% / −67.5%
MAMA/FAMA CrossJohn F. Ehlers · dailyOUTOct 1, 2026 +1.2%Enter above C$94.35 (+5.3%)36% 81/227+9.3% / +10.7%−31.7% / −67.5%
Schaff Trend CycleDoug Schaff · dailyOUTSep 29, 2026 −1.3%Not on one close36% 88/243+5.9% / +10.7%−42.0% / −67.5%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyOUTOct 2, 2026 −0.8%Enter above C$96.87 (+8.1%)31% 46/149+8.1% / +10.7%−29.3% / −67.5%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyINMar 18, 2026 +41.0%Exit below C$87.51 (−2.3%)25% 27/110+8.2% / +10.7%−32.0% / −67.5%
Elder Triple ScreenAlexander Elder · dailyOUTJul 10, 2026 −1.8%Not on one close41% 73/178+6.4% / +10.7%−25.7% / −67.5%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTJul 29, 2026 −0.2%Not on one close48% 22/46+2.3% / +10.7%−6.5% / −67.5%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTOct 1, 2026 +1.2%Enter above C$95.96 (+7.1%)38% 47/123+9.0% / +10.7%−32.1% / −67.5%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTSep 29, 2026 −1.3%Enter above C$95.96 (+7.1%)32% 43/134+6.2% / +10.7%−26.1% / −67.5%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTSep 29, 2026 −1.3%Enter above C$95.96 (+7.1%)36% 34/95+6.2% / +10.7%−25.7% / −67.5%
Clenow TrendAndreas F. Clenow · dailyOUTOct 1, 2026 +1.2%Enter above C$94.73 (+5.7%)33% 33/99+5.6% / +10.7%−28.0% / −67.5%
Darvas BoxNicolas Darvas · dailyINSep 4, 2026 −3.3%Exit below C$87.49 (−2.3%)34% 35/102+4.4% / +10.7%−46.9% / −67.5%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTJul 29, 2026 −0.2%Enter above C$94.91 (+5.9%)38% 51/134+7.3% / +10.7%−23.0% / −67.5%
Bollinger BreakoutJohn Bollinger · dailyOUTJul 29, 2026 −0.2%Enter above C$96.15 (+7.3%)36% 69/190+8.5% / +10.7%−27.5% / −67.5%
Chandelier ExitChuck LeBeau · dailyOUTSep 29, 2026 −1.3%Enter above C$94.73 (+5.7%)42% 71/169+8.5% / +10.7%−35.3% / −67.5%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTOct 1, 2026 +1.2%Enter above C$92.95 (+3.8%)37% 61/165+6.5% / +10.7%−52.2% / −67.5%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyINAug 15, 2024 +130.8%Exit below C$86.11 (−3.9%)33% 14/42+3.8% / +10.7%−72.4% / −67.5%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyOUTSep 29, 2026 −1.3%Enter above C$91.90 (+2.6%)34% 93/275+8.9% / +10.7%−41.1% / −67.5%
Acceleration BandsPrice Headley · dailyOUTJul 8, 2026 −0.8%Not on one close31% 57/182+2.7% / +10.7%−12.8% / −67.5%
TTM SqueezeJohn F. Carter · dailyOUTApr 27, 2026 +27.5%Not on one close35% 47/134+2.4% / +10.7%−22.3% / −67.5%
NR7 BreakoutToby Crabel · dailyINOct 9, 2026 +1.0%Exit below C$86.51 (−3.4%)35% 213/609+6.0% / +10.7%−69.0% / −67.5%
Bollinger SqueezeJohn Bollinger · dailyOUTSep 15, 2025 +71.6%Not on one close27% 12/44+2.4% / +10.7%−9.0% / −67.5%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endINFeb 28, 2023 +186.1%Exit below C$59.48 (−33.6%)38% 10/26+8.1% / +10.5%−46.6% / −67.5%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endINMar 31, 2023 +193.2%Not on one close44% 15/34+7.1% / +10.5%−45.0% / −67.5%
Dual MomentumGary Antonacci · month-endINFeb 28, 2025 +78.8%Exit below C$66.13 (−26.2%)37% 11/30+4.0% / +10.5%−45.3% / −67.5%
Stocks on the MoveAndreas F. Clenow · dailyINOct 9, 2026 +1.0%Exit below C$88.64 (−1.0%)26% 38/148+9.5% / +10.7%−23.3% / −67.5%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endINFeb 28, 2023 +186.1%Exit below C$80.52 (−10.1%)25% 4/16+4.9% / +10.7%−54.7% / −67.5%
Levy Relative StrengthRobert A. Levy · weeklyOUTOct 9, 2026 +1.0%Enter above C$89.18 (−0.4%)34% 41/122+7.2% / +10.7%−31.5% / −67.5%
MACD Signal CrossGerald Appel · dailyOUTSep 28, 2026 −3.4%Enter above C$93.58 (+4.5%)34% 155/460+0.7% / +10.7%−69.2% / −67.5%
Elder ImpulseAlexander Elder · dailyOUTSep 24, 2026 −2.9%Enter above C$89.72 (+0.2%)32% 227/704+7.6% / +10.7%−53.0% / −67.5%
Know Sure ThingMartin J. Pring · dailyOUTOct 1, 2026 +1.2%Enter above C$111.40 (+24.4%)43% 128/297+5.1% / +10.7%−56.9% / −67.5%
Coppock CurveEdwin S. C. Coppock · month-endINJan 31, 2023 +201.8%Not on one close40% 6/15+8.1% / +10.6%−45.0% / −67.5%
CCI +100Donald R. Lambert · dailyOUTSep 22, 2026 −3.4%Enter above C$96.76 (+8.0%)31% 196/636+5.0% / +10.7%−29.0% / −67.5%
TRIX Signal CrossJack K. Hutson · dailyOUTOct 1, 2026 +1.2%Enter above C$124.81 (+39.3%)42% 111/267+5.2% / +10.7%−49.2% / −67.5%
TSI Zero LineWilliam Blau · dailyOUTOct 2, 2026 −0.8%Enter above C$98.29 (+9.7%)28% 52/183+8.4% / +10.7%−29.8% / −67.5%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endINJul 31, 2024 +137.3%Exit below C$85.46 (−4.6%)34% 25/74+8.2% / +10.5%−54.5% / −67.5%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endINMar 31, 2023 +193.2%Not on one close33% 8/24+6.4% / +10.0%−45.0% / −67.5%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyINMar 31, 2023 +193.2%Not on one close38% 13/34+6.5% / +10.5%−45.0% / −67.5%
PMO Signal CrossCarl Swenlin · dailyOUTSep 29, 2026 −1.3%Enter above C$97.64 (+9.0%)32% 119/369+2.0% / +10.7%−68.1% / −67.5%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyOUTMay 6, 2026 +24.9%Not on one close61% 31/51+6.5% / +10.7%−58.3% / −67.5%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTOct 9, 2026 +1.0%Buy C$77.11–C$82.92 (−7.4%)58% 184/316−0.5% / +10.7%−48.6% / −67.5%
Double 7sLarry Connors & Cesar Alvarez · dailyINSep 24, 2026 −2.9%Sell above C$89.58 (0.0%)56% 201/358+0.1% / +10.7%−53.9% / −67.5%
Bollinger ReversionJohn Bollinger · dailyINOct 1, 2026 +1.2%Sell above C$91.06 (+1.7%)64% 119/187+3.6% / +10.7%−47.2% / −67.5%
Stochastic 20/80George C. Lane · dailyINOct 5, 2026 +0.0%Not on one close61% 86/141+2.9% / +10.7%−54.6% / −67.5%
Williams %RLarry Williams · dailyINOct 2, 2026 −0.8%Not on one close67% 196/293+6.9% / +10.7%−58.1% / −67.5%
DeMark 9-CountTom DeMark · dailyINOct 2, 2026 −0.8%Not on one close63% 46/73+5.9% / +10.7%−58.3% / −67.5%
Mayer MultipleTrace Mayer · dailyINNov 22, 2004 +821.5%Sell above C$186.37 (+108.1%)–+10.7% / +10.7%−67.5% / −67.5%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTApr 14, 2025 +80.7%Not on one close38% 3/8+1.9% / +10.7%−4.6% / −67.5%
Laguerre RSIJohn F. Ehlers · dailyOUTSep 8, 2026 −2.1%Enter above C$89.42 (−0.2%)47% 147/312+5.5% / +10.7%−64.5% / −67.5%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyINOct 2, 2026 −0.8%Not on one close61% 268/440+10.7% / +10.7%−49.4% / −67.5%
IBS ReversionAlexander S. Pagonidis · dailyOUTOct 7, 2026 +2.3%Buy below C$89.58 (0.0%)58% 946/1638+4.1% / +10.7%−32.6% / −67.5%
Connors %bLarry Connors & Cesar Alvarez · dailyINOct 7, 2026 +2.3%Sell above C$93.88 (+4.8%)56% 61/109+2.2% / +10.7%−46.6% / −67.5%
Fisher TransformJohn F. Ehlers · dailyINOct 13, 2026 0.0%Exit below C$84.94 (−5.2%)43% 440/1031+11.4% / +10.7%−36.3% / −67.5%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endOUTSep 30, 2026 −0.3%Buy below C$91.68 (+2.3%)60% 82/137+3.9% / +10.7%−47.3% / −67.5%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyOUTSep 28, 2026 −3.4%Not on one close30% 184/613+8.7% / +10.7%−53.5% / −67.5%
Chaikin Money FlowMarc Chaikin · dailyOUTOct 5, 2026 +0.0%Not on one close44% 89/204+4.4% / +10.7%−48.3% / −67.5%
Money Flow IndexGene Quong & Avrum Soudack · dailyINOct 8, 2026 +2.3%Not on one close56% 31/55+3.8% / +10.7%−62.9% / −67.5%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyINSep 29, 2025 +65.8%Not on one close31% 30/98+6.4% / +10.8%−47.2% / −67.5%
Force IndexAlexander Elder · dailyOUTSep 22, 2026 −3.4%Enter above C$90.82 (+1.4%)29% 205/700+7.0% / +10.7%−61.9% / −67.5%
Buff AveragesBuff Dormeier · dailyOUTSep 30, 2026 −0.3%Enter above C$102.45 (+14.4%)35% 125/355+7.9% / +10.7%−39.2% / −67.5%
Chaikin OscillatorMarc Chaikin · dailyOUTSep 24, 2026 −2.9%Enter above C$89.58 (+0.0%)35% 187/528+0.9% / +10.7%−67.5% / −67.5%
Volume Flow IndicatorMarkos Katsanos · dailyINAug 15, 2024 +130.8%Not on one close36% 32/88+7.4% / +10.8%−47.6% / −67.5%
Klinger OscillatorStephen J. Klinger · dailyINOct 13, 2026 0.0%Sell C$88.06–C$89.34 (−0.3%)38% 339/887+4.3% / +10.7%−51.5% / −67.5%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyOUTAug 27, 2026 +1.4%Not on one close51% 70/136+5.3% / +10.7%−34.5% / −67.5%
HikkakeDaniel L. Chesler · dailyINSep 2, 2026 −0.9%Exit below C$87.52 (−2.3%)34% 29/85+3.7% / +10.7%−24.1% / −67.5%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTOct 13, 2026 0.0%Not on one close48% 26/54+1.9% / +10.7%−12.2% / −67.5%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 +25.4%Buys Oct 3060% 26/43+8.3% / +10.7%−62.8% / −67.5%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyOUTMay 4, 2026 +24.8%Enter above C$90.24 (+0.7%)60% 26/43+5.7% / +10.7%−67.3% / −67.5%
Seasonal TimingSy Harding · dailyOUTMay 6, 2026 +24.9%Window opens Oct 1660% 26/43+7.2% / +10.7%−64.9% / −67.5%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 +36.5%Buys Dec 2345% 20/44+2.8% / +10.7%−4.6% / −67.5%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 +0.0%Buys Oct 2944% 231/526−0.3% / +10.7%−60.1% / −67.5%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 −0.3%Sells Jun 3064% 7/11+4.4% / +10.7%−13.4% / −67.5%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 −3.3%Buys Nov 2450% 193/386+3.3% / +10.7%−4.5% / −67.5%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 +240.3%Not on one close45% 9/20+8.2% / +10.7%−42.7% / −67.5%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 13, 2026 0.0%Sells Oct 1650% 1142/2284+5.8% / +10.7%−49.8% / −67.5%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 −3.6%Buys Oct 2747% 165/348+2.1% / +10.7%−7.4% / −67.5%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 −0.8%Sells Oct 1648% 260/541+3.4% / +10.7%−58.9% / −67.5%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJan 4, 2005Always in–+10.7%−67.5%

If the market cracks: the storm test

How the storm test works
ExposureLow2 of 10 points
  • Market swings0/3
  • Past crashes1/2
  • Debt0/3
  • Run-up1/2
  • It fell about 1.4× as far as its index in past crashes.
  • It is up 108% in two years, a run-up size that crashed about half the time in history.

Past crashes, peak to low

Financial crisis Oct 2007 to Mar 2009 · back to its old high May 2013

GWO−67%
TSX−47%

COVID crash Feb 2020 to Mar 2020 · back to its old high Feb 2021

GWO−44%
TSX−37%

2022 bear market Jan 2022 to Oct 2022 · back to its old high Feb 2023

GWO−21%
TSX−14%
  • Beta0.41Moves about 0.4× as much as the TSX week to week.
  • Downside capture−24%In months the TSX fell, this fell -24% as much on average (it often rose anyway).
  • Two-year change+108%Run-ups of 100%+ crashed 40% or more within two years about half the time (Greenwood, Shleifer & You).
  • From 52-week high−5%
  • Debt to equity0.30×
  • Net debt / EBITDANet cashHolds more cash than debt.
  • Interest cover13.8×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Insurance - Life · Great-West Lifeco Inc. engages in the life and health insurance, retirement savings, wealth and asset management, and reinsurance businesses in Canada, the United States, and Europe. The company offers life, accidental death and dismemberment, critical illness, disability, health and dental protection, and creditor insurance products; and retirement savings, income and annuity products, and other specialty products to individuals, families, businesses, and organizations.

Size and valuation
Market capC$80.2BWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)C$36.4BTotal sales. The market values it at 2.2× sales.
P/E ratio18.5×Buyers pay C$18 for each C$1 of the last year's profit.
Forward P/E14.1×Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book2.8×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin12.7%Keeps 13¢ of each dollar of sales as profit.
Revenue growth+5.4%Last quarter's sales against the same quarter a year earlier.
Earnings growth+19.8%Same comparison for profit.
Return on equity14.1%Yearly profit as a share of shareholders' money in the business.
Free cash flow−C$9.8BBurning cash: needs savings or new money to keep going.
Balance sheet
Total equityC$29.9BWhat it owns minus what it owes.
Total debtC$9.0BLoans and bonds it has to pay back, with interest.
CashC$201BCash and short-term investments on hand.
Debt to equity0.30×Comfortable.
Interest cover13.8×Interest is easily paid from profit.
Wall Street
Average analyst targetC$95.236% above the close, from 13 analysts (range C$68.00 to C$111.00).
Consensus ratingBuyAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.
Dividend yield3.02%Yearly dividends as a share of the price.

Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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