Oct 13 close Sign in

Financials

goeasy (GSY)

Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.

Your signal

Sell14 / 100

Sell: 14 is at or below your Sell line of 40. Plays in (33%) scores 33 and lifts it; Off the high (−74% from its 1-year high) scores 0 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightGSYPointsWeightAdds
Plays in33%334013.2
Off the high−74% from its 1-year high0300.0
Trend−29% vs 200-day4301.2
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for GSY
FactorGSYPointsWhat it is
Plays in33%33The share of the plays you count that hold it now.
Analysts' upside+9% · 10 analysts42How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating2.9 · hold5The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/Eloss0Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance.
Forward P/E9.7×87Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG––P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth.
Price to sales2.5×65Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance.
Price to book0.9×95Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance.
Dividend yieldnone0Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth−82%5Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Revenue growth−42%1Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance.
Profit margin−120%2Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance.
Return on equity−34%6Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equity5.60×1Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance.
Off the high−74% from its 1-year high0How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend−29% vs 200-day4How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum−72%1The price change over the last 12 months. Higher ranks higher.
Low crash exposure7/10 · very high30The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on GSY

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in33 / 100Every play Be The Puck tests, in 7 families.
Crash exposureVery high7 of 10 on the storm testMayer Multiple0.71×Price ÷ its 200-day average (−29%). Higher than on 6% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about GSY now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved GSY lately

No session in the last 30 moved it twice a normal day against the S&P/TSX; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Wed Sep 30+2.5% against the S&P/TSX0.9× a normal day

GSY +1.9%, the S&P/TSX −0.6% that session; +0.5% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on GSY was found for this session. Be The Puck's headline archive for GSY starts Oct 3, so news stories from that day aren't in it. The S&P/TSX moved −0.6%. The 25 other Financials stocks Be The Puck covers moved −0.9% on average, so most of the move was its own.

Tue Sep 22−3.9% against the S&P/TSX1.3× a normal day

GSY −3.0%, the S&P/TSX +0.9% that session; −3.0% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on GSY was found for this session. Be The Puck's headline archive for GSY starts Oct 3, so news stories from that day aren't in it. The S&P/TSX moved +0.9%. The 25 other Financials stocks Be The Puck covers moved −0.4% on average, so most of the move was its own.

Mon Sep 21+4.0% against the S&P/TSX1.3× a normal day

GSY +4.6%, the S&P/TSX +0.6% that session; +0.6% against the S&P/TSX over five sessions.

No earnings report, rating change, 8-K filing or news story on GSY was found for this session. Be The Puck's headline archive for GSY starts Oct 3, so news stories from that day aren't in it. The S&P/TSX moved +0.6%. The 25 other Financials stocks Be The Puck covers moved +0.7% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on GSY

All 100 plays, by family.

Calls right: how often the play's calls on GSY went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyINOct 7, 2026 +1.8%Exit below C$43.27 (−1.5%)23% 144/628−0.4% / +8.8%−93.9% / −86.5%
Bull Market Support BandBenjamin Cowen · weeklyOUTSep 26, 2025 −74.5%Enter above C$47.69 (+8.6%)27% 26/97+10.9% / +8.8%−71.3% / −86.5%
Ripster EMA CloudRipster · dailyINOct 9, 2026 +0.3%Exit below C$43.41 (−1.2%)20% 68/340+4.4% / +8.8%−86.5% / −86.5%
Trend TemplateMark Minervini · dailyOUTSep 22, 2025 −75.7%Not on one close17% 22/131+7.2% / +8.8%−43.5% / −86.5%
Stage AnalysisStan Weinstein · weeklyOUTOct 3, 2025 −73.1%Enter above C$158.60 (+261.0%)23% 15/65+10.7% / +8.8%−57.9% / −86.5%
Stage 2 + Mansfield RSStan Weinstein · weeklyOUTSep 26, 2025 −74.5%Enter above C$84.52 (+92.4%)21% 16/75+11.4% / +8.8%−60.6% / −86.5%
10-Month SMAMeb Faber · month-endOUTNov 28, 2025 −68.3%Enter above C$57.97 (+32.0%)27% 13/49+6.1% / +8.8%−70.4% / −86.5%
200-Day RulePaul Tudor Jones · dailyOUTNov 4, 2025 −73.3%Enter above C$61.17 (+39.2%)12% 23/197+7.2% / +8.8%−73.4% / −86.5%
Golden CrossMarket tradition · dailyOUTNov 19, 2025 −62.9%Not on one close39% 12/31+8.4% / +8.8%−70.4% / −86.5%
Granville 200-DayJoseph E. Granville · dailyOUTNov 4, 2025 −73.3%Not on one close11% 14/125+10.2% / +8.8%−55.7% / −86.5%
Hull Moving AverageAlan Hull · weeklyOUTAug 21, 2026 +2.4%Enter above C$41.84 (−4.7%)39% 52/133+11.1% / +8.8%−58.7% / −86.5%
Kaufman Adaptive MAPerry J. Kaufman · dailyINOct 9, 2026 +0.3%Exit below C$43.69 (−0.5%)22% 176/804−4.1% / +8.8%−95.9% / −86.5%
TEMA CrossoverPatrick G. Mulloy · dailyOUTJul 21, 2026 −11.7%Enter above C$47.39 (+7.9%)35% 96/271+6.9% / +8.8%−76.0% / −86.5%
Seykota 15/150Ed Seykota · dailyOUTNov 6, 2025 −66.9%Not on one close18% 7/39+3.4% / +8.3%−70.8% / −86.5%
Guppy Multiple MAsDaryl Guppy · dailyOUTAug 17, 2026 +1.5%Enter above C$49.99 (+13.8%)29% 36/123+11.5% / +8.8%−62.0% / −86.5%
Ichimoku CloudGoichi Hosoda · dailyOUTSep 10, 2026 +3.1%Enter above C$46.11 (+5.0%)30% 33/111+12.2% / +8.8%−75.0% / −86.5%
SupertrendOlivier Seban · dailyOUTAug 17, 2026 +1.5%Enter above C$46.52 (+5.9%)34% 72/209+9.0% / +8.8%−82.9% / −86.5%
Williams AlligatorBill Williams · dailyOUTAug 14, 2026 −4.1%Not on one close42% 125/301+11.6% / +8.8%−52.0% / −86.5%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTOct 9, 2026 +0.3%Enter above C$41.95 (−4.5%)33% 181/549+5.4% / +8.8%−83.8% / −86.5%
AroonTushar S. Chande · dailyOUTSep 25, 2026 +2.4%Enter above C$45.12 (+2.7%)43% 93/215+18.4% / +8.8%−40.7% / −86.5%
Parabolic SARJ. Welles Wilder Jr. · dailyOUTSep 25, 2026 +2.4%Enter above C$44.22 (+0.7%)36% 143/395+0.1% / +8.8%−89.0% / −86.5%
ADX TrendJ. Welles Wilder Jr. · dailyOUTAug 17, 2026 +1.5%Not on one close29% 57/197+4.3% / +8.8%−45.3% / −86.5%
MACD Zero LineGerald Appel · dailyINOct 13, 2026 0.0%Exit below C$43.18 (−1.7%)28% 52/186+10.1% / +8.8%−73.8% / −86.5%
Zweig 4% ModelMartin Zweig · weeklyOUTAug 14, 2026 −4.1%Enter above C$43.79 (−0.3%)37% 87/233+9.9% / +8.8%−70.8% / −86.5%
MAMA/FAMA CrossJohn F. Ehlers · dailyINOct 13, 2026 0.0%Exit below C$40.18 (−8.5%)32% 82/260+7.6% / +8.8%−71.0% / −86.5%
Schaff Trend CycleDoug Schaff · dailyOUTJul 31, 2026 −7.7%Enter above C$45.12 (+2.7%)40% 88/221+0.9% / +8.8%−78.6% / −86.5%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyINOct 13, 2026 0.0%Exit below C$43.02 (−2.1%)29% 49/168+10.6% / +8.8%−69.1% / −86.5%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyOUTAug 21, 2026 +2.4%Enter above C$49.65 (+13.0%)36% 29/81+15.7% / +8.8%−46.1% / −86.5%
Elder Triple ScreenAlexander Elder · dailyOUTJul 31, 2026 −7.7%Not on one close38% 75/199+8.7% / +8.8%−62.6% / −86.5%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTSep 17, 2025 −77.9%Not on one close41% 18/44+1.5% / +8.8%−35.7% / −86.5%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTAug 12, 2026 −2.3%Enter above C$45.12 (+2.7%)38% 44/117+11.7% / +8.8%−61.2% / −86.5%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTAug 10, 2026 −4.4%Enter above C$52.84 (+20.3%)30% 44/145+8.7% / +8.8%−56.0% / −86.5%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTAug 12, 2026 −2.3%Enter above C$52.84 (+20.3%)31% 31/101+6.2% / +8.8%−57.0% / −86.5%
Clenow TrendAndreas F. Clenow · dailyOUTSep 22, 2025 −75.7%Not on one close36% 35/97+11.4% / +8.8%−32.1% / −86.5%
Darvas BoxNicolas Darvas · dailyOUTAug 10, 2026 −4.4%Enter above C$50.44 (+14.8%)38% 45/119+7.9% / +8.8%−56.1% / −86.5%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTJul 31, 2026 −7.7%Enter above C$46.63 (+6.2%)29% 63/217+2.3% / +8.8%−80.4% / −86.5%
Bollinger BreakoutJohn Bollinger · dailyOUTSep 23, 2026 +2.4%Enter above C$44.33 (+0.9%)32% 69/215+8.4% / +8.8%−68.3% / −86.5%
Chandelier ExitChuck LeBeau · dailyINSep 21, 2026 −1.4%Exit below C$40.40 (−8.0%)36% 71/200+14.3% / +8.8%−57.9% / −86.5%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTAug 17, 2026 +1.5%Enter above C$45.58 (+3.8%)30% 88/291+5.5% / +8.8%−88.5% / −86.5%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyOUTAug 10, 2026 −4.4%Enter above C$45.69 (+4.0%)46% 46/101+13.1% / +8.8%−68.2% / −86.5%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyOUTAug 10, 2026 −4.4%Enter above C$44.94 (+2.3%)24% 106/443+7.0% / +8.8%−87.3% / −86.5%
Acceleration BandsPrice Headley · dailyOUTJul 20, 2026 −9.3%Not on one close28% 78/283+2.1% / +8.8%−53.9% / −86.5%
TTM SqueezeJohn F. Carter · dailyOUTJul 9, 2026 −2.4%Enter above C$47.91 (+9.1%)47% 32/68+7.3% / +8.8%−29.9% / −86.5%
NR7 BreakoutToby Crabel · dailyINSep 21, 2026 −1.4%Exit below C$41.95 (−4.5%)32% 162/514+6.3% / +8.8%−72.3% / −86.5%
Bollinger SqueezeJohn Bollinger · dailyOUTSep 23, 2026 +2.4%Enter above C$44.33 (+0.9%)34% 17/50+5.3% / +8.8%−21.6% / −86.5%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endOUTSep 30, 2025 −74.4%Enter above C$172.92 (+293.6%)45% 14/31+12.9% / +7.8%−70.4% / −86.5%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endOUTDec 31, 2025 −66.5%Not on one close63% 22/35+14.3% / +7.8%−70.4% / −86.5%
Dual MomentumGary Antonacci · month-endOUTSep 30, 2025 −74.4%Not on one close40% 14/35+10.4% / +7.8%−70.4% / −86.5%
Stocks on the MoveAndreas F. Clenow · dailyINOct 8, 2026 +1.4%Exit below C$43.54 (−0.9%)23% 25/108+12.1% / +8.8%−60.5% / −86.5%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTSep 30, 2025 −74.4%Enter above C$157.76 (+259.1%)44% 11/25+7.6% / +8.8%−56.9% / −86.5%
Levy Relative StrengthRobert A. Levy · weeklyINSep 11, 2026 +4.0%Exit below C$43.16 (−1.8%)24% 25/104+10.5% / +8.8%−53.8% / −86.5%
MACD Signal CrossGerald Appel · dailyINSep 3, 2026 −0.5%Exit below C$41.36 (−5.9%)34% 139/414+4.7% / +8.8%−80.1% / −86.5%
Elder ImpulseAlexander Elder · dailyINSep 30, 2026 +1.2%Exit below C$43.31 (−1.4%)27% 191/716+0.3% / +8.8%−94.5% / −86.5%
Know Sure ThingMartin J. Pring · dailyINSep 9, 2026 +3.1%Exit below C$34.42 (−21.7%)38% 112/292+5.6% / +8.8%−71.3% / −86.5%
Coppock CurveEdwin S. C. Coppock · month-endOUTOct 31, 2025 −73.7%Enter above C$66.81 (+52.1%)40% 4/10+16.3% / +8.1%−70.4% / −86.5%
CCI +100Donald R. Lambert · dailyINOct 13, 2026 0.0%Exit below C$43.54 (−0.9%)29% 151/526+4.8% / +8.8%−78.0% / −86.5%
TRIX Signal CrossJack K. Hutson · dailyINSep 17, 2026 +3.4%Exit below C$29.58 (−32.7%)40% 102/258+9.5% / +8.8%−60.7% / −86.5%
TSI Zero LineWilliam Blau · dailyINOct 13, 2026 0.0%Exit below C$43.23 (−1.6%)27% 52/190+9.8% / +8.8%−72.2% / −86.5%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endOUTAug 31, 2026 +3.9%Enter above C$44.68 (+1.7%)34% 25/73+11.3% / +7.8%−59.8% / −86.5%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endOUTDec 31, 2025 −66.5%Not on one close59% 17/29+16.1% / +8.0%−70.4% / −86.5%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyOUTDec 31, 2025 −66.5%Not on one close51% 20/39+8.7% / +7.8%−70.4% / −86.5%
PMO Signal CrossCarl Swenlin · dailyINSep 21, 2026 −1.4%Exit below C$40.88 (−6.9%)32% 104/322+7.1% / +8.8%−72.2% / −86.5%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyOUTJul 20, 2026 −9.3%Not on one close54% 26/48+1.0% / +8.8%−83.2% / −86.5%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyOUTOct 16, 2025 −72.8%Not on one close55% 146/264+1.1% / +8.8%−36.7% / −86.5%
Double 7sLarry Connors & Cesar Alvarez · dailyOUTOct 24, 2025 −73.3%Not on one close62% 221/358+2.8% / +8.8%−67.9% / −86.5%
Bollinger ReversionJohn Bollinger · dailyOUTSep 3, 2026 −0.5%Buy below C$41.96 (−4.5%)68% 126/184+4.7% / +8.8%−60.2% / −86.5%
Stochastic 20/80George C. Lane · dailyINAug 14, 2026 −4.1%Not on one close56% 94/169−1.5% / +8.8%−83.3% / −86.5%
Williams %RLarry Williams · dailyOUTSep 22, 2026 +1.6%Not on one close46% 145/316−6.1% / +8.8%−82.7% / −86.5%
DeMark 9-CountTom DeMark · dailyINMar 3, 2026 −58.6%Not on one close58% 33/57+3.5% / +8.8%−80.4% / −86.5%
Mayer MultipleTrace Mayer · dailyINNov 22, 2004 +494.6%Sell above C$147.84 (+236.5%)–+8.8% / +8.8%−86.5% / −86.5%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTMar 23, 2026 +13.2%Not on one close50% 25/50+3.8% / +8.8%−19.0% / −86.5%
Laguerre RSIJohn F. Ehlers · dailyOUTSep 28, 2026 +3.1%Not on one close46% 154/336+5.5% / +8.8%−78.9% / −86.5%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyOUTSep 2, 2026 +2.0%Not on one close45% 200/443−3.8% / +8.8%−75.5% / −86.5%
IBS ReversionAlexander S. Pagonidis · dailyOUTSep 23, 2026 +2.4%Buy below C$43.93 (0.0%)51% 890/1740−0.9% / +8.8%−76.8% / −86.5%
Connors %bLarry Connors & Cesar Alvarez · dailyOUTOct 27, 2025 −74.0%Not on one close60% 48/80+7.5% / +8.8%−34.4% / −86.5%
Fisher TransformJohn F. Ehlers · dailyINOct 9, 2026 +0.3%Exit below C$42.00 (−4.4%)32% 341/1076−7.3% / +8.8%−96.4% / −86.5%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endOUTSep 30, 2026 +1.2%Buy below C$44.29 (+0.8%)62% 81/130+8.3% / +8.8%−83.4% / −86.5%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyINSep 29, 2026 +3.1%Not on one close30% 166/546+10.0% / +8.8%−57.1% / −86.5%
Chaikin Money FlowMarc Chaikin · dailyINSep 18, 2026 +3.0%Not on one close39% 90/230+9.7% / +8.8%−58.1% / −86.5%
Money Flow IndexGene Quong & Avrum Soudack · dailyINMar 4, 2026 −60.2%Not on one close50% 57/114+0.8% / +8.8%−83.9% / −86.5%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyOUTMar 11, 2026 +8.0%Not on one close34% 41/121−0.7% / +8.8%−76.9% / −86.5%
Force IndexAlexander Elder · dailyINSep 21, 2026 −1.4%Exit below C$43.13 (−1.8%)31% 142/452+5.8% / +8.8%−74.6% / −86.5%
Buff AveragesBuff Dormeier · dailyINOct 2, 2026 +1.3%Exit below C$41.53 (−5.5%)30% 121/404+7.5% / +10.1%−69.3% / −86.5%
Chaikin OscillatorMarc Chaikin · dailyINSep 11, 2026 +4.0%Not on one close37% 182/492+2.0% / +8.8%−71.4% / −86.5%
Volume Flow IndicatorMarkos Katsanos · dailyOUTSep 25, 2026 +2.4%Not on one close36% 32/89+4.6% / +8.7%−76.7% / −86.5%
Klinger OscillatorStephen J. Klinger · dailyINOct 13, 2026 0.0%Sell C$39.53–C$43.42 (−1.2%)37% 252/679+3.6% / +8.8%−80.9% / −86.5%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyOUTOct 5, 2026 +1.5%Not on one close55% 54/98+12.5% / +8.8%−62.2% / −86.5%
HikkakeDaniel L. Chesler · dailyINJun 29, 2026 +1.7%Exit below C$40.00 (−8.9%)44% 40/91+6.5% / +8.8%−44.7% / −86.5%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTDec 31, 2024 −72.6%Not on one close48% 23/48+1.4% / +8.8%−18.3% / −86.5%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 +29.2%Buys Oct 3049% 21/43+2.2% / +8.8%−85.4% / −86.5%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyOUTMay 14, 2026 +54.1%Not on one close42% 18/43−1.3% / +8.8%−86.4% / −86.5%
Seasonal TimingSy Harding · dailyOUTJun 26, 2026 +9.6%Window opens Oct 1642% 18/43+2.4% / +8.8%−86.1% / −86.5%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 −66.8%Buys Dec 2352% 23/44+5.2% / +8.8%−12.5% / −86.5%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 +1.5%Buys Oct 2947% 246/526+5.3% / +8.8%−34.2% / −86.5%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 +1.2%Sells Jun 3045% 5/11+0.2% / +8.8%−66.1% / −86.5%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 +0.8%Buys Nov 2445% 172/386+6.1% / +8.8%−13.6% / −86.5%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 −54.4%Not on one close40% 8/20+4.9% / +8.8%−86.5% / −86.5%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 13, 2026 0.0%Sells Oct 1646% 1045/2284+6.6% / +8.8%−83.2% / −86.5%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 +3.1%Buys Oct 2742% 146/348+1.3% / +8.8%−35.1% / −86.5%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 +1.3%Sells Oct 1647% 252/541+3.8% / +8.8%−63.0% / −86.5%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJan 4, 2005Always in–+8.8%−86.5%

If the market cracks: the storm test

How the storm test works
ExposureVery high7 of 10 points
  • Market swings2/3
  • Past crashes2/2
  • Debt3/3
  • Run-up0/2
  • It moves about 1.3× its index.
  • It fell about 2.1× as far as its index in past crashes.
  • It carries 5.2× as much debt as equity.

Past crashes, peak to low

Financial crisis Oct 2007 to Dec 2008 · back to its old high Dec 2013

GSY−62%
TSX−47%

COVID crash Feb 2020 to Mar 2020 · back to its old high Nov 2020

GSY−69%
TSX−37%

2022 bear market Jan 2022 to Jun 2022 · back to its old high Feb 2024

GSY−46%
TSX−14%
  • Beta1.34Moves about 1.3× as much as the TSX week to week.
  • Downside capture327%In months the TSX fell, this fell 327% as much on average.
  • Two-year change−76%
  • From 52-week high−74%
  • Debt to equity5.24×
  • Interest cover10.0×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Credit Services · goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. It operates through two segments, Easyfinancial and Easyhome. The company offers unsecured and secured installment loans; home equity and improvement, secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services.

Size and valuation
Market capC$704MWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)C$287MTotal sales. The market values it at 2.5× sales.
P/E ration/aLost money over the last year, so there is no profit to divide by.
Forward P/E9.7×Price against analysts' estimate of next year's profit.
Price to book0.9×Price against the company's net assets (its equity) per share.
Profit and growth
Profit margin−120.3%Spends more than it brings in.
Revenue growth−41.6%Last quarter's sales against the same quarter a year earlier.
Earnings growth−82.5%Same comparison for profit.
Return on equity−34.4%Yearly profit as a share of shareholders' money in the business.
Balance sheet
Total equityC$850MWhat it owns minus what it owes.
Total debtC$4.5BLoans and bonds it has to pay back, with interest.
CashC$388MCash and short-term investments on hand.
Debt to equity5.24×Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn.
Interest cover10.0×Interest is easily paid from profit.
Wall Street
Average analyst targetC$48.009% above the close, from 10 analysts (range C$35.00 to C$80.00).
Consensus ratingHoldAnalysts' average recommendation. Ratings lean positive: sell ratings are rare.

Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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