Oct 13 close Sign in

Software & devices

GoPro (GPRO)

Your signal

Sell38 / 100

Sell: 38 is at or below your Sell line of 40. Trend (+17% vs 200-day) scores 85 and lifts it; Off the high (−49% from its 1-year high) scores 0 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weightGPROPointsWeightAdds
Plays in32%324012.8
Off the high−49% from its 1-year high0300.0
Trend+17% vs 200-day853025.5
Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for GPRO
FactorGPROPointsWhat it is
Plays in32%32The share of the plays you count that hold it now.
Analysts' upside––How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating––The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/Eloss0Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-06-30.
Forward P/Eloss expected0Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG0.7378P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales0.4×98Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-06-30.
Price to booknegative book0Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-06-30.
Dividend yieldnone0Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth––Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher.
Revenue growth−24%3Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30.
Profit margin−29%5Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-06-30.
Return on equity−497%0Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance.
Debt to equitynegative equity0Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-06-30.
Off the high−49% from its 1-year high0How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend+17% vs 200-day85How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum−43%6The price change over the last 12 months. Higher ranks higher.
Low crash exposure8/10 · very high20The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on GPRO

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in32 / 100Every play Be The Puck tests, in 7 families.
Crash exposureVery high8 of 10 on the storm testMayer Multiple1.17×Price ÷ its 200-day average (+17%). Higher than on 85% of days since 2015. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about GPRO now.

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

GPRO, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved GPRO lately

Its 3 biggest moves against the S&P 500 in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Fri Sep 4+22.7% against the S&P 5002.1× a normal day

GPRO +22.3%, the S&P 500 −0.4% that session; +0.5% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on GPRO was found for this session. Be The Puck's headline archive for GPRO starts Oct 2, so news stories from that day aren't in it. The S&P 500 moved −0.4%. The 33 other Software & devices stocks Be The Puck covers moved −1.2% on average, so most of the move was its own.

Wed Sep 2+36.9% against the S&P 5004.1× a normal day

GPRO +37.4%, the S&P 500 +0.5% that session; +15.0% against the S&P 500 over five sessions.

  • Other material eventSEC filing (8-K) · Sep 1, 4:17 pm ET

    GoPro reports another material event

    After other 8-K filings, stocks did worse than their index at the first close after the news 52% of the time (308 of 591 on 99 stocks; median move −0.2%). No direction was expected. Low predictability

    GPRO after other 8-K filings: behind its index at the first close after the news 6 of 8 times (median −2.8%).

Tue Sep 1+41.1% against the S&P 5005.6× a normal day

GPRO +40.4%, the S&P 500 −0.7% that session; +66.3% against the S&P 500 over five sessions.

No earnings report, rating change, 8-K filing or news story on GPRO was found for this session. Be The Puck's headline archive for GPRO starts Oct 2, so news stories from that day aren't in it. The S&P 500 moved −0.7%. The 33 other Software & devices stocks Be The Puck covers moved −3.5% on average, so most of the move was its own.

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on GPRO

All 100 plays, by family.

Calls right: how often the play's calls on GPRO went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2014. Click a column to sort.Sort with the menu above the list.

PlayCallSinceNext moveCalls rightAnnual returnWorst drawdown
Trend following
PB EMABitcoin Playboy · dailyOUTOct 7, 2026 −3.3%Enter above $1.24 (+5.5%)29% 88/307+3.8% / −26.1%−82.8% / −99.5%
Bull Market Support BandBenjamin Cowen · weeklyINSep 4, 2026 −30.6%Exit below $0.923 (−21.8%)41% 17/41−8.0% / −27.2%−81.3% / −99.3%
Ripster EMA CloudRipster · dailyINAug 31, 2026 +34.7%Exit below $1.13 (−4.3%)33% 48/146+6.2% / −30.2%−68.0% / −99.4%
Trend TemplateMark Minervini · dailyOUTOct 29, 2025 −40.1%Not on one close31% 5/16+2.8% / −28.6%−31.8% / −99.3%
Stage AnalysisStan Weinstein · weeklyINSep 18, 2026 −9.9%Exit below $0.993 (−15.9%)39% 9/23−2.8% / −26.8%−65.5% / −99.3%
Stage 2 + Mansfield RSStan Weinstein · weeklyOUTOct 9, 2026 −0.8%Enter above $1.26 (+7.1%)29% 8/28−5.4% / −28.8%−72.4% / −99.3%
10-Month SMAMeb Faber · month-endINSep 30, 2026 −8.5%Exit below $1.05 (−10.6%)37% 7/19−6.8% / −26.5%−76.4% / −99.3%
200-Day RulePaul Tudor Jones · dailyINSep 1, 2026 −4.1%Exit below $1.01 (−14.6%)13% 9/71−1.0% / −27.1%−64.6% / −99.3%
Golden CrossMarket tradition · dailyINOct 7, 2026 −3.3%Not on one close24% 4/17−14.0% / −27.1%−88.7% / −99.3%
Granville 200-DayJoseph E. Granville · dailyOUTMay 6, 2026 −15.7%Not on one close12% 5/40+0.9% / −28.0%−59.0% / −99.3%
Hull Moving AverageAlan Hull · weeklyINSep 4, 2026 −30.6%Exit below $1.05 (−11.1%)39% 27/69−2.1% / −29.5%−83.6% / −99.4%
Kaufman Adaptive MAPerry J. Kaufman · dailyOUTOct 7, 2026 −3.3%Enter above $1.27 (+7.6%)25% 104/419−4.7% / −25.8%−89.6% / −99.5%
TEMA CrossoverPatrick G. Mulloy · dailyOUTSep 29, 2026 −10.9%Enter above $2.37 (+100.7%)39% 50/127−15.8% / −27.7%−96.5% / −99.3%
Seykota 15/150Ed Seykota · dailyINSep 23, 2026 −9.9%Not on one close33% 4/12−3.7% / −26.7%−58.7% / −98.7%
Guppy Multiple MAsDaryl Guppy · dailyINSep 2, 2026 −30.2%Exit below $0.887 (−24.8%)34% 20/59−11.3% / −28.3%−82.7% / −99.3%
Ichimoku CloudGoichi Hosoda · dailyOUTOct 12, 2026 −0.8%Not on one close40% 21/53−5.2% / −29.1%−78.2% / −99.4%
SupertrendOlivier Seban · dailyINAug 31, 2026 +34.7%Exit below $1.05 (−11.1%)45% 36/80+3.1% / −25.6%−80.2% / −99.5%
Williams AlligatorBill Williams · dailyOUTOct 13, 2026 0.0%Not on one close42% 65/153−6.9% / −25.6%−86.5% / −99.5%
Vortex IndicatorEtienne Botes & Douglas Siepman · dailyOUTOct 7, 2026 −3.3%Enter above $1.37 (+16.1%)36% 101/279−9.4% / −25.3%−93.0% / −99.5%
AroonTushar S. Chande · dailyOUTOct 8, 2026 0.0%Enter above $1.64 (+39.0%)47% 48/103+1.3% / −24.9%−84.5% / −99.5%
Parabolic SARJ. Welles Wilder Jr. · dailyOUTSep 15, 2026 −10.6%Enter above $1.42 (+20.0%)47% 111/237+7.2% / −24.5%−78.0% / −99.5%
ADX TrendJ. Welles Wilder Jr. · dailyINSep 2, 2026 −30.2%Exit below $1.07 (−9.5%)40% 33/82−1.2% / −25.0%−79.8% / −99.5%
MACD Zero LineGerald Appel · dailyINSep 1, 2026 −4.1%Exit below $0.998 (−15.4%)35% 31/88−3.9% / −29.0%−86.3% / −99.5%
Zweig 4% ModelMartin Zweig · weeklyOUTOct 9, 2026 −0.8%Enter above $1.24 (+4.9%)47% 78/167+2.0% / −25.6%−75.4% / −99.5%
MAMA/FAMA CrossJohn F. Ehlers · dailyINSep 1, 2026 −4.1%Exit below $1.32 (+11.4%)38% 39/104+1.2% / −29.0%−76.4% / −99.5%
Schaff Trend CycleDoug Schaff · dailyOUTOct 7, 2026 −3.3%Not on one close36% 42/116−17.6% / −27.7%−94.8% / −99.3%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · dailyINSep 1, 2026 −4.1%Exit below $0.979 (−17.0%)36% 31/87−3.4% / −30.2%−79.9% / −99.4%
DP Trend ModelCarl Swenlin & Erin Swenlin · dailyINSep 2, 2026 −30.2%Not on one close41% 19/46−14.2% / −30.2%−83.7% / −99.4%
Elder Triple ScreenAlexander Elder · dailyOUTSep 25, 2026 −8.5%Not on one close46% 49/106+13.0% / −26.3%−50.2% / −99.3%
Holy GrailLinda Bradford Raschke & Larry Connors · dailyOUTNov 3, 2025 −35.9%Buy $1.19–$1.40 (+0.8%)62% 15/24+6.1% / −29.0%−28.5% / −99.5%
Breakouts & channels
Four-Week RuleRichard Donchian · dailyOUTOct 7, 2026 −3.3%Enter above $1.40 (+18.6%)39% 29/74−4.5% / −25.6%−91.2% / −99.5%
Turtle System 1Richard Dennis & William Eckhardt · dailyOUTOct 7, 2026 −3.3%Enter above $1.45 (+22.9%)27% 19/70−17.1% / −28.3%−95.4% / −99.5%
Turtle System 2Richard Dennis & William Eckhardt · dailyOUTOct 7, 2026 −3.3%Enter above $2.05 (+73.7%)33% 19/58−15.1% / −28.3%−93.4% / −99.5%
Clenow TrendAndreas F. Clenow · dailyOUTSep 29, 2025 −44.9%Enter above $1.70 (+44.1%)30% 9/30−6.6% / −30.2%−78.9% / −99.4%
Darvas BoxNicolas Darvas · dailyOUTOct 7, 2026 −3.3%Not on one close41% 28/68−2.7% / −25.6%−82.2% / −99.5%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · dailyOUTOct 7, 2026 −3.3%Enter above $1.47 (+24.4%)45% 30/66+8.5% / −25.8%−53.5% / −99.5%
Bollinger BreakoutJohn Bollinger · dailyOUTSep 24, 2026 −6.3%Enter above $1.42 (+20.1%)38% 43/114+0.3% / −25.4%−83.3% / −99.5%
Chandelier ExitChuck LeBeau · dailyOUTSep 8, 2026 −18.9%Enter above $1.36 (+15.3%)40% 41/102+3.8% / −26.0%−76.9% / −99.5%
Wilder Volatility SystemJ. Welles Wilder Jr. · dailyOUTSep 24, 2026 −6.3%Enter above $1.38 (+17.0%)43% 41/95−0.5% / −25.6%−86.4% / −99.5%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · dailyOUTOct 7, 2026 −3.3%Enter above $1.40 (+18.7%)37% 68/184−8.1% / −24.5%−93.7% / −99.5%
Chande Kroll StopTushar S. Chande & Stanley Kroll · dailyOUTSep 17, 2026 −11.9%Enter above $1.47 (+24.2%)35% 55/158+1.0% / −25.0%−77.2% / −99.5%
Acceleration BandsPrice Headley · dailyOUTSep 10, 2026 −15.7%Not on one close35% 28/80+6.0% / −25.6%−38.8% / −99.5%
TTM SqueezeJohn F. Carter · dailyOUTDec 15, 2025 −25.3%Not on one close45% 18/40−5.8% / −25.8%−54.9% / −99.5%
NR7 BreakoutToby Crabel · dailyOUTOct 7, 2026 −3.3%Enter above $1.19 (+0.8%)34% 125/372−10.3% / −25.5%−95.1% / −99.5%
Bollinger SqueezeJohn Bollinger · dailyOUTJun 27, 2025 +57.1%Not on one close50% 8/16+0.2% / −27.2%−30.3% / −99.3%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-endOUTJun 30, 2026 +51.7%Enter above $2.04 (+73.1%)38% 5/13−3.4% / −28.6%−78.3% / −99.3%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-endOUTJul 31, 2026 +57.5%Not on one close45% 5/11−8.4% / −28.6%−78.3% / −99.3%
Dual MomentumGary Antonacci · month-endOUTJun 30, 2026 +51.7%Enter above $2.27 (+92.5%)33% 3/9−7.5% / −28.6%−88.5% / −99.3%
Stocks on the MoveAndreas F. Clenow · dailyOUTDec 10, 2024 −6.3%Not on one close35% 8/23−7.0% / −30.0%−63.0% / −99.4%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-endOUTAug 31, 2020 −74.3%Enter above $1.79 (+51.4%)50% 1/2+0.9% / −29.1%−18.0% / −99.3%
Levy Relative StrengthRobert A. Levy · weeklyINSep 4, 2026 −30.6%Exit below $1.06 (−9.8%)34% 13/38−4.5% / −28.9%−74.4% / −99.3%
MACD Signal CrossGerald Appel · dailyOUTSep 18, 2026 −9.9%Enter above $1.71 (+44.6%)36% 80/221−10.3% / −29.0%−97.2% / −99.5%
Elder ImpulseAlexander Elder · dailyOUTOct 7, 2026 −3.3%Enter above $1.25 (+5.7%)31% 123/400−6.9% / −29.0%−83.8% / −99.5%
Know Sure ThingMartin J. Pring · dailyOUTSep 23, 2026 −9.9%Enter above $3.39 (+187.5%)41% 69/167−13.3% / −28.6%−93.3% / −99.5%
Coppock CurveEdwin S. C. Coppock · month-endINMay 30, 2025 +78.0%Exit below $0.756 (−35.9%)33% 7/21−10.5% / −19.6%−86.6% / −97.2%
CCI +100Donald R. Lambert · dailyOUTSep 9, 2026 −16.6%Enter above $1.45 (+23.1%)29% 76/262+3.2% / −25.6%−71.0% / −99.5%
TRIX Signal CrossJack K. Hutson · dailyOUTSep 23, 2026 −9.9%Not on one close41% 56/138−18.4% / −30.2%−96.0% / −99.4%
TSI Zero LineWilliam Blau · dailyINSep 1, 2026 −4.1%Exit below $0.973 (−17.6%)35% 30/86−3.3% / −30.2%−83.0% / −99.4%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-endINAug 31, 2026 +34.7%Exit below $1.16 (−1.6%)56% 20/36+7.7% / −28.6%−71.2% / −99.3%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-endOUTJul 31, 2026 +57.5%Not on one close40% 4/10−5.2% / −18.9%−78.3% / −96.4%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · dailyOUTDec 31, 2021 −88.6%Not on one close43% 3/7+4.4% / −28.6%−48.2% / −99.3%
PMO Signal CrossCarl Swenlin · dailyOUTSep 28, 2026 −11.3%Enter above $2.19 (+85.2%)36% 67/188−15.9% / −27.7%−93.3% / −99.3%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · dailyOUTApr 23, 2026 −8.5%Not on one close60% 18/30−7.8% / −25.3%−89.6% / −99.5%
RSI(2) PullbackLarry Connors & Cesar Alvarez · dailyINOct 7, 2026 −3.3%Sell above $1.19 (+0.4%)51% 34/67−7.8% / −27.1%−65.9% / −99.3%
Double 7sLarry Connors & Cesar Alvarez · dailyINOct 7, 2026 −3.3%Sell above $1.32 (+11.9%)59% 50/85−7.5% / −27.1%−68.8% / −99.3%
Bollinger ReversionJohn Bollinger · dailyINOct 7, 2026 −3.3%Sell above $1.28 (+8.6%)63% 74/117−12.3% / −25.4%−92.5% / −99.5%
Stochastic 20/80George C. Lane · dailyINMay 22, 2026 +18.0%Not on one close55% 40/73−26.9% / −25.4%−99.3% / −99.5%
Williams %RLarry Williams · dailyINSep 28, 2026 −11.3%Not on one close60% 87/145−22.2% / −25.3%−98.1% / −99.5%
DeMark 9-CountTom DeMark · dailyINMay 14, 2026 +6.3%Not on one close63% 27/43−1.0% / −25.6%−86.5% / −99.5%
Mayer MultipleTrace Mayer · dailyINSep 24, 2025 −49.6%Sell above $2.44 (+106.5%)75% 3/4−26.4% / −27.1%−99.3% / −99.3%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · dailyOUTFeb 3, 2026 +1.7%Buy below $1.06 (−10.0%)67% 24/36+2.7% / −27.7%−21.2% / −99.3%
Laguerre RSIJohn F. Ehlers · dailyOUTOct 6, 2026 −10.6%Enter above $1.27 (+7.7%)45% 75/168−22.6% / −25.8%−97.6% / −99.5%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · dailyOUTOct 6, 2026 −10.6%Enter above $1.21 (+2.5%)59% 137/234−6.5% / −25.8%−89.1% / −99.5%
IBS ReversionAlexander S. Pagonidis · dailyOUTOct 9, 2026 −0.8%Buy below $1.18 (0.0%)58% 659/1142−12.2% / −24.3%−90.8% / −99.5%
Connors %bLarry Connors & Cesar Alvarez · dailyINOct 9, 2026 −0.8%Sell above $1.36 (+15.0%)48% 13/27−13.8% / −27.1%−89.0% / −99.3%
Fisher TransformJohn F. Ehlers · dailyOUTOct 7, 2026 −3.3%Enter above $1.27 (+7.4%)34% 201/588−7.1% / −29.0%−94.6% / −99.5%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-endOUTAug 31, 2026 +34.7%Buy below $1.32 (+11.5%)52% 33/64−29.5% / −25.3%−99.3% / −99.5%
Volume & money flow
On-Balance VolumeJoseph E. Granville · dailyOUTSep 28, 2026 −11.3%Not on one close29% 110/379−4.5% / −25.4%−90.3% / −99.5%
Chaikin Money FlowMarc Chaikin · dailyOUTSep 1, 2026 −4.1%Not on one close45% 52/116−14.0% / −25.6%−94.7% / −99.5%
Money Flow IndexGene Quong & Avrum Soudack · dailyOUTSep 9, 2026 −16.6%Not on one close50% 14/28−16.3% / −25.3%−96.3% / −99.5%
Negative Volume IndexNorman Fosback & Paul Dysart · dailyOUTFeb 16, 2023 −79.6%Not on one close36% 8/22−8.6% / −28.5%−73.4% / −99.3%
Force IndexAlexander Elder · dailyINAug 31, 2026 +34.7%Exit below $0.903 (−23.5%)34% 100/293+6.6% / −25.0%−76.9% / −99.5%
Buff AveragesBuff Dormeier · dailyOUTSep 17, 2026 −11.9%Enter above $1.64 (+38.7%)36% 68/187−5.5% / −25.4%−86.3% / −99.5%
Chaikin OscillatorMarc Chaikin · dailyOUTSep 1, 2026 −4.1%Not on one close39% 116/300+2.7% / −25.6%−80.2% / −99.5%
Volume Flow IndicatorMarkos Katsanos · dailyOUTJun 3, 2026 +12.9%Not on one close33% 22/67−19.4% / −28.6%−94.2% / −99.3%
Klinger OscillatorStephen J. Klinger · dailyOUTSep 11, 2026 −14.5%Not on one close34% 167/495−16.1% / −29.5%−96.0% / −99.3%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · dailyOUTOct 6, 2026 −10.6%Not on one close37% 25/68−23.5% / −25.3%−97.1% / −99.5%
HikkakeDaniel L. Chesler · dailyOUTMay 12, 2026 +4.4%Not on one close42% 26/62+1.0% / −25.3%−76.2% / −99.5%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · dailyOUTMar 17, 2026 +68.6%Not on one close58% 30/52+2.0% / −25.7%−25.2% / −99.5%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · dailyOUTApr 30, 2026 −28.5%Buys Oct 3033% 8/24−24.2% / −24.3%−98.9% / −99.5%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · dailyOUTMay 5, 2026 −19.2%Enter above $1.47 (+24.7%)33% 8/24−26.0% / −29.0%−98.9% / −99.5%
Seasonal TimingSy Harding · dailyOUTMay 7, 2026 −15.1%Window opens Oct 1638% 9/24−19.9% / −29.0%−97.0% / −99.5%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · dailyOUTJan 5, 2026 −21.3%Buys Dec 2358% 14/24+1.5% / −24.3%−11.3% / −99.5%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · dailyOUTOct 5, 2026 −13.2%Buys Oct 2952% 153/296−3.1% / −24.3%−81.4% / −99.5%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · dailyINSep 30, 2026 −8.5%Sells Jun 3043% 3/7−7.3% / −24.3%−67.7% / −99.5%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · dailyOUTSep 4, 2026 −30.6%Buys Nov 2455% 125/228+2.7% / −24.3%−16.7% / −99.5%
January BarometerYale Hirsch & Jeffrey Hirsch · month-endINDec 30, 2022 −76.3%Not on one close40% 4/10−22.8% / −29.1%−98.0% / −99.3%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · dailyINOct 12, 2026 −0.8%Sells Oct 1646% 590/1283−31.9% / −24.3%−99.7% / −99.5%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · dailyOUTSep 16, 2026 −7.1%Buys Oct 2756% 109/194+7.9% / −24.3%−21.1% / −99.5%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · dailyINOct 2, 2026 −12.6%Sells Oct 1648% 146/304−16.3% / −24.3%−96.3% / −99.5%
Benchmark
Buy & HoldJohn C. Bogle · benchmarkINJun 26, 2014Always in–−23.5%−99.5%

If the market cracks: the storm test

How the storm test works
ExposureVery high8 of 10 points
  • Market swings3/3
  • Past crashes2/2
  • Debt3/3
  • Run-up0/2
  • It moves about 2.8× its index.
  • It fell about 1.8× as far as its index in past crashes.
  • It operating profit doesn't cover its interest.

Past crashes, peak to low

COVID crash Feb 2020 to Mar 2020 · back to its old high May 2020

GPRO−50%
S&P 500−34%

2022 bear market Jan 2022 to Sep 2022 · never got back

GPRO−54%
S&P 500−25%
  • Beta2.77Moves about 2.8× as much as the S&P 500 week to week.
  • Downside capture545%In months the S&P 500 fell, this fell 545% as much on average.
  • Two-year change−9%
  • From 52-week high−49%
  • Debt to equity1.12×
  • Interest cover−9.8×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Consumer Electronics · GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0.

Size and valuation
Market cap$244MWhat the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)$569MTotal sales. The market values it at 0.4× sales.
P/E ration/aLost money over the last year, so there is no profit to divide by.
Profit and growth
Profit margin−28.5%Spends more than it brings in.
Revenue growth−23.9%The last four quarters' sales against the four before.
Return on equity−497.2%Yearly profit as a share of shareholders' money in the business.
Free cash flow$59.1MCash left after running and investing in the business.
Balance sheet
Total equity$76.5MWhat it owns minus what it owes.
Total debt$86.0MLoans and bonds it has to pay back, with interest.
Cash$27.3MCash and short-term investments on hand.
Debt to equity1.12×Moderate.
Interest cover−9.8×Operating profit divided by interest. Under 2× means one bad year could make the interest hard to pay.
Wall Street
Average analyst target$0.5058% below the close, from 1 analysts (range $0.50 to $0.50).

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-06-30; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

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