Industrials & rentals

Franklin Covey (FC)

$18.62 −0.3% on the day·+6.0% in a year·close Oct 13, 2026

Your signal

Sell30 / 100

Sell: 30 is at or below your Sell line of 40. Plays in (46%) scores 46 and lifts it; Off the high (−27% from its 1-year high) scores 10 and holds it back.

Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.

Factor you weight	FC	Points	Weight	Adds
Plays in	46%	46	40	18.4
Off the high	−27% from its 1-year high	10	30	3.0
Trend	−5% vs 200-day	30	30	9.0

Email me when it flips

Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works

All 18 factors for FC

Factor	FC	Points	What it is
Plays in	46%	46	The share of the plays you count that hold it now.
Analysts' upside	+66% · 3 analysts · capped: below 200-day	50	How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price.
Analysts' rating	–	–	The analysts' average recommendation: strong buy scores 100, hold or worse 0.
P/E	109.5×	8	Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-05-31.
Forward P/E	13.3×	66	Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance.
PEG	0.95	69	P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance.
Price to sales	0.8×	91	Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-05-31.
Price to book	4.9×	33	Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-05-31.
Dividend yield	none	0	Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance.
Earnings growth	−78%	6	Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-05-31.
Revenue growth	−6%	5	Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-05-31.
Profit margin	1%	20	Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-05-31.
Return on equity	5%	28	Profit as a share of shareholders' equity. Higher ranks higher. Source: SEC filings to 2026-05-31.
Debt to equity	0.44×	57	Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-05-31.
Off the high	−27% from its 1-year high	10	How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it.
Trend	−5% vs 200-day	30	How far the price sits above its 200-day average. Higher ranks higher.
1-year momentum	+6%	40	The price change over the last 12 months. Higher ranks higher.
Low crash exposure	3/10 · moderate	70	The storm test: 100 for no exposure, 10 points off per point of exposure.

The read

Test a theory on FC

46 of the 100 plays hold FC right now.
The volume plays mostly say in.
It closed 5% below its 200-day average and 27% below its 52-week high.
Crash exposure reads moderate: it moves about 1.2× its index and fell about 1.3× as far as its index in past crashes.
Analysts' average 12-month target is $31.00, 66% above the close (3 analysts).

This analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.

Plays in46 / 100Every play Be The Puck tests, in 7 families.

Crash exposureModerate3 of 10 on the storm test Mayer Multiple0.95×Price ÷ its 200-day average (−5%). Higher than on 27% of days since 2005. Above 2.4 is Mayer's overheated zone.

The most accurate play in each family

Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about FC now.

Trend followingHoly GrailOUT42% of 12,813 calls rightOn FC: right 10 of 24 · Out since May 15, 2026 Breakouts & channelsP&F Double TopOUT37% of 36,314 calls rightOn FC: right 52 of 177 · Out since Aug 13, 2026 Momentum12-1 MomentumIN44% of 8,156 calls rightOn FC: right 19 of 43 · In since Jun 30, 2026 Mean reversionBollinger ReversionOUT64% of 53,095 calls rightOn FC: right 149 of 221 · Out since Oct 7, 2026 Volume & money flowMoney Flow IndexOUT59% of 13,925 calls rightOn FC: right 34 of 55 · Out since Apr 10, 2026 Candles & chart patternsEngulfing SwitchIN50% of 38,976 calls rightOn FC: right 94 of 157 · In since Sep 11, 2025 CalendarHalloween IndicatorOUT54% of 12,345 calls rightOn FC: right 22 of 43 · Out since Apr 30, 2026

A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.

FC, day by day

How to read candlesticks

Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.

What moved FC lately

No session in the last 30 moved it twice a normal day against the S&P 500; these were its largest, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured

Mon Oct 12+2.9% against the S&P 5001.3× a normal day

FC +2.9%, the S&P 500 −0.1% that session.

HeadlineStock Traders Daily · Oct 11, 2:36 pm ET
The Technical Signals Behind (FC) That Institutions Follow

Wed Oct 7+3.7% against the S&P 5001.7× a normal day

FC +3.4%, the S&P 500 −0.2% that session; +6.9% against the S&P 500 over five sessions.

HeadlineAD HOC NEWS · Oct 7, 12:11 am ET
Franklin Covey stock gained 1.61 percent as new book launched
HeadlineYahoo Finance · Oct 7, 4:30 pm ETafter that close
CF Industries Holdings, Inc. Declares Quarterly Dividend and Confirms Dates for Third Quarter 2026 Results and Conference Call

Wed Sep 2−3.7% against the S&P 5001.1× a normal day

FC −3.3%, the S&P 500 +0.5% that session; −6.8% against the S&P 500 over five sessions.

Leadership changeSEC filing (8-K) · Sep 1, 4:17 pm ET
Franklin Covey reports an executive or board change
After leadership-change filings, stocks did worse than their index at the first close after the news 56% of the time (281 of 504 on 116 stocks; median move −0.2%). No direction was expected. Low predictability
FC after leadership-change filings: behind its index at the first close after the news 3 of 4 times (median −1.9%).

Two years of calls, week by week

InOutShare of plays in

One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.

Every play on FC

All 100 plays, by family.

Trend following10 of 30 in Breakouts & channels7 of 15 in Momentum9 of 17 in Mean reversion7 of 15 in Volume & money flow7 of 9 in Candles & chart patterns2 of 3 in Calendar4 of 11 in

Calls right: how often the play's calls on FC went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.

Play	Call	Since	Next move	Calls right	Annual return	Worst drawdown
Trend following
PB EMABitcoin Playboy · daily	IN	Oct 7, 2026 +3.2%	Exit below $17.97 (−3.5%)	22% 166/739	−6.9% / +9.8%	−95.2% / −78.6%
Bull Market Support BandBenjamin Cowen · weekly	OUT	Jul 17, 2026 −8.2%	Enter above $20.62 (+10.8%)	22% 26/118	+1.7% / +9.8%	−72.8% / −78.6%
Ripster EMA CloudRipster · daily	OUT	Aug 10, 2026 −13.2%	Enter above $18.80 (+1.0%)	17% 80/474	−5.8% / +9.8%	−93.2% / −78.6%
Trend TemplateMark Minervini · daily	OUT	Jul 2, 2026 −14.5%	Not on one close	12% 23/188	−0.5% / +9.9%	−74.0% / −78.6%
Stage AnalysisStan Weinstein · weekly	OUT	Sep 4, 2026 −2.1%	Enter above $20.99 (+12.7%)	17% 17/98	+0.1% / +9.8%	−81.2% / −78.6%
Stage 2 + Mansfield RSStan Weinstein · weekly	OUT	Aug 14, 2026 −8.0%	Enter above $20.99 (+12.7%)	18% 19/103	+1.5% / +9.8%	−70.8% / −78.6%
10-Month SMAMeb Faber · month-end	OUT	Sep 30, 2026 +8.9%	Enter above $19.73 (+5.9%)	26% 13/50	+6.6% / +9.8%	−74.5% / −78.6%
200-Day RulePaul Tudor Jones · daily	OUT	Sep 2, 2026 −1.3%	Enter above $19.62 (+5.4%)	9% 25/264	−3.2% / +9.8%	−88.6% / −78.6%
Golden CrossMarket tradition · daily	OUT	Oct 1, 2026 +6.8%	Enter above $66.44 (+256.8%)	25% 11/44	+3.6% / +9.8%	−71.6% / −78.6%
Granville 200-DayJoseph E. Granville · daily	OUT	Sep 2, 2026 −1.3%	Enter above $19.62 (+5.4%)	11% 16/148	+1.4% / +9.8%	−86.1% / −78.6%
Hull Moving AverageAlan Hull · weekly	OUT	Jul 2, 2026 −14.5%	Enter above $19.12 (+2.7%)	29% 45/156	−1.5% / +9.8%	−77.4% / −78.6%
Kaufman Adaptive MAPerry J. Kaufman · daily	IN	Oct 7, 2026 +3.2%	Exit below $18.16 (−2.5%)	21% 179/863	−7.7% / +9.8%	−96.1% / −78.6%
TEMA CrossoverPatrick G. Mulloy · daily	IN	Sep 30, 2026 +8.9%	Exit below $9.94 (−46.6%)	35% 89/257	+6.9% / +9.8%	−62.5% / −78.6%
Seykota 15/150Ed Seykota · daily	OUT	Jul 24, 2026 −9.6%	Enter above $63.59 (+241.5%)	21% 9/43	+2.8% / +9.9%	−74.9% / −78.6%
Guppy Multiple MAsDaryl Guppy · daily	OUT	Jul 8, 2026 −4.7%	Enter above $29.44 (+58.1%)	19% 29/152	−1.2% / +9.8%	−76.1% / −78.6%
Ichimoku CloudGoichi Hosoda · daily	OUT	Jul 24, 2026 −9.6%	Enter above $22.41 (+20.4%)	20% 27/132	+0.4% / +9.8%	−74.0% / −78.6%
SupertrendOlivier Seban · daily	IN	Oct 12, 2026 −0.3%	Exit below $16.85 (−9.5%)	29% 42/143	+4.1% / +9.8%	−79.3% / −78.6%
Williams AlligatorBill Williams · daily	OUT	Jul 8, 2026 −4.7%	Not on one close	40% 130/328	−1.5% / +9.8%	−69.0% / −78.6%
Vortex IndicatorEtienne Botes & Douglas Siepman · daily	IN	Oct 7, 2026 +3.2%	Exit below $15.52 (−16.6%)	34% 222/649	+0.9% / +9.8%	−83.1% / −78.6%
AroonTushar S. Chande · daily	OUT	Aug 18, 2026 −5.1%	Enter above $19.47 (+4.6%)	34% 84/244	+1.2% / +9.8%	−76.8% / −78.6%
Parabolic SARJ. Welles Wilder Jr. · daily	IN	Oct 1, 2026 +6.8%	Exit below $17.40 (−6.6%)	34% 162/477	+0.6% / +9.8%	−89.4% / −78.6%
ADX TrendJ. Welles Wilder Jr. · daily	IN	Oct 8, 2026 +2.0%	Exit below $17.79 (−4.4%)	36% 46/129	+4.2% / +9.8%	−53.9% / −78.6%
MACD Zero LineGerald Appel · daily	OUT	Jul 7, 2026 −14.2%	Enter above $19.54 (+4.9%)	22% 48/220	−2.5% / +9.8%	−88.8% / −78.6%
Zweig 4% ModelMartin Zweig · weekly	IN	Oct 9, 2026 +2.6%	Exit below $17.42 (−6.4%)	31% 86/279	+1.5% / +9.8%	−71.6% / −78.6%
MAMA/FAMA CrossJohn F. Ehlers · daily	IN	Oct 8, 2026 +2.0%	Exit below $15.95 (−14.3%)	27% 69/257	−2.3% / +9.8%	−88.0% / −78.6%
Schaff Trend CycleDoug Schaff · daily	IN	Oct 7, 2026 +3.2%	Not on one close	32% 81/253	+3.3% / +9.8%	−57.0% / −78.6%
Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily	OUT	Jul 8, 2026 −4.7%	Enter above $19.63 (+5.4%)	23% 46/196	−0.8% / +9.8%	−84.4% / −78.6%
DP Trend ModelCarl Swenlin & Erin Swenlin · daily	OUT	Jul 15, 2026 −7.7%	Enter above $32.08 (+72.3%)	22% 25/112	−0.6% / +9.8%	−71.5% / −78.6%
Elder Triple ScreenAlexander Elder · daily	OUT	May 1, 2026 −13.3%	Not on one close	35% 70/200	+3.4% / +9.8%	−65.7% / −78.6%
Holy GrailLinda Bradford Raschke & Larry Connors · daily	OUT	May 15, 2026 −9.1%	Not on one close	42% 10/24	+2.5% / +9.8%	−17.7% / −78.6%
Breakouts & channels
Four-Week RuleRichard Donchian · daily	IN	Oct 12, 2026 −0.3%	Exit below $16.37 (−12.1%)	31% 40/131	−1.4% / +9.8%	−89.9% / −78.6%
Turtle System 1Richard Dennis & William Eckhardt · daily	OUT	Jul 2, 2026 −14.5%	Enter above $22.50 (+20.8%)	32% 41/130	+2.4% / +9.8%	−60.1% / −78.6%
Turtle System 2Richard Dennis & William Eckhardt · daily	OUT	Jul 2, 2026 −14.5%	Enter above $22.50 (+20.8%)	35% 30/86	+2.8% / +9.8%	−52.9% / −78.6%
Clenow TrendAndreas F. Clenow · daily	OUT	Jul 8, 2026 −4.7%	Enter above $56.43 (+203.1%)	27% 24/90	+2.0% / +9.8%	−55.7% / −78.6%
Darvas BoxNicolas Darvas · daily	OUT	May 15, 2026 −9.1%	Not on one close	29% 32/110	−2.2% / +9.8%	−76.9% / −78.6%
Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily	OUT	May 12, 2026 −13.2%	Enter above $19.51 (+4.8%)	32% 46/146	+2.2% / +9.8%	−66.5% / −78.6%
Bollinger BreakoutJohn Bollinger · daily	IN	Oct 12, 2026 −0.3%	Exit below $17.57 (−5.6%)	35% 76/219	+3.8% / +9.8%	−53.1% / −78.6%
Chandelier ExitChuck LeBeau · daily	IN	Oct 12, 2026 −0.3%	Exit below $16.99 (−8.7%)	32% 68/213	−2.4% / +9.8%	−83.0% / −78.6%
Wilder Volatility SystemJ. Welles Wilder Jr. · daily	IN	Oct 12, 2026 −0.3%	Exit below $16.60 (−10.8%)	35% 62/179	+3.4% / +9.8%	−70.4% / −78.6%
P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily	OUT	Aug 13, 2026 −7.5%	Enter above $19.50 (+4.7%)	29% 52/177	−4.8% / +9.8%	−85.4% / −78.6%
Chande Kroll StopTushar S. Chande & Stanley Kroll · daily	IN	Oct 8, 2026 +2.0%	Exit below $17.55 (−5.7%)	25% 93/373	−4.5% / +9.8%	−87.6% / −78.6%
Acceleration BandsPrice Headley · daily	OUT	Apr 21, 2026 −19.9%	Not on one close	31% 45/144	+4.4% / +9.8%	−36.8% / −78.6%
TTM SqueezeJohn F. Carter · daily	IN	Oct 12, 2026 −0.3%	Exit below $11.96 (−35.8%)	31% 44/141	−0.7% / +9.8%	−52.1% / −78.6%
NR7 BreakoutToby Crabel · daily	IN	Oct 1, 2026 +6.8%	Exit below $17.18 (−7.7%)	33% 218/659	+6.5% / +9.8%	−70.9% / −78.6%
Bollinger SqueezeJohn Bollinger · daily	OUT	Jul 2, 2026 −14.5%	Not on one close	26% 11/42	+0.6% / +9.8%	−22.0% / −78.6%
Momentum
12-Month MomentumMoskowitz, Ooi & Pedersen · month-end	OUT	Sep 30, 2026 +8.9%	Enter above $17.61 (−5.4%)	44% 16/36	+6.9% / +10.1%	−66.9% / −78.6%
12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end	IN	Jun 30, 2026 −24.1%	Not on one close	44% 19/43	+4.9% / +10.1%	−67.8% / −78.6%
Dual MomentumGary Antonacci · month-end	OUT	Dec 30, 2022 −60.2%	Enter above $19.58 (+5.1%)	34% 11/32	+3.7% / +10.1%	−70.8% / −78.6%
Stocks on the MoveAndreas F. Clenow · daily	OUT	Feb 17, 2026 +6.9%	Not on one close	17% 26/156	+1.1% / +9.8%	−63.0% / −78.6%
52-Week HighThomas J. George & Chuan-Yang Hwang · month-end	OUT	Jul 31, 2026 −13.2%	Enter above $24.27 (+30.4%)	27% 8/30	+3.0% / +9.8%	−52.3% / −78.6%
Levy Relative StrengthRobert A. Levy · weekly	OUT	Aug 14, 2026 −8.0%	Enter above $21.94 (+17.8%)	21% 25/118	+3.3% / +9.8%	−79.0% / −78.6%
MACD Signal CrossGerald Appel · daily	IN	Sep 30, 2026 +8.9%	Exit below $14.47 (−22.3%)	32% 147/453	+1.7% / +9.8%	−75.9% / −78.6%
Elder ImpulseAlexander Elder · daily	IN	Oct 6, 2026 +6.7%	Exit below $17.96 (−3.6%)	27% 220/825	−4.7% / +9.8%	−94.7% / −78.6%
Know Sure ThingMartin J. Pring · daily	IN	Oct 1, 2026 +6.8%	Exit below $7.69 (−58.7%)	37% 118/319	+4.2% / +9.8%	−54.7% / −78.6%
Coppock CurveEdwin S. C. Coppock · month-end	IN	Mar 31, 2026 +17.9%	Exit below $13.79 (−25.9%)	28% 7/25	+3.5% / +4.8%	−66.9% / −78.6%
CCI +100Donald R. Lambert · daily	IN	Oct 8, 2026 +2.0%	Exit below $18.02 (−3.2%)	27% 147/535	+1.4% / +9.8%	−67.7% / −78.6%
TRIX Signal CrossJack K. Hutson · daily	IN	Oct 6, 2026 +6.7%	Not on one close	35% 93/263	+5.4% / +9.8%	−49.8% / −78.6%
TSI Zero LineWilliam Blau · daily	OUT	Jul 8, 2026 −4.7%	Enter above $19.72 (+5.9%)	22% 48/220	−3.3% / +9.8%	−89.7% / −78.6%
13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end	OUT	Jul 31, 2026 −13.2%	Enter above $18.24 (−2.0%)	25% 23/93	+3.4% / +10.1%	−63.1% / −78.6%
Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end	IN	Jun 30, 2026 −24.1%	Not on one close	41% 15/37	+1.8% / +5.0%	−67.8% / −78.6%
Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily	OUT	Nov 29, 2024 −48.8%	Not on one close	41% 14/34	+1.7% / +10.1%	−69.9% / −78.6%
PMO Signal CrossCarl Swenlin · daily	IN	Oct 2, 2026 +7.4%	Exit below $13.44 (−27.8%)	30% 104/341	+3.2% / +9.8%	−72.1% / −78.6%
Mean reversion
RSI 30/70J. Welles Wilder Jr. · daily	IN	Sep 21, 2026 +6.2%	Not on one close	62% 25/40	+7.5% / +9.8%	−63.4% / −78.6%
RSI(2) PullbackLarry Connors & Cesar Alvarez · daily	OUT	Sep 14, 2026 +2.1%	Not on one close	64% 191/298	+6.4% / +9.8%	−27.6% / −78.6%
Double 7sLarry Connors & Cesar Alvarez · daily	OUT	Oct 1, 2026 +6.8%	Not on one close	63% 219/350	+1.8% / +9.8%	−53.7% / −78.6%
Bollinger ReversionJohn Bollinger · daily	OUT	Oct 7, 2026 +3.2%	Buy below $16.39 (−12.0%)	67% 149/221	+11.4% / +9.8%	−64.5% / −78.6%
Stochastic 20/80George C. Lane · daily	OUT	Oct 13, 2026 0.0%	Not on one close	60% 88/147	+5.3% / +9.8%	−71.5% / −78.6%
Williams %RLarry Williams · daily	OUT	Oct 13, 2026 0.0%	Not on one close	65% 188/291	+9.2% / +9.8%	−71.7% / −78.6%
DeMark 9-CountTom DeMark · daily	OUT	Oct 13, 2026 0.0%	Not on one close	58% 43/74	+2.3% / +9.8%	−75.3% / −78.6%
Mayer MultipleTrace Mayer · daily	IN	Jul 8, 2005 +140.3%	Sell above $47.42 (+154.7%)	50% 2/4	+9.0% / +9.8%	−78.6% / −78.6%
ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily	OUT	Apr 28, 2026 −16.3%	Buy below $15.58 (−16.3%)	62% 20/32	+0.8% / +9.8%	−52.1% / −78.6%
Laguerre RSIJohn F. Ehlers · daily	IN	Oct 1, 2026 +6.8%	Exit below $17.73 (−4.8%)	48% 159/334	+9.4% / +9.8%	−62.3% / −78.6%
StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily	IN	Sep 4, 2026 −2.1%	Exit below $18.31 (−1.7%)	51% 216/422	−1.0% / +9.8%	−75.6% / −78.6%
IBS ReversionAlexander S. Pagonidis · daily	IN	Oct 13, 2026 0.0%	Sell above $18.62 (0.0%)	56% 1025/1823	+4.6% / +9.8%	−54.2% / −78.6%
Connors %bLarry Connors & Cesar Alvarez · daily	OUT	Oct 7, 2026 +3.2%	Not on one close	59% 57/96	+6.1% / +9.8%	−58.2% / −78.6%
Fisher TransformJohn F. Ehlers · daily	IN	Sep 30, 2026 +8.9%	Exit below $18.81 (+1.0%)	35% 370/1053	+0.5% / +9.8%	−77.6% / −78.6%
1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end	IN	Jul 31, 2026 −13.2%	Sell above $17.44 (−6.3%)	55% 68/123	+3.4% / +9.8%	−67.2% / −78.6%
Volume & money flow
On-Balance VolumeJoseph E. Granville · daily	IN	Sep 30, 2026 +8.9%	Not on one close	25% 164/669	+2.0% / +9.8%	−68.7% / −78.6%
Chaikin Money FlowMarc Chaikin · daily	IN	Oct 8, 2026 +2.0%	Not on one close	40% 85/211	+4.4% / +9.8%	−65.4% / −78.6%
Money Flow IndexGene Quong & Avrum Soudack · daily	OUT	Apr 10, 2026 −13.6%	Not on one close	62% 34/55	+10.0% / +9.8%	−61.9% / −78.6%
Negative Volume IndexNorman Fosback & Paul Dysart · daily	OUT	Jan 20, 2026 −9.2%	Enter above $23.38 (+25.6%)	32% 51/161	−1.2% / +9.8%	−70.8% / −78.6%
Force IndexAlexander Elder · daily	IN	Oct 6, 2026 +6.7%	Exit below $17.94 (−3.6%)	22% 160/715	−4.5% / +9.8%	−92.8% / −78.6%
Buff AveragesBuff Dormeier · daily	IN	Oct 7, 2026 +3.2%	Exit below $12.65 (−32.0%)	33% 132/403	+0.7% / +9.8%	−75.2% / −78.6%
Chaikin OscillatorMarc Chaikin · daily	IN	Sep 25, 2026 +7.6%	Exit below $18.62 (0.0%)	38% 198/521	+1.2% / +9.8%	−81.2% / −78.6%
Volume Flow IndicatorMarkos Katsanos · daily	IN	Apr 14, 2026 −19.1%	Not on one close	24% 31/129	−2.0% / +9.8%	−81.4% / −78.6%
Klinger OscillatorStephen J. Klinger · daily	IN	Sep 22, 2026 +6.0%	Not on one close	34% 296/881	+3.6% / +9.8%	−71.4% / −78.6%
Candles & chart patterns
Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily	IN	Sep 11, 2025 −4.5%	Not on one close	60% 94/157	+12.6% / +9.8%	−53.9% / −78.6%
HikkakeDaniel L. Chesler · daily	IN	Oct 1, 2026 +6.8%	Exit below $16.37 (−12.1%)	37% 40/109	+3.4% / +9.8%	−68.9% / −78.6%
Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily	OUT	Jul 14, 2026 −9.2%	Not on one close	43% 19/44	+2.1% / +9.8%	−21.9% / −78.6%
Calendar
Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 30, 2026 −12.2%	Buys Oct 30	51% 22/43	+7.0% / +9.8%	−78.9% / −78.6%
Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily	OUT	Apr 20, 2026 −20.4%	Not on one close	53% 23/43	+4.9% / +9.8%	−77.7% / −78.6%
Seasonal TimingSy Harding · daily	OUT	Apr 23, 2026 −14.8%	Window opens Oct 16	60% 26/43	+3.3% / +9.8%	−79.5% / −78.6%
Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily	OUT	Jan 5, 2026 +8.3%	Buys Dec 23	55% 24/44	+3.6% / +9.8%	−15.4% / −78.6%
Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily	OUT	Oct 5, 2026 +7.3%	Buys Oct 29	48% 254/526	+4.0% / +9.8%	−54.9% / −78.6%
Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily	IN	Sep 30, 2026 +8.9%	Sells Jun 30	45% 5/11	+6.1% / +9.8%	−33.2% / −78.6%
Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily	OUT	Sep 4, 2026 −2.1%	Buys Nov 24	51% 205/400	+2.8% / +9.8%	−42.0% / −78.6%
January BarometerYale Hirsch & Jeffrey Hirsch · month-end	IN	Dec 30, 2022 −60.2%	Not on one close	50% 10/20	+0.3% / +9.8%	−78.0% / −78.6%
Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily	IN	Oct 12, 2026 −0.3%	Sells Oct 16	51% 1162/2284	+14.1% / +9.8%	−69.4% / −78.6%
Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily	OUT	Sep 16, 2026 +4.5%	Buys Oct 27	50% 175/348	+0.8% / +9.8%	−28.7% / −78.6%
Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily	IN	Oct 2, 2026 +7.4%	Sells Oct 16	49% 263/541	+4.6% / +9.8%	−50.2% / −78.6%
Benchmark
Buy & HoldJohn C. Bogle · benchmark	IN	Jan 3, 2005	Always in	–	+9.8%	−78.6%

If the market cracks: the storm test

How the storm test works

ExposureModerate3 of 10 points

Market swings2/3
Past crashes1/2
Debt0/3
Run-up0/2

It moves about 1.2× its index.
It fell about 1.3× as far as its index in past crashes.

Past crashes, peak to low

Financial crisis Oct 2007 to Mar 2009 · back to its old high Mar 2010

FC−52%

S&P 500−57%

COVID crash Feb 2020 to Mar 2020 · back to its old high Jul 2021

FC−62%

S&P 500−34%

2022 bear market Jan 2022 to Jun 2022 · back to its old high Jul 2022

FC−27%

S&P 500−25%

Beta1.17Moves about 1.2× as much as the S&P 500 week to week.
Downside capture386%In months the S&P 500 fell, this fell 386% as much on average.
Two-year change−54%
From 52-week high−27%
Debt to equity0.01×
Net debt / EBITDANet cashHolds more cash than debt.
Interest cover11.7×

A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.

The business behind the price

How to judge these numbers

Education & Training Services · Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division.

Size and valuation
Market cap	–	What the whole company is worth at today's price: share price × shares outstanding.
Revenue (last 12 months)	$263M	Total sales.
P/E ratio	109.5×	Buyers pay $110 for each $1 of the last year's profit.
Forward P/E	13.3×	Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow.
Price to book	4.9×	Price against the company's net assets (its equity) per share.

Profit and growth
Profit margin	0.8%	Keeps 1¢ of each dollar of sales as profit.
Revenue growth	−6.1%	The last four quarters' sales against the four before.
Earnings growth	−78.5%	Same comparison for profit.
Return on equity	5.1%	Yearly profit as a share of shareholders' money in the business.
Free cash flow	$24.6M	Cash left after running and investing in the business.

Balance sheet
Total equity	$66.9M	What it owns minus what it owes.
Total debt	$0	Loans and bonds it has to pay back, with interest.
Cash	$12.0M	Cash and short-term investments on hand.
Debt to equity	0.00×	Comfortable.
Interest cover	11.7×	Interest is easily paid from profit.

Wall Street
Average analyst target	$31.00	66% above the close, from 3 analysts (range $25.00 to $38.00).

P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-05-31; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.

Reports for Be The Puck Members.

FC: the briefWhat the plays, the levels and the business say, in plain English. Rebuilt nightly.Members Industrials & rentals: what the plays sayEvery covered name in the sector, side by side.Members Debt decides who survives a crashThe storm test on every covered stock.Members Is this a bubble?The gauges in October 2026, and what history says about timing.Members

Another stock

Email me Test a theory