Consumer & retail
Listed on the Toronto Stock Exchange; prices in Canadian dollars. All 218 TSX stocks.
Your signal
Buy: 64 is at or above your Buy line of 60. Off the high (−6% from its 1-year high) scores 79 and lifts it; Plays in (58%) scores 58 and holds it back.
Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.
| Factor you weight | DOL | Points | Weight | Adds |
|---|---|---|---|---|
| Plays in | 58% | 58 | 40 | 23.2 |
| Off the high | −6% from its 1-year high | 79 | 30 | 23.7 |
| Trend | +5% vs 200-day | 58 | 30 | 17.4 |
Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works
| Factor | DOL | Points | What it is |
|---|---|---|---|
| Plays in | 58% | 58 | The share of the plays you count that hold it now. |
| Analysts' upside | +8% · 17 analysts | 39 | How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price. |
| Analysts' rating | 1.9 · buy | 53 | The analysts' average recommendation: strong buy scores 100, hold or worse 0. |
| P/E | 38.7× | 27 | Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: Yahoo Finance. |
| Forward P/E | 33.0× | 10 | Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance. |
| PEG | 2.41 | 25 | P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance. |
| Price to sales | 6.6× | 26 | Market value over the last 12 months' revenue. Lower ranks higher. Source: Yahoo Finance. |
| Price to book | 35.1× | 2 | Price over book value (assets minus debts) per share. Lower ranks higher. Source: Yahoo Finance. |
| Dividend yield | 0.2% | 6 | Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: Yahoo Finance. |
| Earnings growth | +11% | 39 | Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance. |
| Revenue growth | +18% | 58 | Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: Yahoo Finance. |
| Profit margin | 17% | 62 | Net profit as a share of revenue. Higher ranks higher. Source: Yahoo Finance. |
| Return on equity | 93% | 98 | Profit as a share of shareholders' equity. Higher ranks higher. Source: Yahoo Finance. |
| Debt to equity | 4.00× | 3 | Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: Yahoo Finance. |
| Off the high | −6% from its 1-year high | 79 | How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it. |
| Trend | +5% vs 200-day | 58 | How far the price sits above its 200-day average. Higher ranks higher. |
| 1-year momentum | +11% | 45 | The price change over the last 12 months. Higher ranks higher. |
| Low crash exposure | 3/10 · moderate | 70 | The storm test: 100 for no exposure, 10 points off per point of exposure. |
The read
Test a theory on DOLThis analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.
Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about DOL now.
A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.
Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.
Its biggest move against the S&P/TSX in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured
DOL +5.5%, the S&P/TSX −0.3% that session; +7.1% against the S&P/TSX over five sessions.
DOL reported earnings per share of 1.29 against 1.26 expected: a 2.7% beat.
After small beats, stocks did better than their index at the first close after the news 51% of the time (1,404 of 2,760 on 305 stocks; median move +0.1%). Low predictability
DOL after small beats: ahead of its index at the first close after the news 10 of 16 times (median +2.4%).
One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.
All 100 plays, by family.
Calls right: how often the play's calls on DOL went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2009. Click a column to sort.Sort with the menu above the list.
| Play | Call | Since | Next move | Calls right | Annual return | Worst drawdown |
|---|---|---|---|---|---|---|
| Trend following | ||||||
| PB EMABitcoin Playboy · daily | IN | Sep 21, 2026 +8.0% | Exit below C$183.63 (−4.8%) | 30% 134/450 | +11.4% / +27.0% | −32.1% / −45.1% |
| Bull Market Support BandBenjamin Cowen · weekly | IN | Sep 25, 2026 +5.2% | Exit below C$183.23 (−5.0%) | 24% 17/70 | +17.3% / +27.2% | −36.8% / −45.1% |
| Ripster EMA CloudRipster · daily | IN | Sep 25, 2026 +5.2% | Exit below C$182.38 (−5.5%) | 23% 62/272 | +13.7% / +27.7% | −32.8% / −45.1% |
| Trend TemplateMark Minervini · daily | OUT | Mar 18, 2026 +2.0% | Not on one close | 19% 36/187 | +10.0% / +27.3% | −27.5% / −45.1% |
| Stage AnalysisStan Weinstein · weekly | OUT | Mar 20, 2026 +7.0% | Enter above C$209.10 (+8.4%) | 27% 13/49 | +19.7% / +27.2% | −23.9% / −45.1% |
| Stage 2 + Mansfield RSStan Weinstein · weekly | OUT | Mar 20, 2026 +7.0% | Enter above C$205.17 (+6.3%) | 35% 25/71 | +14.6% / +27.1% | −22.4% / −45.1% |
| 10-Month SMAMeb Faber · month-end | OUT | Aug 31, 2026 +10.3% | Enter above C$182.27 (−5.5%) | 41% 7/17 | +21.8% / +27.2% | −28.7% / −45.1% |
| 200-Day RulePaul Tudor Jones · daily | IN | Oct 6, 2026 +3.8% | Exit below C$184.47 (−4.4%) | 23% 15/64 | +23.8% / +27.2% | −28.5% / −45.1% |
| Golden CrossMarket tradition · daily | OUT | Aug 31, 2026 +10.3% | Enter above C$332.38 (+72.3%) | 47% 7/15 | +24.2% / +27.2% | −25.1% / −45.1% |
| Granville 200-DayJoseph E. Granville · daily | OUT | Aug 20, 2026 +3.1% | Enter above C$535.72 (+177.6%) | 21% 12/57 | +22.3% / +27.5% | −40.5% / −45.1% |
| Hull Moving AverageAlan Hull · weekly | IN | Oct 9, 2026 +0.5% | Exit below C$165.10 (−14.4%) | 41% 45/111 | +14.9% / +27.9% | −33.9% / −45.1% |
| Kaufman Adaptive MAPerry J. Kaufman · daily | IN | Sep 16, 2026 +10.6% | Exit below C$185.90 (−3.7%) | 24% 144/612 | +9.7% / +27.5% | −36.9% / −45.1% |
| TEMA CrossoverPatrick G. Mulloy · daily | IN | Sep 23, 2026 +8.2% | Exit below C$139.02 (−28.0%) | 36% 70/193 | +9.5% / +27.2% | −48.8% / −45.1% |
| Seykota 15/150Ed Seykota · daily | IN | Oct 1, 2026 +5.3% | Exit below C$136.09 (−29.5%) | 25% 2/8 | +24.3% / +27.0% | −29.1% / −45.1% |
| Guppy Multiple MAsDaryl Guppy · daily | IN | Oct 6, 2026 +3.8% | Exit below C$164.56 (−14.7%) | 33% 32/96 | +15.3% / +27.6% | −34.8% / −45.1% |
| Ichimoku CloudGoichi Hosoda · daily | IN | Oct 6, 2026 +3.8% | Exit below C$181.91 (−5.7%) | 25% 22/89 | +13.8% / +27.7% | −37.9% / −45.1% |
| SupertrendOlivier Seban · daily | IN | Sep 21, 2026 +8.0% | Exit below C$182.71 (−5.3%) | 42% 48/114 | +15.7% / +28.2% | −39.6% / −45.1% |
| Williams AlligatorBill Williams · daily | IN | Oct 5, 2026 +5.4% | Not on one close | 40% 100/252 | +11.9% / +28.2% | −33.9% / −45.1% |
| Vortex IndicatorEtienne Botes & Douglas Siepman · daily | IN | Sep 21, 2026 +8.0% | Exit below C$164.64 (−14.7%) | 35% 162/464 | +9.4% / +28.1% | −49.6% / −45.1% |
| AroonTushar S. Chande · daily | IN | Oct 1, 2026 +5.3% | Exit below C$163.14 (−15.5%) | 37% 63/169 | +15.1% / +28.1% | −34.4% / −45.1% |
| Parabolic SARJ. Welles Wilder Jr. · daily | IN | Sep 16, 2026 +10.6% | Exit below C$186.27 (−3.5%) | 40% 148/374 | +11.4% / +27.9% | −49.6% / −45.1% |
| ADX TrendJ. Welles Wilder Jr. · daily | IN | Sep 24, 2026 +7.2% | Exit below C$182.11 (−5.6%) | 27% 39/145 | +2.6% / +27.9% | −48.8% / −45.1% |
| MACD Zero LineGerald Appel · daily | IN | Sep 29, 2026 +4.6% | Exit below C$150.97 (−21.8%) | 33% 42/126 | +17.6% / +27.2% | −29.8% / −45.1% |
| Zweig 4% ModelMartin Zweig · weekly | IN | Sep 18, 2026 +10.9% | Exit below C$184.25 (−4.5%) | 41% 49/120 | +13.9% / +28.1% | −39.5% / −45.1% |
| MAMA/FAMA CrossJohn F. Ehlers · daily | IN | Sep 24, 2026 +7.2% | Exit below C$157.88 (−18.2%) | 32% 51/158 | +16.3% / +27.2% | −28.9% / −45.1% |
| Schaff Trend CycleDoug Schaff · daily | IN | Sep 21, 2026 +8.0% | Not on one close | 41% 74/181 | +12.1% / +27.2% | −42.8% / −45.1% |
| Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily | IN | Sep 28, 2026 +4.4% | Exit below C$155.08 (−19.6%) | 38% 37/97 | +13.3% / +27.7% | −27.1% / −45.1% |
| DP Trend ModelCarl Swenlin & Erin Swenlin · daily | IN | Oct 8, 2026 +2.3% | Exit below C$159.31 (−17.4%) | 28% 19/68 | +18.0% / +27.7% | −30.9% / −45.1% |
| Elder Triple ScreenAlexander Elder · daily | IN | Oct 6, 2026 +3.8% | Exit below C$181.63 (−5.9%) | 32% 45/139 | +4.3% / +26.9% | −39.4% / −45.1% |
| Holy GrailLinda Bradford Raschke & Larry Connors · daily | OUT | Jan 16, 2026 −1.5% | Not on one close | 38% 19/50 | +2.7% / +27.2% | −7.8% / −45.1% |
| Breakouts & channels | ||||||
| Four-Week RuleRichard Donchian · daily | IN | Sep 25, 2026 +5.2% | Exit below C$163.14 (−15.5%) | 36% 36/101 | +14.8% / +28.2% | −35.1% / −45.1% |
| Turtle System 1Richard Dennis & William Eckhardt · daily | OUT | Jun 19, 2026 +3.4% | Enter above C$194.40 (+0.7%) | 30% 38/126 | +7.5% / +27.2% | −28.9% / −45.1% |
| Turtle System 2Richard Dennis & William Eckhardt · daily | OUT | Jun 19, 2026 +3.4% | Enter above C$194.40 (+0.7%) | 19% 16/86 | +9.8% / +27.2% | −25.4% / −45.1% |
| Clenow TrendAndreas F. Clenow · daily | OUT | Jan 21, 2026 +0.2% | Enter above C$199.44 (+3.4%) | 29% 27/94 | +9.8% / +27.7% | −23.4% / −45.1% |
| Darvas BoxNicolas Darvas · daily | OUT | Jul 9, 2026 +5.3% | Not on one close | 29% 28/98 | +6.4% / +28.2% | −33.3% / −45.1% |
| Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily | IN | Oct 9, 2026 +0.5% | Exit below C$183.80 (−4.7%) | 22% 33/149 | +1.5% / +27.5% | −55.7% / −45.1% |
| Bollinger BreakoutJohn Bollinger · daily | OUT | Jul 2, 2026 +3.6% | Enter above C$195.01 (+1.1%) | 32% 61/192 | +4.9% / +28.1% | −45.7% / −45.1% |
| Chandelier ExitChuck LeBeau · daily | IN | Sep 25, 2026 +5.2% | Exit below C$183.42 (−4.9%) | 40% 59/147 | +15.1% / +28.1% | −31.5% / −45.1% |
| Wilder Volatility SystemJ. Welles Wilder Jr. · daily | IN | Sep 22, 2026 +6.9% | Exit below C$182.77 (−5.3%) | 38% 48/125 | +16.9% / +28.2% | −34.7% / −45.1% |
| P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily | OUT | Mar 20, 2026 +7.0% | Enter above C$197.81 (+2.5%) | 43% 10/23 | +23.8% / +27.6% | −23.4% / −45.1% |
| Chande Kroll StopTushar S. Chande & Stanley Kroll · daily | IN | Sep 25, 2026 +5.2% | Exit below C$185.38 (−3.9%) | 31% 79/258 | +16.5% / +27.7% | −28.9% / −45.1% |
| Acceleration BandsPrice Headley · daily | IN | Oct 13, 2026 0.0% | Exit below C$191.56 (−0.7%) | 20% 33/161 | +0.9% / +28.2% | −24.6% / −45.1% |
| TTM SqueezeJohn F. Carter · daily | OUT | Aug 18, 2026 +2.8% | Not on one close | 32% 42/132 | +3.3% / +27.5% | −16.1% / −45.1% |
| NR7 BreakoutToby Crabel · daily | IN | Oct 6, 2026 +3.8% | Exit below C$191.98 (−0.5%) | 33% 166/496 | +10.6% / +28.0% | −42.9% / −45.1% |
| Bollinger SqueezeJohn Bollinger · daily | OUT | Mar 21, 2025 +30.6% | Not on one close | 35% 9/26 | +3.0% / +27.4% | −13.8% / −45.1% |
| Momentum | ||||||
| 12-Month MomentumMoskowitz, Ooi & Pedersen · month-end | OUT | Apr 30, 2026 +11.3% | Enter above C$188.57 (−2.3%) | 40% 2/5 | +24.3% / +27.3% | −46.6% / −45.1% |
| 12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end | OUT | Sep 30, 2026 +4.9% | Flips at next check | 64% 7/11 | +24.4% / +27.3% | −50.6% / −45.1% |
| Dual MomentumGary Antonacci · month-end | OUT | Mar 31, 2026 +13.2% | Enter above C$209.67 (+8.7%) | 48% 10/21 | +19.2% / +27.3% | −51.1% / −45.1% |
| Stocks on the MoveAndreas F. Clenow · daily | OUT | Aug 26, 2026 +9.2% | Not on one close | 19% 24/127 | +12.4% / +27.7% | −25.8% / −45.1% |
| 52-Week HighThomas J. George & Chuan-Yang Hwang · month-end | OUT | Mar 31, 2026 +13.2% | Enter above C$195.37 (+1.2%) | 43% 3/7 | +22.2% / +27.0% | −40.3% / −45.1% |
| Levy Relative StrengthRobert A. Levy · weekly | IN | Oct 9, 2026 +0.5% | Exit below C$189.28 (−1.9%) | 33% 30/92 | +14.3% / +26.8% | −19.6% / −45.1% |
| MACD Signal CrossGerald Appel · daily | IN | Sep 18, 2026 +10.9% | Exit below C$170.80 (−11.5%) | 36% 117/325 | +10.8% / +27.2% | −40.9% / −45.1% |
| Elder ImpulseAlexander Elder · daily | IN | Sep 16, 2026 +10.6% | Exit below C$185.66 (−3.8%) | 31% 177/568 | +9.0% / +27.2% | −43.0% / −45.1% |
| Know Sure ThingMartin J. Pring · daily | IN | Sep 22, 2026 +6.9% | Exit below C$122.50 (−36.5%) | 41% 99/240 | +10.3% / +27.1% | −51.2% / −45.1% |
| Coppock CurveEdwin S. C. Coppock · month-end | IN | May 31, 2019 +362.6% | Exit below C$156.10 (−19.1%) | 0% 0/1 | +11.2% / +26.5% | −31.7% / −45.1% |
| CCI +100Donald R. Lambert · daily | IN | Oct 8, 2026 +2.3% | Exit below C$187.16 (−3.0%) | 29% 139/483 | +3.9% / +28.2% | −41.3% / −45.1% |
| TRIX Signal CrossJack K. Hutson · daily | IN | Sep 23, 2026 +8.2% | Exit below C$61.57 (−68.1%) | 39% 81/210 | +10.4% / +27.7% | −48.8% / −45.1% |
| TSI Zero LineWilliam Blau · daily | IN | Sep 29, 2026 +4.6% | Exit below C$149.96 (−22.3%) | 34% 41/122 | +17.9% / +27.7% | −27.9% / −45.1% |
| 13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end | IN | Sep 30, 2026 +4.9% | Exit below C$184.02 (−4.6%) | 24% 11/46 | +18.0% / +27.3% | −50.9% / −45.1% |
| Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end | OUT | Sep 30, 2026 +4.9% | Flips at next check | 64% 7/11 | +20.6% / +23.8% | −50.6% / −45.1% |
| Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily | OUT | Sep 30, 2026 +4.9% | Not on one close | 58% 11/19 | +23.5% / +27.3% | −40.1% / −45.1% |
| PMO Signal CrossCarl Swenlin · daily | IN | Sep 21, 2026 +8.0% | Exit below C$155.13 (−19.6%) | 37% 93/249 | +11.0% / +27.2% | −41.4% / −45.1% |
| Mean reversion | ||||||
| RSI 30/70J. Welles Wilder Jr. · daily | IN | Aug 28, 2026 +9.8% | Exit below C$192.94 (0.0%) | 55% 18/33 | +8.1% / +28.2% | −40.6% / −45.1% |
| RSI(2) PullbackLarry Connors & Cesar Alvarez · daily | OUT | Aug 12, 2026 +0.1% | Not on one close | 61% 189/310 | +6.3% / +27.2% | −19.2% / −45.1% |
| Double 7sLarry Connors & Cesar Alvarez · daily | OUT | Aug 12, 2026 +0.1% | Not on one close | 63% 239/380 | +12.5% / +27.2% | −28.2% / −45.1% |
| Bollinger ReversionJohn Bollinger · daily | OUT | Sep 21, 2026 +8.0% | Buy below C$170.25 (−11.8%) | 61% 84/138 | +9.0% / +28.1% | −16.8% / −45.1% |
| Stochastic 20/80George C. Lane · daily | OUT | Sep 24, 2026 +7.2% | Not on one close | 56% 65/116 | +9.3% / +28.1% | −33.0% / −45.1% |
| Williams %RLarry Williams · daily | OUT | Sep 23, 2026 +8.2% | Not on one close | 60% 127/210 | +11.7% / +28.1% | −24.2% / −45.1% |
| DeMark 9-CountTom DeMark · daily | OUT | Sep 28, 2026 +4.4% | Not on one close | 63% 34/54 | +10.5% / +28.5% | −40.6% / −45.1% |
| Mayer MultipleTrace Mayer · daily | IN | Jul 27, 2010 +4,755.0% | Sell above C$445.87 (+131.1%) | – | +27.2% / +27.2% | −45.1% / −45.1% |
| ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily | OUT | Sep 4, 2025 +2.7% | Buy below C$157.29 (−18.5%) | 50% 3/6 | +2.0% / +27.2% | −0.8% / −45.1% |
| Laguerre RSIJohn F. Ehlers · daily | IN | Sep 16, 2026 +10.6% | Exit below C$186.18 (−3.5%) | 48% 124/261 | +13.3% / +27.5% | −23.8% / −45.1% |
| StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily | OUT | Oct 5, 2026 +5.4% | Not on one close | 58% 189/328 | +10.7% / +27.5% | −43.5% / −45.1% |
| IBS ReversionAlexander S. Pagonidis · daily | OUT | Sep 14, 2026 +14.7% | Buy below C$192.96 (0.0%) | 54% 731/1350 | +1.7% / +28.0% | −25.2% / −45.1% |
| Connors %bLarry Connors & Cesar Alvarez · daily | OUT | Feb 18, 2026 −1.2% | Not on one close | 54% 51/94 | +8.8% / +27.2% | −20.9% / −45.1% |
| Fisher TransformJohn F. Ehlers · daily | IN | Oct 7, 2026 +4.2% | Exit below C$191.74 (−0.6%) | 38% 296/784 | +11.1% / +27.2% | −27.8% / −45.1% |
| 1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end | OUT | Sep 30, 2026 +4.9% | Buy below C$187.59 (−2.8%) | 61% 70/115 | +16.9% / +27.7% | −25.8% / −45.1% |
| Volume & money flow | ||||||
| On-Balance VolumeJoseph E. Granville · daily | IN | Sep 18, 2026 +10.9% | Not on one close | 29% 148/503 | +12.7% / +28.1% | −44.9% / −45.1% |
| Chaikin Money FlowMarc Chaikin · daily | IN | Sep 21, 2026 +8.0% | Not on one close | 38% 66/175 | +14.2% / +28.2% | −36.7% / −45.1% |
| Money Flow IndexGene Quong & Avrum Soudack · daily | OUT | Dec 9, 2022 +136.7% | Not on one close | 45% 10/22 | +5.6% / +28.2% | −27.7% / −45.1% |
| Negative Volume IndexNorman Fosback & Paul Dysart · daily | IN | Feb 15, 2023 +144.0% | Not on one close | 32% 14/44 | +24.3% / +27.2% | −44.7% / −45.1% |
| Force IndexAlexander Elder · daily | IN | Sep 16, 2026 +10.6% | Exit below C$186.48 (−3.4%) | 33% 161/495 | +13.1% / +27.9% | −34.5% / −45.1% |
| Buff AveragesBuff Dormeier · daily | IN | Sep 22, 2026 +6.9% | Exit below C$152.10 (−21.2%) | 33% 95/291 | +13.1% / +28.1% | −38.9% / −45.1% |
| Chaikin OscillatorMarc Chaikin · daily | IN | Sep 17, 2026 +11.8% | Not on one close | 36% 176/491 | +6.6% / +28.2% | −52.0% / −45.1% |
| Volume Flow IndicatorMarkos Katsanos · daily | IN | Sep 24, 2026 +7.2% | Not on one close | 32% 24/74 | +18.8% / +27.2% | −37.4% / −45.1% |
| Klinger OscillatorStephen J. Klinger · daily | IN | Oct 8, 2026 +2.3% | Sell C$188.05–C$193.19 (+0.1%) | 35% 237/685 | +7.6% / +27.8% | −48.4% / −45.1% |
| Candles & chart patterns | ||||||
| Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily | IN | Apr 28, 2026 +13.4% | Exit below C$192.80 (−0.1%) | 52% 61/117 | +9.8% / +28.1% | −37.4% / −45.1% |
| HikkakeDaniel L. Chesler · daily | IN | Oct 6, 2026 +3.8% | Exit below C$181.55 (−5.9%) | 26% 26/99 | +4.1% / +28.2% | −43.6% / −45.1% |
| Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily | OUT | Aug 4, 2026 +1.1% | Not on one close | 34% 11/32 | +2.1% / +28.1% | −9.9% / −45.1% |
| Calendar | ||||||
| Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 30, 2026 +11.3% | Buys Oct 30 | 53% 18/34 | +16.0% / +28.0% | −27.7% / −45.1% |
| Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 24, 2026 +13.8% | Not on one close | 44% 15/34 | +11.5% / +27.2% | −29.0% / −45.1% |
| Seasonal TimingSy Harding · daily | OUT | Jun 30, 2026 +3.0% | Window opens Oct 16 | 53% 18/34 | +14.3% / +27.2% | −30.8% / −45.1% |
| Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily | OUT | Jan 5, 2026 −2.9% | Buys Dec 23 | 24% 8/34 | +1.3% / +28.0% | −4.1% / −45.1% |
| Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily | OUT | Oct 5, 2026 +5.4% | Buys Oct 29 | 48% 197/408 | +6.2% / +28.0% | −27.8% / −45.1% |
| Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily | IN | Sep 30, 2026 +4.9% | Sells Jun 30 | 44% 4/9 | +7.0% / +28.0% | −24.0% / −45.1% |
| Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily | OUT | Sep 4, 2026 +9.0% | Buys Nov 24 | 47% 142/302 | +2.6% / +28.0% | −7.6% / −45.1% |
| January BarometerYale Hirsch & Jeffrey Hirsch · month-end | IN | Dec 30, 2022 +146.4% | Not on one close | 29% 4/14 | +14.1% / +27.2% | −45.1% / −45.1% |
| Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily | IN | Oct 13, 2026 0.0% | Sells Oct 16 | 51% 905/1775 | +14.0% / +28.0% | −43.3% / −45.1% |
| Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily | OUT | Sep 16, 2026 +10.6% | Buys Oct 27 | 43% 116/270 | +1.0% / +28.0% | −9.8% / −45.1% |
| Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily | IN | Oct 2, 2026 +5.0% | Sells Oct 16 | 50% 210/420 | +12.5% / +28.0% | −31.6% / −45.1% |
| Benchmark | ||||||
| Buy & HoldJohn C. Bogle · benchmark | IN | Oct 9, 2009 | Always in | – | +27.8% | −45.1% |
A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.
Discount Stores · Dollarama Inc. operates a chain of stores and provides related logistical and administrative support activities. Its stores offer general merchandise, consumables, and seasonal products. The company operates in Canada, Latin America, Colombia, Peru, Australia, and Mexico. It also sells its products through online store. The company was formerly known as Dollarama Capital Corporation and changed its name to Dollarama Inc. in September 2009. Dollarama Inc.
| Size and valuation | ||
| Market cap | C$51.8B | What the whole company is worth at today's price: share price × shares outstanding. |
|---|---|---|
| Revenue (last 12 months) | C$7.9B | Total sales. The market values it at 6.6× sales. |
| P/E ratio | 38.7× | Buyers pay C$39 for each C$1 of the last year's profit. |
| Forward P/E | 33.0× | Price against analysts' estimate of next year's profit. Lower than the P/E means profit is expected to grow. |
| Price to book | 35.1× | Price against the company's net assets (its equity) per share. |
| Profit and growth | ||
| Profit margin | 17.3% | Keeps 17¢ of each dollar of sales as profit. |
|---|---|---|
| Revenue growth | +17.6% | Last quarter's sales against the same quarter a year earlier. |
| Earnings growth | +11.2% | Same comparison for profit. |
| Return on equity | 93.1% | Yearly profit as a share of shareholders' money in the business. |
| Free cash flow | C$1.2B | Cash left after running and investing in the business. |
| Balance sheet | ||
| Total equity | C$1.5B | What it owns minus what it owes. |
|---|---|---|
| Total debt | C$5.9B | Loans and bonds it has to pay back, with interest. |
| Cash | C$485M | Cash and short-term investments on hand. |
| Debt to equity | 4.06× | Above about 1.5× is heavily borrowed; above 3× is fragile in a downturn. |
| Interest cover | 9.6× | Interest is easily paid from profit. |
| Wall Street | ||
| Average analyst target | C$207.47 | 8% above the close, from 17 analysts (range C$148.00 to C$236.00). |
|---|---|---|
| Consensus rating | Buy | Analysts' average recommendation. Ratings lean positive: sell ratings are rare. |
| Dividend yield | 0.24% | Yearly dividends as a share of the price. |
Company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.
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