Consumer & retail
In the Nasdaq-100.
Your signal
Sell: 17 is at or below your Sell line of 40. Plays in (23%) scores 23 and lifts it; Off the high (−28% from its 1-year high) scores 7 and holds it back.
Every factor in this score has a tested record: each was checked month by month since 2011 on numbers public at the time.
| Factor you weight | BKNG | Points | Weight | Adds |
|---|---|---|---|---|
| Plays in | 23% | 23 | 40 | 9.2 |
| Off the high | −28% from its 1-year high | 7 | 30 | 2.1 |
| Trend | −12% vs 200-day | 18 | 30 | 5.4 |
Your signal is the one call Be The Puck makes on a stock, and you set it: weight the plays, analysts, P/E, growth, debt, trend and more, and move the Buy and Sell lines. Every page follows your choice. How the score works
| Factor | BKNG | Points | What it is |
|---|---|---|---|
| Plays in | 23% | 23 | The share of the plays you count that hold it now. |
| Analysts' upside | +48% · 35 analysts · capped: below 200-day | 50 | How far analysts' average 12-month target sits above the price (3+ analysts). −20% scores 0, +50% full marks; at most 50 while the price is below its 200-day average, since targets lag a falling price. |
| Analysts' rating | 1.5 · buy | 73 | The analysts' average recommendation: strong buy scores 100, hold or worse 0. |
| P/E | 1.2× | 100 | Price over the last four quarters' earnings per share. Lower ranks higher; a loss scores 0. Source: SEC filings to 2026-06-30. |
| Forward P/E | 12.7× | 71 | Price over next year's expected earnings. Lower ranks higher; an expected loss scores 0. Source: Yahoo Finance. |
| PEG | 0.61 | 83 | P/E divided by expected earnings growth. Lower ranks higher; around 1 is often read as fair for the growth. Source: Yahoo Finance. |
| Price to sales | 4.2× | 45 | Market value over the last 12 months' revenue. Lower ranks higher. Source: SEC filings to 2026-06-30. |
| Price to book | negative book | 0 | Price over book value (assets minus debts) per share. Lower ranks higher. Source: SEC filings to 2026-06-30. |
| Dividend yield | 0.3% | 7 | Dividends over the last year as a share of the price. Higher ranks higher; no dividend scores 0. Source: SEC filings to 2026-06-30. |
| Earnings growth | −8% | 24 | Earnings per share over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30. |
| Revenue growth | +13% | 48 | Revenue over the last four quarters against the four before (the latest quarter on a year earlier where filings aren't available). Higher ranks higher. Source: SEC filings to 2026-06-30. |
| Profit margin | 26% | 75 | Net profit as a share of revenue. Higher ranks higher. Source: SEC filings to 2026-06-30. |
| Return on equity | – | – | Profit as a share of shareholders' equity. Higher ranks higher. |
| Debt to equity | negative equity | 0 | Debt against shareholders' equity. Lower ranks higher; negative equity scores 0. Source: SEC filings to 2026-06-30. |
| Off the high | −28% from its 1-year high | 7 | How far the price sits below its highest close of the last year: 100 points at the high, none at 30% or more below. The exit rule: a stock that keeps falling loses points whatever else it has going for it. |
| Trend | −12% vs 200-day | 18 | How far the price sits above its 200-day average. Higher ranks higher. |
| 1-year momentum | −24% | 13 | The price change over the last 12 months. Higher ranks higher. |
| Low crash exposure | 5/10 · high | 50 | The storm test: 100 for no exposure, 10 points off per point of exposure. |
The read
Test a theory on BKNGThis analysis does not constitute trading advice. Please meet with an advisor or independently review sources before making any decision. New to this? Start with the basics.
Each family's play whose calls went the right way most often, tested on 351 stocks since 2005, and what it says about BKNG now.
A call is right when the stock rose after an in call or fell after an out call. Trend plays are built to take many small losses for a few big wins, so their hit rates run lower; being right often isn't the same as making the most money. How we test a play.
Each candle is one trading day: the box spans the open and close, the thin line the day's high and low. Hollow boxes closed up, filled boxes closed down. Toggle the averages to see the trend the plays read. Dots above the candles mark news and company filings: hover or tap one to see the story and how the stock moved from the last close before it, against the market on the same days.
Its biggest move against the S&P 500 in the last 30 sessions, the news read on each, and how reliably that kind of news has moved stocks before. How it's measured
BKNG −6.7%, the S&P 500 −0.6% that session; −7.8% against the S&P 500 over five sessions.
No earnings report, rating change, 8-K filing or news story on BKNG was found for this session. Be The Puck's headline archive for BKNG starts Oct 1, so news stories from that day aren't in it. The S&P 500 moved −0.6%. The 33 other Consumer & retail stocks Be The Puck covers moved −1.6% on average, so most of the move was its own.
One row per play, grouped by family. When most rows turn green at once, the trend is broad. When they split, the plays disagree and the stock is usually chopping sideways.
All 100 plays, by family.
Calls right: how often the play's calls on BKNG went the right way since 2005. Record columns: play / buy and hold, annual return and worst drawdown since 2005. Click a column to sort.Sort with the menu above the list.
| Play | Call | Since | Next move | Calls right | Annual return | Worst drawdown |
|---|---|---|---|---|---|---|
| Trend following | ||||||
| PB EMABitcoin Playboy · daily | OUT | Aug 27, 2026 −22.1% | Enter above $164.56 (+4.5%) | 26% 159/611 | +8.1% / +26.6% | −69.0% / −66.3% |
| Bull Market Support BandBenjamin Cowen · weekly | OUT | Sep 11, 2026 −9.4% | Enter above $181.73 (+15.4%) | 22% 24/111 | +14.8% / +26.6% | −58.0% / −66.3% |
| Ripster EMA CloudRipster · daily | OUT | Sep 3, 2026 −19.1% | Enter above $174.29 (+10.7%) | 25% 89/351 | +11.6% / +26.6% | −57.7% / −66.3% |
| Trend TemplateMark Minervini · daily | OUT | Sep 26, 2025 −28.4% | Not on one close | 22% 40/180 | +9.0% / +26.9% | −48.6% / −66.3% |
| Stage AnalysisStan Weinstein · weekly | OUT | Sep 11, 2026 −9.4% | Enter above $207.10 (+31.5%) | 22% 18/82 | +14.2% / +26.6% | −50.2% / −66.3% |
| Stage 2 + Mansfield RSStan Weinstein · weekly | OUT | Sep 12, 2025 −27.2% | Enter above $202.64 (+28.7%) | 20% 20/98 | +16.2% / +26.6% | −47.5% / −66.3% |
| 10-Month SMAMeb Faber · month-end | OUT | Sep 30, 2026 −3.3% | Enter above $177.83 (+12.9%) | 28% 13/47 | +18.3% / +26.6% | −40.8% / −66.3% |
| 200-Day RulePaul Tudor Jones · daily | OUT | Sep 8, 2026 −12.4% | Enter above $179.70 (+14.1%) | 15% 25/169 | +16.9% / +26.6% | −47.9% / −66.3% |
| Golden CrossMarket tradition · daily | IN | Aug 18, 2026 −24.2% | Not on one close | 41% 12/29 | +17.6% / +26.6% | −43.2% / −66.3% |
| Granville 200-DayJoseph E. Granville · daily | OUT | Sep 8, 2026 −12.4% | Not on one close | 14% 18/131 | +12.6% / +26.6% | −44.2% / −66.3% |
| Hull Moving AverageAlan Hull · weekly | OUT | Sep 11, 2026 −9.4% | Enter above $222.71 (+41.4%) | 30% 45/151 | +7.2% / +26.6% | −71.3% / −66.3% |
| Kaufman Adaptive MAPerry J. Kaufman · daily | OUT | Aug 27, 2026 −22.1% | Enter above $161.82 (+2.7%) | 25% 196/791 | +9.2% / +26.6% | −61.5% / −66.3% |
| TEMA CrossoverPatrick G. Mulloy · daily | OUT | Aug 25, 2026 −26.1% | Enter above $166.58 (+5.8%) | 34% 96/279 | +7.1% / +26.6% | −57.1% / −66.3% |
| Seykota 15/150Ed Seykota · daily | OUT | Sep 21, 2026 −6.5% | Enter above $422.90 (+168.5%) | 16% 5/31 | +19.9% / +27.4% | −49.3% / −66.3% |
| Guppy Multiple MAsDaryl Guppy · daily | OUT | Sep 8, 2026 −12.4% | Enter above $309.97 (+96.8%) | 23% 28/123 | +12.4% / +26.6% | −66.1% / −66.3% |
| Ichimoku CloudGoichi Hosoda · daily | OUT | Sep 9, 2026 −9.0% | Not on one close | 27% 30/111 | +15.4% / +26.6% | −53.1% / −66.3% |
| SupertrendOlivier Seban · daily | OUT | Sep 3, 2026 −19.1% | Enter above $172.93 (+9.8%) | 34% 57/169 | +10.0% / +26.6% | −70.6% / −66.3% |
| Williams AlligatorBill Williams · daily | OUT | Sep 3, 2026 −19.1% | Not on one close | 36% 107/299 | +8.7% / +26.6% | −80.0% / −66.3% |
| Vortex IndicatorEtienne Botes & Douglas Siepman · daily | OUT | Aug 27, 2026 −22.1% | Enter above $157.12 (−0.2%) | 37% 208/561 | +14.5% / +26.6% | −45.3% / −66.3% |
| AroonTushar S. Chande · daily | OUT | Sep 8, 2026 −12.4% | Enter above $182.00 (+15.5%) | 36% 77/215 | +11.1% / +26.6% | −72.9% / −66.3% |
| Parabolic SARJ. Welles Wilder Jr. · daily | IN | Oct 8, 2026 −1.5% | Exit below $155.16 (−1.5%) | 37% 181/489 | +11.1% / +26.6% | −62.9% / −66.3% |
| ADX TrendJ. Welles Wilder Jr. · daily | OUT | Aug 31, 2026 −20.7% | Enter above $168.38 (+6.9%) | 27% 47/173 | +3.1% / +26.6% | −63.4% / −66.3% |
| MACD Zero LineGerald Appel · daily | OUT | Sep 8, 2026 −12.4% | Enter above $238.00 (+51.1%) | 23% 43/185 | +9.9% / +26.6% | −78.3% / −66.3% |
| Zweig 4% ModelMartin Zweig · weekly | OUT | Aug 28, 2026 −23.2% | Enter above $165.38 (+5.0%) | 38% 94/249 | +12.2% / +26.6% | −48.8% / −66.3% |
| MAMA/FAMA CrossJohn F. Ehlers · daily | OUT | Sep 3, 2026 −19.1% | Enter above $353.57 (+124.5%) | 34% 74/219 | +10.7% / +26.6% | −73.7% / −66.3% |
| Schaff Trend CycleDoug Schaff · daily | IN | Jul 28, 2026 −20.8% | Not on one close | 35% 90/258 | +4.2% / +26.6% | −64.5% / −66.3% |
| Zero Lag EC CrossJohn F. Ehlers & Ric Way · daily | OUT | Sep 8, 2026 −12.4% | Enter above $230.66 (+46.4%) | 22% 38/169 | +11.9% / +26.6% | −71.1% / −66.3% |
| DP Trend ModelCarl Swenlin & Erin Swenlin · daily | OUT | Sep 14, 2026 −10.2% | Enter above $339.56 (+115.6%) | 25% 23/93 | +12.6% / +26.6% | −63.0% / −66.3% |
| Elder Triple ScreenAlexander Elder · daily | OUT | Aug 17, 2026 −22.9% | Not on one close | 30% 62/207 | +2.4% / +26.6% | −65.1% / −66.3% |
| Holy GrailLinda Bradford Raschke & Larry Connors · daily | OUT | Feb 7, 2024 +8.7% | Not on one close | 36% 20/56 | +2.3% / +26.6% | −17.0% / −66.3% |
| Breakouts & channels | ||||||
| Four-Week RuleRichard Donchian · daily | OUT | Sep 3, 2026 −19.1% | Enter above $173.69 (+10.3%) | 31% 42/135 | +10.9% / +26.6% | −74.1% / −66.3% |
| Turtle System 1Richard Dennis & William Eckhardt · daily | OUT | Aug 27, 2026 −22.1% | Enter above $207.96 (+32.0%) | 25% 42/167 | +0.9% / +26.6% | −63.2% / −66.3% |
| Turtle System 2Richard Dennis & William Eckhardt · daily | OUT | Sep 3, 2026 −19.1% | Enter above $216.80 (+37.6%) | 24% 24/101 | +7.0% / +26.6% | −64.4% / −66.3% |
| Clenow TrendAndreas F. Clenow · daily | OUT | Sep 4, 2026 −18.3% | Enter above $382.17 (+142.6%) | 26% 29/112 | +8.0% / +26.6% | −59.1% / −66.3% |
| Darvas BoxNicolas Darvas · daily | OUT | Sep 18, 2026 −6.2% | Enter above $173.29 (+10.0%) | 29% 32/109 | +7.9% / +26.6% | −70.2% / −66.3% |
| Keltner ChannelChester W. Keltner & Linda Bradford Raschke · daily | OUT | Aug 27, 2026 −22.1% | Enter above $178.99 (+13.6%) | 25% 46/185 | +1.1% / +26.6% | −66.0% / −66.3% |
| Bollinger BreakoutJohn Bollinger · daily | OUT | Aug 27, 2026 −22.1% | Enter above $171.00 (+8.6%) | 32% 75/235 | +1.3% / +26.6% | −56.9% / −66.3% |
| Chandelier ExitChuck LeBeau · daily | OUT | Sep 1, 2026 −19.3% | Enter above $175.35 (+11.3%) | 38% 75/199 | +9.1% / +26.6% | −57.6% / −66.3% |
| Wilder Volatility SystemJ. Welles Wilder Jr. · daily | OUT | Sep 3, 2026 −19.1% | Enter above $170.45 (+8.2%) | 33% 66/199 | +9.9% / +26.6% | −68.9% / −66.3% |
| P&F Double TopA.W. Cohen & Thomas J. Dorsey · daily | OUT | Sep 8, 2026 −12.4% | Enter above $168.83 (+7.2%) | 33% 41/123 | +8.2% / +26.6% | −61.3% / −66.3% |
| Chande Kroll StopTushar S. Chande & Stanley Kroll · daily | OUT | Aug 31, 2026 −20.7% | Enter above $182.01 (+15.6%) | 27% 92/335 | +7.7% / +26.6% | −59.8% / −66.3% |
| Acceleration BandsPrice Headley · daily | OUT | Aug 14, 2026 −25.5% | Not on one close | 25% 53/214 | −0.2% / +26.6% | −37.8% / −66.3% |
| TTM SqueezeJohn F. Carter · daily | OUT | Aug 18, 2026 −24.2% | Not on one close | 35% 53/152 | −0.9% / +26.6% | −53.8% / −66.3% |
| NR7 BreakoutToby Crabel · daily | OUT | Oct 12, 2026 −0.6% | Enter above $161.05 (+2.2%) | 32% 228/721 | +7.0% / +26.6% | −65.6% / −66.3% |
| Bollinger SqueezeJohn Bollinger · daily | OUT | Aug 27, 2026 −22.1% | Not on one close | 26% 12/46 | +1.7% / +26.6% | −21.3% / −66.3% |
| Momentum | ||||||
| 12-Month MomentumMoskowitz, Ooi & Pedersen · month-end | OUT | Feb 27, 2026 −6.4% | Enter above $208.70 (+32.5%) | 24% 8/33 | +15.9% / +27.1% | −52.1% / −66.3% |
| 12-1 MomentumNarasimhan Jegadeesh & Sheridan Titman · month-end | OUT | Mar 31, 2026 −6.0% | Not on one close | 36% 12/33 | +15.2% / +27.1% | −64.7% / −66.3% |
| Dual MomentumGary Antonacci · month-end | OUT | Oct 31, 2025 −21.7% | Enter above $232.06 (+47.3%) | 35% 11/31 | +17.0% / +27.1% | −52.1% / −66.3% |
| Stocks on the MoveAndreas F. Clenow · daily | OUT | Sep 8, 2026 −12.4% | Not on one close | 21% 28/135 | +8.7% / +26.6% | −51.3% / −66.3% |
| 52-Week HighThomas J. George & Chuan-Yang Hwang · month-end | OUT | Nov 28, 2025 −19.1% | Enter above $207.20 (+31.5%) | 33% 8/24 | +15.4% / +26.6% | −36.0% / −66.3% |
| Levy Relative StrengthRobert A. Levy · weekly | OUT | Sep 11, 2026 −9.4% | Enter above $185.49 (+17.8%) | 23% 28/120 | +13.8% / +26.6% | −59.7% / −66.3% |
| MACD Signal CrossGerald Appel · daily | IN | Oct 2, 2026 −0.9% | Exit below $142.10 (−9.8%) | 35% 156/448 | +10.3% / +26.6% | −69.0% / −66.3% |
| Elder ImpulseAlexander Elder · daily | OUT | Aug 26, 2026 −24.4% | Enter above $160.69 (+2.0%) | 30% 228/751 | +9.5% / +26.6% | −72.6% / −66.3% |
| Know Sure ThingMartin J. Pring · daily | IN | Oct 7, 2026 +1.1% | Exit below $111.87 (−29.0%) | 38% 123/320 | +13.6% / +26.6% | −48.2% / −66.3% |
| Coppock CurveEdwin S. C. Coppock · month-end | OUT | Apr 30, 2026 −6.0% | Enter above $184.98 (+17.4%) | 29% 4/14 | +19.8% / +28.7% | −66.3% / −66.3% |
| CCI +100Donald R. Lambert · daily | OUT | Aug 13, 2026 −26.0% | Enter above $172.03 (+9.2%) | 30% 187/616 | +1.8% / +26.6% | −44.0% / −66.3% |
| TRIX Signal CrossJack K. Hutson · daily | IN | Oct 13, 2026 0.0% | Exit below $134.84 (−14.4%) | 38% 105/274 | +8.9% / +26.6% | −73.6% / −66.3% |
| TSI Zero LineWilliam Blau · daily | OUT | Sep 8, 2026 −12.4% | Enter above $242.25 (+53.8%) | 23% 43/183 | +9.8% / +26.6% | −76.9% / −66.3% |
| 13612W MomentumWouter J. Keller & Jan Willem Keuning · month-end | OUT | Sep 30, 2026 −3.3% | Enter above $170.63 (+8.3%) | 30% 29/97 | +11.4% / +27.1% | −68.4% / −66.3% |
| Market-State MomentumMichael J. Cooper, Roberto C. Gutierrez Jr. & Allaudeen Hameed · month-end | OUT | Mar 31, 2026 −6.0% | Not on one close | 44% 11/25 | +11.4% / +26.0% | −52.1% / −66.3% |
| Frog in the PanZhi Da, Umit G. Gurun & Mitch Warachka · daily | OUT | Mar 31, 2026 −6.0% | Not on one close | 50% 12/24 | +15.2% / +27.1% | −64.7% / −66.3% |
| PMO Signal CrossCarl Swenlin · daily | OUT | Aug 25, 2026 −26.1% | Enter above $156.83 (−0.4%) | 34% 110/325 | +10.5% / +26.6% | −50.9% / −66.3% |
| Mean reversion | ||||||
| RSI 30/70J. Welles Wilder Jr. · daily | IN | Sep 10, 2026 −9.4% | Not on one close | 73% 37/51 | +11.6% / +26.6% | −59.8% / −66.3% |
| RSI(2) PullbackLarry Connors & Cesar Alvarez · daily | OUT | Sep 14, 2026 −10.2% | Not on one close | 57% 191/334 | +4.3% / +26.6% | −52.0% / −66.3% |
| Double 7sLarry Connors & Cesar Alvarez · daily | OUT | Oct 9, 2026 −1.8% | Not on one close | 65% 281/432 | +10.3% / +26.6% | −41.3% / −66.3% |
| Bollinger ReversionJohn Bollinger · daily | IN | Sep 1, 2026 −19.3% | Sell above $161.31 (+2.4%) | 58% 92/159 | +3.1% / +26.6% | −52.8% / −66.3% |
| Stochastic 20/80George C. Lane · daily | IN | Sep 4, 2026 −18.3% | Not on one close | 71% 125/175 | +17.5% / +26.6% | −64.4% / −66.3% |
| Williams %RLarry Williams · daily | IN | Aug 28, 2026 −23.2% | Not on one close | 65% 186/285 | +18.2% / +26.6% | −61.2% / −66.3% |
| DeMark 9-CountTom DeMark · daily | IN | Feb 11, 2026 −8.0% | Not on one close | 71% 56/79 | +14.9% / +26.6% | −42.1% / −66.3% |
| Mayer MultipleTrace Mayer · daily | IN | Nov 22, 2004 +16,823.2% | Sell above $434.33 (+175.7%) | – | +26.6% / +26.6% | −66.3% / −66.3% |
| ConnorsRSI PullbackLarry Connors & Cesar Alvarez & Matt Radtke · daily | OUT | Aug 9, 2024 +16.5% | Buy below $150.88 (−4.2%) | 58% 14/24 | +3.7% / +26.6% | −6.7% / −66.3% |
| Laguerre RSIJohn F. Ehlers · daily | IN | Oct 9, 2026 −1.8% | Not on one close | 46% 152/330 | +14.4% / +26.6% | −65.1% / −66.3% |
| StochRSI 20/80Tushar S. Chande & Stanley Kroll · daily | OUT | Oct 2, 2026 −0.9% | Not on one close | 58% 250/430 | +18.2% / +26.6% | −51.5% / −66.3% |
| IBS ReversionAlexander S. Pagonidis · daily | OUT | Oct 13, 2026 0.0% | Buy below $157.51 (0.0%) | 54% 990/1846 | +2.6% / +26.6% | −65.9% / −66.3% |
| Connors %bLarry Connors & Cesar Alvarez · daily | IN | Sep 2, 2026 −20.9% | Sell above $166.68 (+5.8%) | 56% 57/101 | +8.2% / +26.6% | −42.2% / −66.3% |
| Fisher TransformJohn F. Ehlers · daily | IN | Oct 9, 2026 −1.8% | Exit below $158.22 (+0.5%) | 38% 395/1041 | +11.9% / +26.6% | −69.7% / −66.3% |
| 1-Month ReversalNarasimhan Jegadeesh & Bruce N. Lehmann · month-end | IN | Sep 30, 2026 −3.3% | Sell above $166.19 (+5.5%) | 70% 95/135 | +23.7% / +26.6% | −51.8% / −66.3% |
| Volume & money flow | ||||||
| On-Balance VolumeJoseph E. Granville · daily | OUT | Aug 31, 2026 −20.7% | Not on one close | 26% 194/749 | +4.3% / +26.6% | −79.8% / −66.3% |
| Chaikin Money FlowMarc Chaikin · daily | OUT | Aug 27, 2026 −22.1% | Not on one close | 35% 65/187 | +9.1% / +26.6% | −66.7% / −66.3% |
| Money Flow IndexGene Quong & Avrum Soudack · daily | IN | Feb 11, 2026 −8.0% | Not on one close | 70% 23/33 | +5.9% / +26.6% | −42.1% / −66.3% |
| Negative Volume IndexNorman Fosback & Paul Dysart · daily | OUT | Jun 17, 2026 −8.0% | Not on one close | 43% 48/112 | +11.1% / +26.4% | −51.9% / −66.3% |
| Force IndexAlexander Elder · daily | OUT | Aug 27, 2026 −22.1% | Enter above $160.64 (+2.0%) | 30% 190/633 | +14.1% / +26.6% | −66.2% / −66.3% |
| Buff AveragesBuff Dormeier · daily | OUT | Aug 31, 2026 −20.7% | Enter above $170.62 (+8.3%) | 34% 117/343 | +11.3% / +26.6% | −57.2% / −66.3% |
| Chaikin OscillatorMarc Chaikin · daily | OUT | Aug 20, 2026 −24.8% | Enter above $157.51 (+0.0%) | 35% 206/585 | +10.7% / +26.6% | −68.0% / −66.3% |
| Volume Flow IndicatorMarkos Katsanos · daily | OUT | Sep 8, 2026 −12.4% | Not on one close | 28% 29/105 | +14.8% / +26.6% | −49.3% / −66.3% |
| Klinger OscillatorStephen J. Klinger · daily | IN | Oct 6, 2026 −0.1% | Sell $156.60–$158.42 (+0.6%) | 37% 348/929 | +10.4% / +26.6% | −66.4% / −66.3% |
| Candles & chart patterns | ||||||
| Engulfing SwitchSteve Nison & Thomas N. Bulkowski · daily | IN | Oct 8, 2026 −1.5% | Not on one close | 56% 75/135 | +15.2% / +26.6% | −69.0% / −66.3% |
| HikkakeDaniel L. Chesler · daily | OUT | Aug 27, 2026 −22.1% | Not on one close | 26% 29/111 | +4.6% / +26.6% | −65.0% / −66.3% |
| Turtle Soup Plus OneLinda Bradford Raschke & Larry Connors · daily | OUT | Jan 29, 2026 −22.4% | Not on one close | 52% 28/54 | +3.7% / +26.6% | −18.0% / −66.3% |
| Calendar | ||||||
| Halloween IndicatorSven Bouman & Ben Jacobsen & Yale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 30, 2026 −6.0% | Buys Oct 30 | 58% 25/43 | +20.8% / +26.6% | −47.3% / −66.3% |
| Best Six + MACDYale Hirsch & Jeffrey Hirsch · daily | OUT | Apr 23, 2026 −10.4% | Not on one close | 60% 26/43 | +17.9% / +26.6% | −45.8% / −66.3% |
| Seasonal TimingSy Harding · daily | OUT | Apr 27, 2026 −10.8% | Window opens Oct 16 | 58% 25/43 | +16.9% / +26.6% | −47.5% / −66.3% |
| Santa Claus RallyYale Hirsch & Jeffrey Hirsch · daily | OUT | Jan 5, 2026 −26.1% | Buys Dec 23 | 34% 15/44 | +2.0% / +26.6% | −14.8% / −66.3% |
| Turn of the MonthJosef Lakonishok & Seymour Smidt & Robert A. Ariel · daily | OUT | Oct 5, 2026 −0.5% | Buys Oct 29 | 52% 275/526 | +7.2% / +26.6% | −43.5% / −66.3% |
| Presidential Sweet SpotYale Hirsch & Jeffrey Hirsch · daily | IN | Sep 30, 2026 −3.3% | Sells Jun 30 | 36% 4/11 | +8.1% / +26.6% | −24.1% / −66.3% |
| Pre-HolidayRobert A. Ariel & Josef Lakonishok & Seymour Smidt · daily | OUT | Sep 4, 2026 −18.3% | Buys Nov 24 | 47% 188/400 | +4.3% / +26.6% | −15.9% / −66.3% |
| January BarometerYale Hirsch & Jeffrey Hirsch · month-end | IN | Dec 30, 2022 +100.0% | Not on one close | 40% 8/20 | +14.5% / +26.6% | −33.4% / −66.3% |
| Weekend EffectKenneth French & Josef Lakonishok & Seymour Smidt · daily | IN | Oct 12, 2026 −0.6% | Sells Oct 16 | 51% 1173/2284 | +18.6% / +26.6% | −55.1% / −66.3% |
| Pre-FOMC DriftDavid Lucca & Emanuel Moench · daily | OUT | Sep 16, 2026 −8.1% | Buys Oct 27 | 47% 165/348 | +3.5% / +26.6% | −13.4% / −66.3% |
| Lunar CycleKathy Yuan, Lu Zheng & Qiaoqiao Zhu · daily | IN | Oct 2, 2026 −0.9% | Sells Oct 16 | 50% 272/541 | +14.0% / +26.6% | −61.1% / −66.3% |
| Benchmark | ||||||
| Buy & HoldJohn C. Bogle · benchmark | IN | Jan 3, 2005 | Always in | – | +26.6% | −66.3% |
A crash marks every stock down; debt decides which companies come through. The storm test scores both halves: how hard the stock swings with the market, and how much debt it carries into a downturn. It describes fragility; it does not predict a crash.
Travel Services · Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
| Size and valuation | ||
| Market cap | $118B | What the whole company is worth at today's price: share price × shares outstanding. |
|---|---|---|
| Revenue (last 12 months) | $28.2B | Total sales. The market values it at 4.2× sales. |
| P/E ratio | 1.2× | Buyers pay $1 for each $1 of the last year's profit. |
| Forward P/E | 12.7× | Price against analysts' estimate of next year's profit. |
| Profit and growth | ||
| Profit margin | 25.5% | Keeps 26¢ of each dollar of sales as profit. |
|---|---|---|
| Revenue growth | +12.9% | The last four quarters' sales against the four before. |
| Earnings growth | −8.0% | Same comparison for profit. |
| Free cash flow | $7.7B | Cash left after running and investing in the business. |
| Balance sheet | ||
| Total equity | −$5.6B | Negative: it owes more than it owns. |
|---|---|---|
| Total debt | $20.9B | Loans and bonds it has to pay back, with interest. |
| Cash | $17.2B | Cash and short-term investments on hand. |
| Interest cover | 5.2× | Interest is easily paid from profit. |
| Wall Street | ||
| Average analyst target | $233.83 | 48% above the close, from 35 analysts (range $170.00 to $301.00). |
|---|---|---|
| Consensus rating | Buy | Analysts' average recommendation. Ratings lean positive: sell ratings are rare. |
| Dividend yield | 0.27% | Yearly dividends as a share of the price. |
P/E, price to sales and book, growth, margin and return on equity from the company's SEC filings for the quarter to 2026-06-30; other company figures from Yahoo Finance, fetched Oct 14, 2026. Analyst targets are opinions, not forecasts Be The Puck checks.
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