Volume & money flow · daily rule · Consumer & retail
Money Flow Index on Starbucks
SBUX with the play, last two years
Shading shows the play's call from the close that triggered it.
Money Flow Index (14)
Dashed lines at 20, 80.
Growth of $10,000 since 2005
Log scale. After trading costs, with T-bill interest while out.
The record
The play against buying and holding SBUX over exactly the same dates, after costs.
| Play, since 2005 | Hold, since 2005 | Play, 5 yrs | Hold, 5 yrs | |
|---|---|---|---|---|
| Annual return | −0.5% | +10.2% | +0.7% | −1.3% |
| Total return | −10% | +721% | +4% | −6% |
| Worst drawdown | −80.2% | −81.9% | −33.6% | −39.8% |
| Volatility | 23.3% | 30.9% | 27.5% | 31.8% |
| Sharpe ratio | 0.02 | 0.41 | 0.02 | −0.00 |
| Time invested | 46% | 100% | ||
| Switches per year | 1.3 | 0 |
Every call, graded
Right on 16 of 29 closed calls (55%). In calls averaged +1.5%; out calls saw SBUX move +26.5% on average.
| Called | Call | Price | Until | SBUX moved | Result |
|---|---|---|---|---|---|
| Mar 24, 2025 | IN | $92.08 | now | −0.1% | open |
| Feb 3, 2025 | OUT | $103.48 | Mar 24, 2025 | −11.0% | ✓ right |
| Dec 27, 2024 | IN | $88.26 | Feb 3, 2025 | +17.2% | ✓ right |
| Aug 14, 2024 | OUT | $88.75 | Dec 27, 2024 | −0.6% | ✓ right |
| Aug 28, 2023 | IN | $89.99 | Aug 14, 2024 | −1.4% | ✕ wrong |
| Apr 19, 2023 | OUT | $98.36 | Aug 28, 2023 | −8.5% | ✓ right |
| Dec 23, 2022 | IN | $89.75 | Apr 19, 2023 | +9.6% | ✓ right |
| Jun 10, 2022 | OUT | $68.32 | Dec 23, 2022 | +31.4% | ✕ wrong |
| Feb 1, 2022 | IN | $88.10 | Jun 10, 2022 | −22.4% | ✕ wrong |
| Sep 3, 2020 | OUT | $75.54 | Feb 1, 2022 | +16.6% | ✕ wrong |
| Mar 13, 2020 | IN | $60.40 | Sep 3, 2020 | +25.1% | ✓ right |
| Aug 7, 2018 | OUT | $43.41 | Mar 13, 2020 | +39.1% | ✕ wrong |
An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 30 calls shown.
How the play works
- In when the 14-day MFI crosses up through 20.
- Out when it crosses down through 80.
The creators also stress divergences, which this rule ignores.
The case against
Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.