Breakouts & channels · daily rule · Consumer & retail
P&F Double Top on Starbucks
What the play says
SBUX with the play, last two years
Shading shows the play's call from the close that triggered it.
Growth of $10,000 since 2005
Log scale. After trading costs, with T-bill interest while out.
The record
The play against buying and holding SBUX over exactly the same dates, after costs.
| Play, since 2005 | Hold, since 2005 | Play, 5 yrs | Hold, 5 yrs | |
|---|---|---|---|---|
| Annual return | +6.2% | +10.2% | −3.7% | −1.3% |
| Total return | +272% | +721% | −17% | −6% |
| Worst drawdown | −50.5% | −81.9% | −36.4% | −39.8% |
| Volatility | 23.4% | 30.9% | 23.7% | 31.8% |
| Sharpe ratio | 0.30 | 0.41 | −0.20 | −0.00 |
| Time invested | 68% | 100% | ||
| Switches per year | 3.1 | 0 |
Every call, graded
Right on 26 of 67 closed calls (39%). In calls averaged +5.3%; out calls saw SBUX move +3.9% on average.
| Called | Call | Price | Until | SBUX moved | Result |
|---|---|---|---|---|---|
| Oct 8, 2026 | OUT | $93.21 | now | −1.3% | open |
| Apr 29, 2026 | IN | $104.29 | Oct 8, 2026 | −10.6% | ✕ wrong |
| Mar 19, 2026 | OUT | $94.73 | Apr 29, 2026 | +10.1% | ✕ wrong |
| Nov 12, 2025 | IN | $85.09 | Mar 19, 2026 | +11.3% | ✓ right |
| Jul 31, 2025 | OUT | $86.37 | Nov 12, 2025 | −1.5% | ✓ right |
| May 12, 2025 | IN | $82.41 | Jul 31, 2025 | +4.8% | ✓ right |
| Apr 4, 2025 | OUT | $78.98 | May 12, 2025 | +4.3% | ✕ wrong |
| Jan 29, 2025 | IN | $103.89 | Apr 4, 2025 | −24.0% | ✕ wrong |
| Dec 20, 2024 | OUT | $84.17 | Jan 29, 2025 | +23.4% | ✕ wrong |
| Jul 31, 2024 | IN | $73.68 | Dec 20, 2024 | +14.2% | ✓ right |
| Apr 2, 2024 | OUT | $83.77 | Jul 31, 2024 | −12.0% | ✓ right |
| Nov 8, 2023 | IN | $96.72 | Apr 2, 2024 | −13.4% | ✕ wrong |
An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 68 calls shown.
How the play works
- In on a double-top breakout: the current X column rises at least one box above the top of the previous X column.
- Out on a double-bottom breakdown: the current O column falls at least one box below the bottom of the previous O column.
- Otherwise the rule keeps the chart's last signal.
Boxes are 2% apart, and a new column needs a 3-box reversal (about 6%). Dorsey's classic box table uses fixed price bands; ChartSchool's examples use 1% boxes.
The chart is built from daily highs and lows by StockCharts' high-low method: a new box from the high wins, and the low only counts if it reverses the column.
The signal fires on the day the breakout box fills during the day. Be The Puck acts on that day's close.
Where the rules come from
The case against
Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.