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Momentum · month-end rule · Consumer & retail

12-1 Momentum on Pet Valu

What the play says

Out since Apr 30, 2026at C$20.97PET since then −10.5%

Latest reading: 12-1 return −47.0%

Next move

No single month-end close can flip this call, not even one as low as C$4.70 or as high as C$75.12. The rule skips the most recent month, so the next close doesn't count. Its next call is already set by closes you can see.

Next check: this month's close, Oct 30, 2026

See every reason, for and against, in the Theory tester

PET with the play, last two years

PETPlay inPlay out

Shading shows the play's call from the close that triggered it.

Return from 12 months to 1 month ago

12-1 return

Dashed line at 0.

Growth of C$10,000 since 2022

12-1 MomentumBuy & hold

Log scale. After trading costs, with T-bill interest while out.

The record

The play against buying and holding PET over exactly the same dates, after costs.

Play, since 2022Hold, since 2022Play, 5 yrsHold, 5 yrs
Annual return−4.5%−9.2%−4.5%−9.2%
Total return−18%−34%−18%−34%
Worst drawdown−47.8%−58.2%−47.8%−58.2%
Volatility19.8%28.8%19.8%28.8%
Sharpe ratio−0.35−0.34−0.35−0.34
Time invested52%100%
Switches per year2.10

Every call, graded

Right on 4 of 9 closed calls (44%). In calls averaged −4.5%; out calls saw PET move −0.1% on average.

CalledCallPriceUntilPET movedResult
Apr 30, 2026OUTC$20.97now−10.5%open
May 30, 2025INC$30.02Apr 30, 2026−30.1%✕ wrong
Nov 29, 2024OUTC$26.41May 30, 2025+13.6%✕ wrong
Aug 30, 2024INC$23.42Nov 29, 2024+12.8%✓ right
Jun 28, 2024OUTC$25.16Aug 30, 2024−6.9%✓ right
May 31, 2024INC$25.70Jun 28, 2024−2.1%✕ wrong
Jul 31, 2023OUTC$28.73May 31, 2024−10.5%✓ right
Sep 30, 2022INC$32.49Jul 31, 2023−11.6%✕ wrong
Aug 31, 2022OUTC$31.37Sep 30, 2022+3.6%✕ wrong
Jun 30, 2022INC$28.84Aug 31, 2022+8.8%✓ right

An in call is right when the price rose before the next call; an out call is right when it fell. The latest 10 of 10 calls shown.

How the play works

  1. In at month-end when the return from 12 months ago to 1 month ago is above zero.
  2. Out when it is zero or below.

Jegadeesh and Titman ranked thousands of stocks and bought the winners. Testing one stock against zero is time-series momentum, a related idea.

The skip-a-month form came later; their 1993 paper skipped at most a week.

The case against

Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.

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