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Momentum · month-end rule · Consumer & retail

12-1 Momentum on Aritzia

What the play says

In since Jul 31, 2024at C$45.32ATZ since then +224.8%

Latest reading: 12-1 return 56.9%

Next move

No single month-end close can flip this call, not even one as low as C$36.80 or as high as C$588.84. The rule skips the most recent month, so the next close doesn't count. Its next call is already set by closes you can see.

Next check: this month's close, Oct 30, 2026

See every reason, for and against, in the Theory tester

ATZ with the play, last two years

ATZPlay inPlay out

Shading shows the play's call from the close that triggered it.

Return from 12 months to 1 month ago

12-1 return

Dashed line at 0.

Growth of C$10,000 since 2017

12-1 MomentumBuy & hold

Log scale. After trading costs, with T-bill interest while out.

The record

The play against buying and holding ATZ over exactly the same dates, after costs.

Play, since 2017Hold, since 2017Play, 5 yrsHold, 5 yrs
Annual return+23.8%+34.2%+27.4%+25.5%
Total return+568%+1,273%+234%+210%
Worst drawdown−59.5%−64.8%−46.8%−64.8%
Volatility36.7%44.9%37.2%47.6%
Sharpe ratio0.690.820.730.64
Time invested67%100%
Switches per year1.90

Every call, graded

Right on 9 of 17 closed calls (53%). In calls averaged +9.5%; out calls saw ATZ move +11.1% on average.

CalledCallPriceUntilATZ movedResult
Jul 31, 2024INC$45.32now+224.8%open
Jun 28, 2024OUTC$38.72Jul 31, 2024+17.0%✕ wrong
May 31, 2024INC$34.05Jun 28, 2024+13.7%✓ right
Jun 30, 2023OUTC$36.78May 31, 2024−7.4%✓ right
May 31, 2023INC$34.77Jun 30, 2023+5.8%✓ right
Dec 30, 2022OUTC$47.35May 31, 2023−26.6%✓ right
Nov 30, 2022INC$51.17Dec 30, 2022−7.5%✕ wrong
Oct 31, 2022OUTC$52.84Nov 30, 2022−3.2%✓ right
Sep 30, 2022INC$45.39Oct 31, 2022+16.4%✓ right
Jun 30, 2022OUTC$34.85Sep 30, 2022+30.2%✕ wrong
Nov 30, 2020INC$23.33Jun 30, 2022+49.4%✓ right
Oct 30, 2020OUTC$20.12Nov 30, 2020+16.0%✕ wrong

An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 18 calls shown.

How the play works

  1. In at month-end when the return from 12 months ago to 1 month ago is above zero.
  2. Out when it is zero or below.

Jegadeesh and Titman ranked thousands of stocks and bought the winners. Testing one stock against zero is time-series momentum, a related idea.

The skip-a-month form came later; their 1993 paper skipped at most a week.

The case against

Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.

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