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Momentum · month-end rule · Consumer & retail

12-1 Momentum on Loblaw

What the play says

In since Jan 31, 2024at C$32.63L since then +101.4%

Latest reading: 12-1 return 13.4%

Next move

No single month-end close can flip this call, not even one as low as C$16.43 or as high as C$262.88. The rule skips the most recent month, so the next close doesn't count. Its next call is already set by closes you can see.

Next check: this month's close, Oct 30, 2026

See every reason, for and against, in the Theory tester

L with the play, last two years

LPlay inPlay out

Shading shows the play's call from the close that triggered it.

Return from 12 months to 1 month ago

12-1 return

Dashed line at 0.

Growth of C$10,000 since 2005

12-1 MomentumBuy & hold

Log scale. After trading costs, with T-bill interest while out.

The record

The play against buying and holding L over exactly the same dates, after costs.

Play, since 2005Hold, since 2005Play, 5 yrsHold, 5 yrs
Annual return+8.0%+9.0%+21.9%+25.2%
Total return+429%+539%+168%+206%
Worst drawdown−30.7%−63.2%−14.5%−14.5%
Volatility15.7%19.8%18.9%19.2%
Sharpe ratio0.460.440.941.07
Time invested68%100%
Switches per year1.60

Every call, graded

Right on 15 of 34 closed calls (44%). In calls averaged +7.1%; out calls saw L move +2.3% on average.

CalledCallPriceUntilL movedResult
Jan 31, 2024INC$32.63now+101.4%open
Nov 30, 2023OUTC$28.31Jan 31, 2024+15.2%✕ wrong
Apr 30, 2021INC$15.92Nov 30, 2023+77.9%✓ right
Nov 30, 2020OUTC$14.82Apr 30, 2021+7.4%✕ wrong
Oct 30, 2020INC$15.31Nov 30, 2020−3.2%✕ wrong
Jul 31, 2020OUTC$15.97Oct 30, 2020−4.1%✓ right
Dec 31, 2018INC$13.66Jul 31, 2020+16.9%✓ right
Nov 30, 2018OUTC$13.64Dec 31, 2018+0.2%✕ wrong
Jul 31, 2018INC$12.25Nov 30, 2018+11.3%✓ right
Feb 28, 2018OUTC$11.64Jul 31, 2018+5.2%✕ wrong
Jan 31, 2018INC$11.77Feb 28, 2018−1.1%✕ wrong
Nov 30, 2017OUTC$11.95Jan 31, 2018−1.5%✓ right

An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 35 calls shown.

How the play works

  1. In at month-end when the return from 12 months ago to 1 month ago is above zero.
  2. Out when it is zero or below.

Jegadeesh and Titman ranked thousands of stocks and bought the winners. Testing one stock against zero is time-series momentum, a related idea.

The skip-a-month form came later; their 1993 paper skipped at most a week.

The case against

Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.

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