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Momentum · month-end rule · Consumer & retail

12-1 Momentum on Empire Company

What the play says

Out since Apr 30, 2026at C$46.27EMP.A since then +5.6%

Latest reading: 12-1 return −2.3%

Next move

The next check flips it whatever the price: the rule will buy.

At the latest close (C$48.84) the rule would already buy if the month ended today.

Next check: this month's close, Oct 30, 2026

See every reason, for and against, in the Theory tester

EMP.A with the play, last two years

EMP.APlay inPlay out

Shading shows the play's call from the close that triggered it.

Return from 12 months to 1 month ago

12-1 return

Dashed line at 0.

Growth of C$10,000 since 2005

12-1 MomentumBuy & hold

Log scale. After trading costs, with T-bill interest while out.

The record

The play against buying and holding EMP.A over exactly the same dates, after costs.

Play, since 2005Hold, since 2005Play, 5 yrsHold, 5 yrs
Annual return+4.7%+8.7%+6.7%+7.0%
Total return+168%+503%+38%+40%
Worst drawdown−40.8%−51.1%−23.4%−27.7%
Volatility19.6%24.2%16.7%21.0%
Sharpe ratio0.240.390.250.25
Time invested69%100%
Switches per year1.40

Every call, graded

Right on 14 of 31 closed calls (45%). In calls averaged +6.6%; out calls saw EMP.A move +6.5% on average.

CalledCallPriceUntilEMP.A movedResult
Apr 30, 2026OUTC$46.27now+5.6%open
Aug 30, 2024INC$36.23Apr 30, 2026+27.7%✓ right
Jan 31, 2024OUTC$33.21Aug 30, 2024+9.1%✕ wrong
Sep 29, 2023INC$34.86Jan 31, 2024−4.8%✕ wrong
Jul 29, 2022OUTC$35.98Sep 29, 2023−3.1%✓ right
Oct 30, 2020INC$32.79Jul 29, 2022+9.7%✓ right
Jun 30, 2020OUTC$29.11Oct 30, 2020+12.6%✕ wrong
May 29, 2020INC$27.91Jun 30, 2020+4.3%✓ right
Apr 30, 2020OUTC$27.52May 29, 2020+1.4%✕ wrong
Dec 31, 2018INC$25.25Apr 30, 2020+9.0%✓ right
Nov 30, 2018OUTC$22.04Dec 31, 2018+14.5%✕ wrong
Sep 29, 2017INC$18.91Nov 30, 2018+16.6%✓ right

An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 32 calls shown.

How the play works

  1. In at month-end when the return from 12 months ago to 1 month ago is above zero.
  2. Out when it is zero or below.

Jegadeesh and Titman ranked thousands of stocks and bought the winners. Testing one stock against zero is time-series momentum, a related idea.

The skip-a-month form came later; their 1993 paper skipped at most a week.

The case against

Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.

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