Mean reversion · daily rule · Consumer & retail
Bollinger Reversion on Empire Company
What the play says
EMP.A with the play, last two years
Shading shows the play's call from the close that triggered it.
Growth of C$10,000 since 2005
Log scale. After trading costs, with T-bill interest while out.
The record
The play against buying and holding EMP.A over exactly the same dates, after costs.
| Play, since 2005 | Hold, since 2005 | Play, 5 yrs | Hold, 5 yrs | |
|---|---|---|---|---|
| Annual return | +9.2% | +9.2% | +9.3% | +7.0% |
| Total return | +569% | +581% | +56% | +40% |
| Worst drawdown | −22.8% | −51.1% | −13.5% | −27.7% |
| Volatility | 13.2% | 24.2% | 10.5% | 21.0% |
| Sharpe ratio | 0.60 | 0.41 | 0.54 | 0.25 |
| Time invested | 24% | 100% | ||
| Switches per year | 9.6 | 0 |
Every call, graded
Right on 145 of 208 closed calls (70%). In calls averaged +1.7%; out calls saw EMP.A move +0.5% on average.
| Called | Call | Price | Until | EMP.A moved | Result |
|---|---|---|---|---|---|
| Sep 24, 2026 | OUT | C$47.53 | now | +3.2% | open |
| Sep 10, 2026 | IN | C$46.37 | Sep 24, 2026 | +2.5% | ✓ right |
| May 14, 2026 | OUT | C$46.56 | Sep 10, 2026 | −0.4% | ✓ right |
| Apr 13, 2026 | IN | C$47.15 | May 14, 2026 | −1.3% | ✕ wrong |
| Mar 13, 2026 | OUT | C$48.72 | Apr 13, 2026 | −3.2% | ✓ right |
| Mar 12, 2026 | IN | C$46.90 | Mar 13, 2026 | +3.9% | ✓ right |
| Feb 2, 2026 | OUT | C$45.92 | Mar 12, 2026 | +2.1% | ✕ wrong |
| Jan 14, 2026 | IN | C$45.81 | Feb 2, 2026 | +0.2% | ✓ right |
| Jan 12, 2026 | OUT | C$47.29 | Jan 14, 2026 | −3.1% | ✓ right |
| Dec 11, 2025 | IN | C$45.86 | Jan 12, 2026 | +3.1% | ✓ right |
| Nov 3, 2025 | OUT | C$47.51 | Dec 11, 2025 | −3.5% | ✓ right |
| Oct 29, 2025 | IN | C$45.85 | Nov 3, 2025 | +3.6% | ✓ right |
An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 209 calls shown.
How the play works
- In on a close below the lower band (20-day average − 2 standard deviations).
- Out on a close above the 20-day average.
This runs against Bollinger's advice that tags of the bands are not signals. It is shown because so many traders use it.
The case against
Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.