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Momentum · month-end rule · Media & telecom

12-1 Momentum on BCE

What the play says

In since Sep 30, 2026at C$28.97BCE since then −4.5%

Latest reading: 12-1 return 4.5%

Next move

The next check flips it whatever the price: the rule will sell.

At the latest close (C$27.67) the rule would already sell if the month ended today.

Next check: this month's close, Oct 30, 2026

See every reason, for and against, in the Theory tester

BCE with the play, last two years

BCEPlay inPlay out

Shading shows the play's call from the close that triggered it.

Return from 12 months to 1 month ago

12-1 return

Dashed line at 0.

Growth of C$10,000 since 2005

12-1 MomentumBuy & hold

Log scale. After trading costs, with T-bill interest while out.

The record

The play against buying and holding BCE over exactly the same dates, after costs.

Play, since 2005Hold, since 2005Play, 5 yrsHold, 5 yrs
Annual return+7.0%+5.3%+0.1%−9.4%
Total return+334%+204%+0%−39%
Worst drawdown−27.6%−50.4%−21.4%−50.4%
Volatility14.2%20.2%10.9%18.1%
Sharpe ratio0.420.27−0.28−0.66
Time invested69%100%
Switches per year1.50

Every call, graded

Right on 16 of 32 closed calls (50%). In calls averaged +13.4%; out calls saw BCE move −0.6% on average.

CalledCallPriceUntilBCE movedResult
Sep 30, 2026INC$28.97now−4.5%open
Jul 31, 2026OUTC$30.00Sep 30, 2026−3.4%✓ right
Dec 31, 2025INC$31.49Jul 31, 2026−4.7%✕ wrong
Oct 31, 2023OUTC$41.41Dec 31, 2025−24.0%✓ right
Sep 29, 2023INC$41.71Oct 31, 2023−0.7%✕ wrong
Jul 31, 2023OUTC$45.03Sep 29, 2023−7.4%✓ right
May 31, 2023INC$47.65Jul 31, 2023−5.5%✕ wrong
Mar 31, 2023OUTC$47.11May 31, 2023+1.2%✕ wrong
Feb 28, 2023INC$46.22Mar 31, 2023+1.9%✓ right
Jan 31, 2023OUTC$48.15Feb 28, 2023−4.0%✓ right
Nov 30, 2022INC$48.33Jan 31, 2023−0.4%✕ wrong
Oct 31, 2022OUTC$46.36Nov 30, 2022+4.2%✕ wrong

An in call is right when the price rose before the next call; an out call is right when it fell. The latest 12 of 33 calls shown.

How the play works

  1. In at month-end when the return from 12 months ago to 1 month ago is above zero.
  2. Out when it is zero or below.

Jegadeesh and Titman ranked thousands of stocks and bought the winners. Testing one stock against zero is time-series momentum, a related idea.

The skip-a-month form came later; their 1993 paper skipped at most a week.

The case against

Valeriy Zakamulin tested moving-average timing on up to 155 years of U.S. stock data and found no statistically significant edge in the second half of that record. The rules earned their keep in a few severe bear markets and lagged buy and hold for long stretches in between.

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